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Monaco, McQueen, and Le Mans (1971) TAG Heuer

Steve McQueen wore the Heuer Monaco 1133B in the 1971 film Le Mans. McQueen\'s personal on-set Monaco sold at Phillips NY December 2020 for USD 2.2M.

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Monaco TAG Heuer

The 1969 Heuer square chronograph. Worn by Steve McQueen in Le Mans.

Auctions: Our Massive 2026 Geneva Spring Auctions Preview: Phillips and Antiquorum To Kick Things Off (Part 1 – Live Pics) Hodinkee
Cartier Apr 28, 2026

Auctions: Our Massive 2026 Geneva Spring Auctions Preview: Phillips and Antiquorum To Kick Things Off (Part 1 – Live Pics)

It's time for the Geneva spring auctions, the premier venue for the biggest lots and market-moving of the year. That's not to say that Hong Kong (which sometimes comes before, sometimes comes after) or New York (which rounds out the season) won't have some big lots. Sotheby's Hong Kong sale—which we covered previously—closed over the weekend with an absolutely shockingly great result, with massive prices across the board, especially for Cartier. The final total? $52,875,885, which is more than $10 million more than their previous record.  That included nearly $2 million for a Cartier London Crash, a London Tank Asymétrique went for a surprising $750,000, a skeletonized Baignoire was just shy of a million at $950,000—and that doesn't count things like the $1.96 million for a unique single-button Patek chronograph or $1.5 million for a "John Player Special" Daytona. Truly remarkable results up and down the board. Which begs the question: do we think crazy prices for Cartier will hold long term, or was it just excitement for the first round of sales? 8.3%Checking in on other results, the Monaco Legend Auction sold 98.3% of their lots for a total sale of €26,471,620. Big results include €2.106 million for a unique doré-dialed Patek 3448 “Padellone,” €1.88 million for a unique platinum Daytona, and €390,000 for a Cartier Tank à Guichets that was made in 3 examples, among some other solid results. A unique woven Cartier ”Pebble” did massively well as at...

Bring a Loupe: A White-Gold Vacheron Constantin, An IWC Mark XII, And A Cartier Bamboo Coussin Hodinkee
Vacheron Constantin Apr 24, 2026

Bring a Loupe: A White-Gold Vacheron Constantin, An IWC Mark XII, And A Cartier Bamboo Coussin

It was bound to happen. I've written nine Bring a Loupes, covering 38 watches (excluding Strays or Buyer Beware watches). Two weeks back, I picked a clunker of a Doxa Sub 300T, which, among other issues, had the wrong hands (I'd actually been more concerned with the dial), and in my enthusiasm for vintage Doxa divers, I screwed up and included it. My apologies, though, as Coleman Hawkins consoles, "If you aren't making mistakes, you aren't really trying." Scorekeeping the picks from two weeks ago, the Esso Breguet sold for €15,2000, the Juvenia Arithmo's still available, the Blancpain Bund sold for €15,500, the Doxa Sub 300T passed, the Chaumet sells Friday afternoon and has been bid to $12,000 at the time of writing, and the black dialed Seamaster sold for CHF 1,000. Strays A Universal Genève Railrouter. For sale on OmegaForums. A Gübelin Cioccolatone at Monaco Legend this weekend. For absolutely no reason whatsoever, here's a lovely Doxa Sub 300. As Stefon (from SNL) would say, this watch has it all: original (correct!) black hands, no-T dial, signed expandro bracelet and screw-down crown, and, of course, the OG thin case. These early thin-cased Doxa Sub 300s were made for only a year, and aside from minor paint loss on the bezel, this looks like an excellent example. If the Doxa's not your flavor and/or diving's not your bag, maybe this UG Railrouter'll do it for you. I have an overdeveloped fondness for railroad watches, which fondness is equaled by my appreciati...

First Look – The New TAG Heuer Aquaracer Professional 500 Date; Going Deeper, Staying Cool Monochrome
TAG Heuer Aquaracer Professional 500 Date Apr 23, 2026

First Look – The New TAG Heuer Aquaracer Professional 500 Date; Going Deeper, Staying Cool

With all the attention focused on the new and important TAG Heuer Monaco references (Steve McQueen and Evergraph), the introduction of the Aquaracer Professional 500 Date at Watches and Wonders 2026 was a quieter one. Still, with this new release, the brand fills a gap in its dive watch range. Positioned between the refined, everyday-capable […]

