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The Rolex Land-Dweller is Here: We Got a Watchmaker’s Perspective on the Crown’s New Dynapulse Movement Technology Worn & Wound
Rolex Land-Dweller Apr 1, 2025

The Rolex Land-Dweller is Here: We Got a Watchmaker’s Perspective on the Crown’s New Dynapulse Movement Technology

In recent days, much of the watch internet has been abuzz with the apparent news of a new Rolex collection with the somewhat hard to believe name of Land-Dweller. Leaked images of the Crown’s new watch began to emerge in the days leading up to this year’s Watches & Wonders, and, as you’d expect from the internet, debate ensued. The shots purported to capture a Datejust-adjacent design with sharper lines and, perhaps, an integrated bracelet. The official Rolex teaser for Watches & Wonders on Instagram seemed to confirm many of the details that had already been guessed, and then a very Daniel Craig at the Olympics style image of Roger Federer wearing the watch hit social media via the tennis star’s (and Rolex ambassador’s) Instagram account. It appeared to everyone at this point that the Land-Dweller was real – we only had to wait for the details.  Rolex has made those details public as of today, with the announcement of the new Land-Dweller collection. This is much more, though, than Rolex jumping on the integrated bracelet sports watch bandwagon (although, it is that, at least a little bit). The Land-Dweller is also an important moment for Rolex as a movement maker, as it introduces their new, patented, direct impulse escapament which goes by the trade name Dynapulse. It uses dual silicon wheels and introduces us to Rolex caliber 7135. More on that caliber in a moment, but first, the broad strokes of the Land-Dweller collection. The new collection features a f...

Introducing: The Rolex Settimo Bracelet For The Perpetual 1908 In 18K Yellow Gold Fratello
Rolex Settimo Bracelet Mar 31, 2025

Introducing: The Rolex Settimo Bracelet For The Perpetual 1908 In 18K Yellow Gold

According to Lex, wearing a Rolex watch is like saying, “I made it, and I want everybody to know it.” But he also said, “For those who want something more discrete, though, there’s the Rolex Perpetual 1908 dress watch.” Then again, he didn’t know the brand was working on a full 18K yellow gold bracelet […] Visit Introducing: The Rolex Settimo Bracelet For The Perpetual 1908 In 18K Yellow Gold to read the full article.

Introducing: The Rolex Land-Dweller Collection Fratello
Rolex Land-Dweller Collection Mar 31, 2025

Introducing: The Rolex Land-Dweller Collection

For the second year in a row, the Rolex releases were leaked on social media. Therefore, the new Land-Dweller collection was expected. Still, with Rolex, seeing photos hardly exposes all the details. The headline news is clear, though, and the largest brand is back in the market with its first integrated-bracelet model since 2003. It […] Visit Introducing: The Rolex Land-Dweller Collection to read the full article.

Introducing – The Rolex 1908 Perpetual on a New Settimo Bracelet in Yellow Gold Monochrome
Rolex 1908 Perpetual Mar 31, 2025

Introducing – The Rolex 1908 Perpetual on a New Settimo Bracelet in Yellow Gold

With the discontinuation of Cellini collection, Rolex introduced the Perpetual 1908 series in 2023, blending classic aesthetics with cutting-edge watchmaking technology. Until now, these models powered by the Rolex calibre 7140 were exclusively available on leather straps. This year, Rolex expands the collection with a yellow gold version, now paired with the newly designed Settimo […]

Introducing: The New 18K Gold Rolex Cosmograph Daytona With A Turquoise Lacquer Dial Fratello
Rolex Cosmograph Daytona Mar 31, 2025

Introducing: The New 18K Gold Rolex Cosmograph Daytona With A Turquoise Lacquer Dial

It’s been two years since Rolex introduced its current Cosmograph Daytona. With an updated design and a new movement, the new Daytona was the biggest highlight in a string of great releases from the Genevan brand in 2023. For 2025, Rolex expands the Daytona collection with a surprising new 18K yellow gold version. Whereas the […] Visit Introducing: The New 18K Gold Rolex Cosmograph Daytona With A Turquoise Lacquer Dial to read the full article.

The 2025 Rolex GMT-Master II Models – The White Gold Sprite Cerachrom And Everose Tiger Iron Fratello
Rolex GMT-Master II Models – Mar 31, 2025

The 2025 Rolex GMT-Master II Models – The White Gold Sprite Cerachrom And Everose Tiger Iron

It’s finally officially here! The new Rolex GMT-Master II “Sprite” model is in white gold with a ceramic dial, and the new rose gold version has a tiger iron dial. In the past few years, Rolex spoiled us with new GMT-Master II editions, like the new all-steel version with black and gray bezel (“Bruce Wayne”), […] Visit The 2025 Rolex GMT-Master II Models – The White Gold Sprite Cerachrom And Everose Tiger Iron to read the full article.

Spending Time With The President - The Rolex Day-Date 40 Refs. 228239 And 228235 Fratello
Rolex Day-Date 40 Refs 228239 Mar 14, 2025

Spending Time With The President - The Rolex Day-Date 40 Refs. 228239 And 228235

I have spent plenty of time around the iconic Rolex Day-Date. Those watches, however, were all vintage or, at best, neo-vintage. My time spent with the current generation is limited, to put it mildly, so I felt it was about time I tried on a pair of thoroughly modern DDs in the contemporary 40mm size. […] Visit Spending Time With The President - The Rolex Day-Date 40 Refs. 228239 And 228235 to read the full article.

