How The Swiss Watch Industry Spent 100 Years Destroying ItselfFor decades, the story has been the same: Japan arrived, unleashed quartz, and destroyed Swiss watchmaking almost overnight. In this video, I'm challenging...

In the early 1970s, the Quartz Crisis changed watchmaking forever—but early quartz movements had a massive flaw. They were incredibly inefficient, burning through single-use batteries and creating a nightmare of was...