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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Introducing – New Colours and Stone Dials for the Piaget Andy Warhol Watch Monochrome
Piaget Andy Warhol Watch Piaget’s Apr 4, 2025

Introducing – New Colours and Stone Dials for the Piaget Andy Warhol Watch

Piaget’s swank 15102 reference, better known as the Black Tie watch, captured the zeitgeist of the early 1970s with its oversized 45mm cushion-shaped gold case, dramatic sweeping gadroons and sleek black dial. Reputedly American Pop artist Andy Warhol’s favourite model, Piaget was given the green light last year to rename its cult watch the Andy […]

First Look – The new Maurice Lacroix 1975 Collection of Elegant Watches (Incl. Video) Monochrome
Maurice Lacroix 1975 Collection Mar 25, 2025

First Look – The new Maurice Lacroix 1975 Collection of Elegant Watches (Incl. Video)

Maurice Lacroix was founded in 1975 by the Desco von Schulthess watchmaking company, which produced watches for various labels and third parties before that. In just a couple of short years, the name Maurice Lacroix became so popular that a decision was made to focus solely on the newly founded brand. By 1980, all third-party […]

Introducing: The Maurice Lacroix 1975 Collection Fratello
Maurice Lacroix 1975 Collection Today we Mar 25, 2025

Introducing: The Maurice Lacroix 1975 Collection

Today, we take a look at the new Maurice Lacroix 1975 Collection. These watches represent a new line and celebrate the brand’s 50th anniversary. They are attractive choices as daily pieces that lean toward the dressy end of the spectrum. Best of all, there are a variety of dial colors and two diameters. As a […] Visit Introducing: The Maurice Lacroix 1975 Collection to read the full article.

Hands-On: the Colorado Watch Company Field Watch and GCT Worn & Wound
Rado Watch Company Field Watch Mar 21, 2025

Hands-On: the Colorado Watch Company Field Watch and GCT

Iron and steam forged the Rocky Mountain west in the mid-nineteenth century. While the eastern half of the United States remained the capital of cultural influence and academic knowledge, pioneers throughout the west began to challenge notions of what progress looked like, and who deserved to play a role in the shaping of politics, finance, and ethics in this new chapter. Coloradans, especially, were a determined breed – weak wills don’t survive at altitudes like ours. We blasted through mountains with dynamite, scaled 14,000 foot peaks and braved record blizzards for a chance to make our fortune in gold and our name in silver. While still only a territory in the 1860s, Coloradans fought and defended the area’s mineral rights against the Confederacy, ensuring an accessible supply line remained open between California and the Union forces in the east.  Even today, railroad tracks blanket the state like a series of iron roots - vital components of an ecosystem well over a century old. These historical vestiges serve to bridge the gap between the state’s past and present. When Colorado was still in its relative infancy and taking shape, watchmaking in the U.S. started to rise. Cities in the northeast, sometimes older than the Centennial State by upwards of two centuries, had the resources and experience to become centers of horological production. By the time Colorado had caught up economically and began to orient towards other models of manufacturing, it was too l...

First Look – The new Seiko Prospex 1965 Heritage Diver SPB511 Limited Edition with Wave Dial Monochrome
Seiko Prospex 1965 Heritage Diver Mar 6, 2025

First Look – The new Seiko Prospex 1965 Heritage Diver SPB511 Limited Edition with Wave Dial

Last year, Seiko updated one of its best-selling models, the classic, rather compact and vintage-inspired Prospex 1965 Heritage Diver, releasing a new collection with improved mechanics, reduced dimensions, upgraded water-resistance and a new bracelet – all the evolutions can be explored in this in-depth video. As you know, this watch is a modern recreation of […]

Looking To Buy A Ceramic Watch? Here Are The Benefits And Potential Downsides Fratello
IWC Pilot’s Watch Automatic RAAF Feb 8, 2025

Looking To Buy A Ceramic Watch? Here Are The Benefits And Potential Downsides

Ceramic is a material that has been used in watches for decades. It comes with some significant advantages over more traditional stainless steel. However, there are also a couple of issues to consider. Recently, I spent a significant amount of time with the IWC Pilot’s Watch Automatic RAAF (ref. IW3281-02). This is a modern interpretation […] Visit Looking To Buy A Ceramic Watch? Here Are The Benefits And Potential Downsides to read the full article.

