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WristBuzzBrandsWenger

Wenger

The Swiss Army watch maker. Founded in Delémont in the Swiss Jura in the late 19th century, Wenger built its identity as the more-affordable Swiss Army knife and watch counterpart to Victorinox. Acquired by Victorinox in 2005 (cutlery) and later for watches, Wenger watches today operate as Victorinox's accessible-tier sport watch brand with the Sea Force, Attitude, Roadster, and various Swiss Army-influenced collections.

Founded1893
HeadquartersDelémont, Jura, Switzerland
FounderPaul Boéchat / Wenger family
ParentVictorinox
WristBuzz Articles1
Wenger

Photo: Deployant · May 29, 2017

1893Founded
DelémontJura, CH
Swiss ArmyWatches
VictorinoxOwner
1WristBuzz Articles

The Wenger Story

Wenger originated in Delémont in the Swiss Jura with the 1893 founding by Paul Boéchat of a cutlery workshop that would eventually become known for the Wenger Swiss Army Knife, one of the two officially-supplied Swiss Army knives (the other being Victorinox). Through the 20th century Wenger operated as one of the two Swiss Army knife official suppliers and built a parallel reputation as a Swiss-made watchmaker through the mid- and late-20th century, extending the Swiss Army identity onto wristwatch products.

The company's modern era began with the 2005 acquisition of Wenger by Victorinox, ending the long-running competitive duality of two Swiss Army knife makers. Wenger continued operating as a separate brand within Victorinox group, with watches and Swiss Army knives produced under both Wenger and Victorinox labels. Wenger watches positioned themselves as the more-accessible price tier alongside Victorinox's slightly upmarket Swiss Army-branded watches, with shared design vocabulary (red Swiss flag accents, sport-influenced dials, modern case shapes) and shared Swiss-made manufacture.

Today Wenger's watch catalogue centres on the Sea Force dive collection, the Attitude sport line, the Roadster chronograph collection, and various accessible-priced Swiss-made automatic and quartz references. Movements are largely Swiss quartz with selected Sellita / ETA automatic variants. The brand sits firmly in the accessible-tier Swiss watch market - retail typically USD 150-600 - and serves as the entry-Swiss-watch experience for many first-time buyers worldwide. Production is in the Jura within the broader Victorinox group footprint.

Iconic Collections

Long-running
Sea Force
The dive watch collection. 42-46mm steel cases with rotating bezel, 100-300m water resistance, Swiss quartz or Sellita automatic. Available in numerous dial colour and bezel insert variants. The brand's volume sport reference.
Long-running
Attitude
The accessible everyday sport collection. 42-44mm cases with sporty dial layouts, day/date complications, primarily quartz with selected automatic. Aimed at the accessible mid-market sport watch buyer.
Long-running
Roadster
The chronograph collection. 42-44mm steel cases with chronograph layout (typically 12-6-9 tri-compax), Swiss quartz chronograph movements, sporty dial design. Wenger's chronograph entry.
Recent
Avenue
Modern dressier sporty collection. Slightly more refined dial finishing and case construction than the volume Attitude line; quartz and selected automatic variants.
Recent
Field
Field-watch interpretation. 42mm steel cases with high-contrast military-style dials, Swiss quartz movements, references the brand's Swiss Army heritage in field-watch form.
Heritage
Swiss Military Edition
Wenger has produced selected military-style references in collaboration with Swiss military procurement themes. Periodic limited editions referencing the brand's Swiss Army identity.

Heritage Timeline

1893
Paul Boéchat founds the cutlery workshop in Delémont, Swiss Jura that will become Wenger.
20th century
Wenger operates as one of the two officially-supplied Swiss Army Knife makers alongside Victorinox.
Mid-20th century
Wenger extends into watchmaking, building a Swiss-made watch catalogue alongside the cutlery operation.
2005
Victorinox acquires Wenger, ending the long-running competitive duality between the two Swiss Army Knife makers.
Recent
Wenger watches operate as Victorinox's accessible-tier sport watch brand with shared Swiss Army design vocabulary.
Current
Production continues in the Swiss Jura within the broader Victorinox group footprint.

Latest Wenger News

Deployant
Spot the Watch: Arsenal manager Arsene Wenger and his IWC Portugieser Hand Wound “75th Anniversary” Edition
May 29, 2017
View all 1 articles

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