Trying To Get Airborne With The Rolex Sky-Dweller In Yellow And Everose Gold On A Jubilee Bracelet Fratello
Rolex Sky-Dweller Mar 10, 2025

Trying To Get Airborne With The Rolex Sky-Dweller In Yellow And Everose Gold On A Jubilee Bracelet

Honest question: why do people like the Sky-Dweller? Is it because the travel watch with the Saros annual calendar and Ring Command is a complicated piece of watchmaking? Is it the characteristic dial layout, perhaps? Or is it because if you wear this 42mm watch in precious metal, everybody within a hundred-meter radius will know […] Visit Trying To Get Airborne With The Rolex Sky-Dweller In Yellow And Everose Gold On A Jubilee Bracelet to read the full article.

Contemplating The Rolex GMT-Master II “Bruce Wayne” - Nowhere Near As Flamboyant Or Intriguing As Its Namesake Character Fratello
Rolex GMT-Master II “Bruce Wayne” Feb 19, 2025

Contemplating The Rolex GMT-Master II “Bruce Wayne” - Nowhere Near As Flamboyant Or Intriguing As Its Namesake Character

Here’s a question that might surprise you: who’s your favorite Bruce Wayne? Your answer doesn’t necessarily also mean he’s your favorite Batman. So, who is it? Is it George Clooney because of his undebatable good looks? Perhaps it’s Robert Pattinson, although, in The Batman, there are just a few scenes in which he plays the […] Visit Contemplating The Rolex GMT-Master II “Bruce Wayne” - Nowhere Near As Flamboyant Or Intriguing As Its Namesake Character to read the full article.

Five Recent Affordable Alternatives To The Rolex Explorer For 2025 Fratello
Rolex Explorer Feb 7, 2025

Five Recent Affordable Alternatives To The Rolex Explorer For 2025

The Rolex Explorer is one of those classics that will never go out of style. Unfortunately, it is also a rather costly watch that certainly does not fit every enthusiast’s budget. Today, I want to take a look at some recent affordable alternatives to the Rolex Explorer. How do you scratch that itch without scratching […] Visit Five Recent Affordable Alternatives To The Rolex Explorer For 2025 to read the full article.

Hands-On With The Rolex GMT-Master II “Destro” - Because Every Watch Deserves A Second Chance Fratello
Rolex GMT-Master II “Destro” - Jan 13, 2025

Hands-On With The Rolex GMT-Master II “Destro” - Because Every Watch Deserves A Second Chance

When Rolex introduced the left-handed GMT-Master II ref. 126720VTNR in 2022, it seemed like the world this watch is intended to navigate had stopped - well, the world of watches, at least. It certainly made my head spin. It also had me write an article in which I voiced my confusion. That was almost three […] Visit Hands-On With The Rolex GMT-Master II “Destro” - Because Every Watch Deserves A Second Chance to read the full article.

The Start Of A New Tennis Season Reveals Rolex’s Firm Grip On The Sport Fratello
Rolex s Firm Grip Jan 12, 2025

The Start Of A New Tennis Season Reveals Rolex’s Firm Grip On The Sport

In 2023, right after Wimbledon, I wrote an article questioning whether there was life for Rolex in tennis after Roger Federer left the sport as an active player. During that year’s Wimbledon, the Swiss maestro received a unique welcome from the English audience. It showed people’s respect and gratitude for Federer as a tennis player […] Visit The Start Of A New Tennis Season Reveals Rolex’s Firm Grip On The Sport to read the full article.

Quench Your Thirst On The First Day Of Dry January With Two Rolex GMT-Master II “Root Beer” Models Fratello
Rolex GMT-Master II “Root Beer” Jan 1, 2025

Quench Your Thirst On The First Day Of Dry January With Two Rolex GMT-Master II “Root Beer” Models

Talk about acquired taste. Root beer sure is. Its peculiar flavor comes from the sassafras tree. I like it, but others think it tastes like rusty water. The Rolex GMT-Master (II) “Root Beer” is like that too; you either love it or don’t. I’ve always been a fan of the watch. Although I’m usually not […] Visit Quench Your Thirst On The First Day Of Dry January With Two Rolex GMT-Master II “Root Beer” Models to read the full article.

Hands-On With The Elusive Rolex Yacht-Master 42 In RLX Titanium Fratello
Rolex Yacht-Master 42 Dec 25, 2024

Hands-On With The Elusive Rolex Yacht-Master 42 In RLX Titanium

When you squint, you can see the original 1992 yellow gold Yacht-Master in the 2023 stealthy titanium version. But the elusive Rolex Yacht-Master 42 in RLX titanium must be seen with eyes wide open because this is not a watch you see every day. Indeed, this monochromatic “Super Sub” is a hard-to-find exotic watch with […] Visit Hands-On With The Elusive Rolex Yacht-Master 42 In RLX Titanium to read the full article.

Is Rolex Still The Undisputed King Of Watches In 2024? Fratello
Rolex Still Dec 18, 2024

Is Rolex Still The Undisputed King Of Watches In 2024?

It’s funny; when I think of memorable Rolex releases of 2024, I remember watches from 2023. In 2023, Rolex released a dazzling amount of “wild” watches. The brand dared to bring out a “lefty” GMT-Master II, three jigsaw-dialed Day-Date models including 12 inspirational words and 31 emojis, an Oyster Perpetual with colorful balloons on the […] Visit Is Rolex Still The Undisputed King Of Watches In 2024? to read the full article.