Photographing Giant Dunes With The IWC RAAF Pilot’s Watch Fratello
IWC RAAF Pilot’s Watch Feb 2, 2025

Photographing Giant Dunes With The IWC RAAF Pilot’s Watch

On a recent trip to a series of massive dunes on Australia’s east coast, I had to contend with what watch to take. In the end, I decided to take the IWC RAAF Pilot’s Watch due to its ceramic construction. You see, ceramic cases offer several advantages over stainless steel. One of those is the […] Visit Photographing Giant Dunes With The IWC RAAF Pilot’s Watch to read the full article.

Value In Vintage With The Bulova Wrist Alarm Watch Fratello
Bulova Wrist Alarm Watch Hunting Jan 5, 2025

Value In Vintage With The Bulova Wrist Alarm Watch

Hunting for vintage watches is a wonderful pursuit, but it can be full of pitfalls. A mechanical object that is decades old can have all sorts of problems that may be hard to diagnose from an online listing. That is why many of the vintage watches I like to peruse in my spare time are […] Visit Value In Vintage With The Bulova Wrist Alarm Watch to read the full article.

Introducing – Longines’ First Carbon Watch, The Ultra-Chron Carbon Monochrome
Longines First Carbon Watch Jan 1, 2025

Introducing – Longines’ First Carbon Watch, The Ultra-Chron Carbon

Everyone is familiar with Zenith’s high-frequency El Primero automatic chronograph movement, released in 1969. However, not everybody is familiar with the world’s first high-frequency diver. The laurels, in this case, go to Longines with its 1968 Ultra-Chron ref. 7970 with a 5Hz frequency and a depth rating of 200m. Reintroduced in 2022, the Ultra-Chron returns […]

Diving with the Ball Watch Engineer Master II Diver Chronometer Quill & Pad
Ball Watch Engineer Master II Diver Dec 22, 2024

Diving with the Ball Watch Engineer Master II Diver Chronometer

When Ball Watch asked Dietmar Fuchs to test dive one of the company’s newest watches, the Engineer Master II Diver Chronometer, he hesitated at first. Ball didn’t jingle a diving bell for him, but something else from its history jangled: a brand’s “history” section is always the first thing he checks before testing a watch and he discovered Ball Watch has the credentials. So he dove in and now shares his experience and thoughts on the watch here.

The IWC RAAF Watch Is A Reminder Of The Brand’s Rich Past Fratello
IWC RAAF Watch Dec 12, 2024

The IWC RAAF Watch Is A Reminder Of The Brand’s Rich Past

Earlier this year, I wrote about a special watch from the International Watch Company Schaffhausen. That was the IWC reference IW3281-02, also known as the Pilot’s Watch Automatic RAAF (henceforth called “IWC RAAF watch” for brevity). This special timepiece pays homage to the original IWC Mark 11 watches issued to the Royal Australian Air Force […] Visit The IWC RAAF Watch Is A Reminder Of The Brand’s Rich Past to read the full article.

Industry News – Opening of Applications for the Second Edition of the Louis Vuitton Watch Prize for Independent Creatives Monochrome
Louis Vuitton Watch Prize Nov 26, 2024

Industry News – Opening of Applications for the Second Edition of the Louis Vuitton Watch Prize for Independent Creatives

In late 2022, luxury powerhouse Louis Vuitton announced a rather surprising but promising concept, the Louis Vuitton Watch Prize for Independent Creatives. A biennial prize organized by its Swiss-based watch manufacture, La Fabrique du Temps Louis Vuitton, its mission is “to recognize a passion for watchmaking savoir-faire, creativity, and innovation in the pursuit of excellence, […]

The Louis Vuitton Watch Prize 2025 is Open SJX Watches
Louis Vuitton Watch Prize 2025 Nov 21, 2024