TAG Heuer Rethinks the Chronograph SJX Watches
TAG Heuer Rethinks Apr 13, 2026

TAG Heuer Rethinks the Chronograph

Sure to be among the most talked-about releases of Watches & Wonders, TAG Heuer has just unveiled the Monaco Evergraph. The openworked Monaco marks the debut of the calibre TH-80, one of the most advanced chronograph movements on the market. The Evergraph’s movement is notable for several reasons, but the most surprising is the use of an innovative compliant structure to simplify the chronograph mechanisms. Initial thoughts Beginning with the relaunch of the TH-Carbonspring last year, TAG Heuer has been on something of a road to redemption. Not long ago it seemed like the brand’s brightest days might be behind it, but the Evergraph provides further evidence that TAG Heuer has been retooling to become a new leader in technical innovation. The famous Breitling-Heuer-Buren Calibre 11 - one of the first automatic chronograph movements to hit the market back in 1969 - debuted in a Monaco, and so it’s fitting that the new TH-80 movement is first glimpsed through the transparent dial of the Monaco Evergraph. In more ways than one, the Evergraph pays proper hommage to original Heuer Monaco while remaining decidedly future-oriented.  It is also great to see the TH-Carbonspring literally front and centre on the dial side, proof that TAG Heuer is finally delivering on the promise of carbon hairspring industrialisation.  Even before digressing into the distinctive mechanics of the new cal. TH80-00, any chronograph aficionado will greatly appreciate the particular crown and...

The Dawn of Heuer Dive Watches: How A House of Chronographs Saved Itself By Embracing The Depths Worn & Wound
Piaget Feb 3, 2026

The Dawn of Heuer Dive Watches: How A House of Chronographs Saved Itself By Embracing The Depths

Few other watchmakers enjoyed as much success and cachet as Heuer, especially during the fervent 1960s and 1970s. Not only had it launched one of the world’s first automatic chronographs, but it pushed the envelope on modern design with midcentury-cool chronographs like the uniquely square Monaco. Heuer was riding high on the glamor of Grand Prix: the Heuer shield was as indelible to the backdrops of Monza and Le Mans as Ferrari, Porsche, and McLaren themselves as the official timekeeper of Formula One.  But, inevitably, the quartz revolution came for Heuer. Jack Heuer was the third-generation CEO of the company that bore his name, and he had been a savvy marketer, personally hawking chronographs to drivers like Jo Siffert and Nikki Lauda. By the 1980s, however, he found himself backed into a corner, and in 1982, he was forced to sell the company to Piaget and Lemania-a humiliating low point in his life, as he recounted in his autobiography.  Yet, before he departed, he gave Heuer one saving grace. In 1979, he commissioned Heuer’s first dive watch, the Professional Series. At a trade show Jack had overheard a brief conversation about the unreliability of existing dive watches, and he aimed to emulate Rolex’s success with the Submariner and Sea-Dweller. (Incidentally, Rolex owned half of Heuer’s stock market shares, and nearly took over the company around this time.)  Photo by Blake Rong Heuer had spent the decade building an electronic timing division, which b...

TAG Heuer Heritage Director Nicholas Biebuyck on the New Carreras, Formula One, and the Future of the Brand Worn & Wound
TAG Heuer Heritage Director Nicholas Biebuyck Jan 23, 2026

TAG Heuer Heritage Director Nicholas Biebuyck on the New Carreras, Formula One, and the Future of the Brand

It can be hard to love a heritage brand in its modern guise. The chasm between the demands of the modern world and the spirit that once defined a legacy brand is usually vast, and the need to progress and stay relevant typically outweighs any brand’s need to satisfy the enthusiasts and history buffs that love it. When it comes to TAG Heuer, however, there’s a different story being told–one that truly celebrates the brand’s history while seeking a seat at the table of the upper echelon of watchmaking.  The man responsible for orchestrating that balancing act is Nicholas Biebuyck, TAG Heuer’s Heritage Director. While Biebuyck wears many hats within the TAG Heuer machine, he’s an enthusiast at his core. The man understands where the brand has been and what that history means to his fellow enthusiasts, but he also has his eyes firmly on the future. Biebuyck knows that for TAG Heuer to stand on the top step of the horological podium, it needs to innovate in every regard–including swinging for the fences with its halo products like the Monaco Split-Seconds Rattrapante. To that end, TAG Heuer has announced the release of several new Carrera models that vamp on their successful “Glass Box” design. These watches, unveiled at LVMH Watch Week, include a new Carrera Seafarer that picks up where the brand’s 2024 Hodinkee limited edition left off while nodding at a beloved, if somewhat obscure classic from the Heuer archive.  These new releases continue to telegrap...

First Look – The New TAG Heuer Carrera Split-Seconds Chronograph Monochrome
TAG Heuer Carrera Split-Seconds Chronograph We Jan 20, 2026

First Look – The New TAG Heuer Carrera Split-Seconds Chronograph

We knew this one was coming… Since TAG Heuer unveiled the Monaco Split-Seconds Chronograph in 2024, it felt inevitable that the brand’s advanced rattrapante chronograph movement would make it into the Carrera line. Now, that moment has arrived. The new TAG Heuer Carrera Split-Seconds Chronograph brings the rattrapante complication to the Carrera lineup, wrapped in […]