The Louis Vuitton Watch Prize 2025 is Open

Now returning for the second year, the Louis Vuitton Watch Prize for Independent Creatives is a biennial contest that offers recognition, mentorship, and financial support for independent watchmakers.  Announced in 2023, the first edition of the prize drew more than 1,000 submissions from all around the world. In January 2024, Raúl Pagès (pictured above) was awarded the inaugural prize for his Régulateur à détente RP1. The RP1 movement The contest was conceived to recognise and support emerging talents in the independent watchmaking space, and is open to any independent watchmaker, regardless of age, location, or background. The content continues into its second edition with the same rules and format. Judging will be done according to five criteria, “Design & Aesthetics, Creativity & Audacity, Technical Innovation, Details & Finishings, and Complexity”. The judging process takes place over several months, in stages. The applications will be first be reviewed by a team at La Fabrique du Temps that includes Michel Navas and Enrico Barbasini, the manufacture’s founders. The candidates will then be whittled down by a committee of experts to a shortlist of 20 semi-finalists that will be revealed in July 2025. And in November 2025 the committee will select five finalists, as well as nominate a number from its own ranks to serve as jury members. The finalists will present their work to the jury in February 2026, where the winner will be decided. The actual prize is ...

The Timex “Yankee Dollar” Watch Returns Worn & Wound
Timex Yankee Dollar” Watch Returns Oct 31, 2024

The Timex “Yankee Dollar” Watch Returns

In the aftermath of World War II, Timex-known initially as The Waterbury Clock Company-sought to leverage the United States manufacturing experience gained during the war. The company aimed to produce affordable timing devices as an alternative to more expensive European models. In 1954, they aimed to make timekeeping accessible to everyone, resulting in the creation of the Yankee Dollar watch, which was priced at exactly one dollar. These watches found their way into the hands and pockets of everyday Americans; even Samuel Clemens paid a dollar for one. It is said that this was “the watch that made the dollar famous.” In recent years, Timex has introduced several editions of its Waterbury watches, each unique in its own way. However, nothing compares to what they have planned for November 16th. To celebrate its 170th anniversary, Timex will launch a Limited Edition Waterbury timepiece priced at just one dollar, reminiscent of the original Yankee Dollar watch. Yes, you read that correctly-it will be only one dollar! These Waterbury timepieces are typically priced at $119. A letter to Timex from Mark Twain (Samuel Clemens) The Timex Waterbury 170th Anniversary Limited Edition will be built on their 40mm Waterbury platform, which is 10mm thick and has a lug width of 20mm, thus providing countless strap options. Instead of a flat white dial with a printed minute track and Roman numerals, it is replaced by an elegant 3D lacquered white dial with Roman numeral markers...

Celebrating The 100th Anniversary Of The First Citizen Watch Fratello
Citizen Watch Oct 16, 2024

Celebrating The 100th Anniversary Of The First Citizen Watch

The year 2024 marks a century since the introduction of the world’s first Citizen watch. To celebrate this significant milestone, Citizen has taken a curated selection of 100 watches, split into 12 design categories, from its over-6,000-watch archive on tour. Its first stop was in Tokyo before moving on to New York, and now the […] Visit Celebrating The 100th Anniversary Of The First Citizen Watch to read the full article.

Is The Classic Seiko SKX007 Dive Watch Still Worth Your Time In 2024? Fratello
Seiko SKX007 Dive Watch Still Oct 10, 2024

Is The Classic Seiko SKX007 Dive Watch Still Worth Your Time In 2024?

The Seiko SKX007 is one of the most popular entry-level mechanical watches ever produced, period. But is it still worth adding one to your collection in 2024, even though it was discontinued five years ago? Let’s find out. The Seiko SKX007’s popularity is no small feat, even for a large and culturally powerful manufacturer like […] Visit Is The Classic Seiko SKX007 Dive Watch Still Worth Your Time In 2024? to read the full article.

First Look – The Europe-Exclusive Seiko Prospex 1965 Divers “Zakynthos” SPB473 Monochrome
Seiko Prospex 1965 Divers “Zakynthos” Aug 1, 2024

First Look – The Europe-Exclusive Seiko Prospex 1965 Divers “Zakynthos” SPB473

Usually, when it comes to Seiko Prospex dive watches, and specifically with an emblematic design as the 62Mas, it’s all about black or dark blue. But there are exceptions to the rule and the Japanese watchmaker has shown greater creativity in recent years – take a look at the Save the Ocean series, for instance. […]