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Results for The Quartz Astron Launch

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The Quartz Astron Launch Seiko

Christmas Day 1969: Seiko launches the world\'s first quartz wristwatch and detonates the Swiss watch industry.

Hands On: Audemars Piguet Neo Frame Jumping Hour SJX Watches
Audemars Piguet Neo Frame Jumping Hour Feb 6, 2026

Hands On: Audemars Piguet Neo Frame Jumping Hour

Having celebrated its 150th anniversary in 2025, Audemars Piguet (AP) has kicked off 2026 with a slate of new models, including one of the most complicated watches in its history. But it was a simpler watch that that generated the most buzz at the glamorous launch event in the Swiss alps: the Neo Frame Jumping Hour, which is both a new watch and the beginning of a new collection that replaces the [Re]master series. The Neo Frame is a regular production wristwatch in 18k rose gold inspired by the Pre-model 1271, a historical AP reference from 1929. Though rooted in the Art Deco era, the Neo Frame is an eminently modern watch with a novel case and dial construction and the brand’s latest-generation automatic movement. Initial thoughts The name Audemars Piguet is nearly synonymous with that of its signature product, the Royal Oak. While many brands would probably trade their entire catalogues to have a single hit like the Royal Oak, AP has sought to diversify its product line up with the introduction of collections like the Code 11.59 and the short-lived [Re]master series. Despite these efforts, the Royal Oak family remains AP’s commercial engine, making the introduction of a new collection, anchored by a rectangular jumping hours watch, especially notable. The jumping hours complication seems to be enjoying renewed interest among collectors, which makes release of the Neo Frame feel timely. But up close and on the wrist, it doesn’t look or feel like anything else on t...

Bugatti’s F.K.P. Hommage Features An Audemars Piguet Royal Oak Tourbillon As A Luxury Dash Clock Fratello
Audemars Piguet Royal Oak Tourbillon As Feb 1, 2026

Bugatti’s F.K.P. Hommage Features An Audemars Piguet Royal Oak Tourbillon As A Luxury Dash Clock

Audemars Piguet has created a bespoke Royal Oak Tourbillon dash clock for the one-off Bugatti F.K.P. Hommage. Honoring 20 years since the launch of the Bugatti Veyron, this unique creation takes a modern Bugatti Mistral platform and incorporates design cues from the original, legendary 1,001PS hypercar. Displaying meticulous attention to detail with luxury materials and […] Visit Bugatti’s F.K.P. Hommage Features An Audemars Piguet Royal Oak Tourbillon As A Luxury Dash Clock to read the full article.

First Look – Hublot Presents Three New Classic Fusion Models in Sage Green Monochrome
Hublot Presents Three New Classic Jan 19, 2026

First Look – Hublot Presents Three New Classic Fusion Models in Sage Green

For LVMH Watch Week 2026, Hublot adds Sage Green editions to its Classic Fusion line: a 33mm quartz, a 42mm automatic, and a 45mm chronograph, introducing a soft, pastel tone to bridge sportiness and sophistication. Just like earlier Essential Grey and Taupe releases, these new references pair contemporary colour with a certain understated attire. The […]

Louis Vuitton’s Tambour Converges on Guilloché SJX Watches
Louis Vuitton s Tambour Converges Jan 19, 2026

Louis Vuitton’s Tambour Converges on Guilloché

Louis Vuitton iterates on last year’s surprise launch with the Tambour Convergence Guilloché. The brand’s unexpectedly elegant take on the montre à guichets now gains an engine-turned decor on its front. Initial thoughts  Louis Vuitton (LV) surprised when it unveiled the Convergence last year. Not necessarily the sort of watch one would expect from Louis Vuitton, the Convergence was a strong sign of the brand’s pivot towards in-house manufacturing and more creative high horology. The Convergence was chic and unique, leaning more into the craft of watchmaking, compared to the sportier Tambour on a bracelet. And the LFT MA01.01 inside serves as a good example of what time-only movements inside watches above a certain price point should be like.  The Convergence Guilloché builds on the appeal of the original. By using a radial, wavy decoration executed on a hand-operated rose engine, LV has kept the 1930s allure of the Convergence while adding value in terms craftsmanship with the hand-applied engine turning. And the engine turning is not merely an aesthetic feature but also experiential. Guillochage is typically found on dials, shielded behind glass, so the tactile interaction with the rose-cut pattern on the case is certainly interesting. While this is probably not the best idea for wear-resistance, it is beautiful and historical. Guillochage was traditionally meant to be experienced in a tactile manner: pocket watches in the past were often engine turned in or...

First Look – Maurice Lacroix 1975 Master Grand Date Retrograde Monochrome
Maurice Lacroix 1975 Master Grand Date Jan 16, 2026

First Look – Maurice Lacroix 1975 Master Grand Date Retrograde

For more than a quarter of a century, mostly through its Masterpiece collection, Maurice Lacroix has delivered pretty appealing watches based on single or multiple retrograde indications – a design statement that somehow became a signature style for the brand. Following the recent launch of the Aikonic Master Triple Retrograde, a watch with retrograde displays […]

Best Solar-Powered Dive Watches For Every Budget Teddy Baldassarre
Dec 9, 2025

Best Solar-Powered Dive Watches For Every Budget

While solar-powered quartz technology has been around for decades, it’s still a relatively new innovation in the centuries-old watch world. I wouldn’t say the solar-powered revolution has fully arrived (especially as contemporary enthusiasts continue to find appeal in the craftsmanship of mechanical calibers in an increasingly digital world), but the technology has undoubtedly become more reliable and refined in recent years. The convenience and ease of being able to charge up your watch in both natural and artificial light sources, as well as the security of the long-lasting battery life, actually lend themselves well to more high-stakes and tactical situations. Riffing on that theme, I’ve scoured the watch industry for the best solar dive watches on the market. Down below, you’ll find what I believe to be the most compelling solar divers out there for your reading pleasure, offered at a wide range of price points so everyone can get in on the fun.  [toc-section heading="Citizen Eco-Drive Promaster Dive Titanium"] Case: 44mm, Material: Super Titanium, Water Resistance: 200 meters, Caliber: E168 Solar, Price: $575 It was Citizen who truly revolutionized the genre of solar-powered watches in the '90s. The brand was the very first to launch pieces that could power up with both sunlight and artificial light sources with the launch of its Eco-Drive technology, and it remains a leader in the category today. While Citizen has quite a number of solar-powered watches that...

In-Depth: Breguet’s Constant-Force Magnetic Escapement SJX Watches
Breguet s Constant-Force Magnetic Escapement Dec 4, 2025

In-Depth: Breguet’s Constant-Force Magnetic Escapement

Earlier this week, Breguet rounded off its grandiose 250th anniversary with the unexpected launch of the Expérimentale 1 chronometer in Paris. Showcasing modern Breguet’s most impressive innovation to date - a magnetic constant-force escapement - the watch left many scratching their heads simply because the novel invention defies easy explanation. Here we explain the actual functioning of this remarkable invention, and why it represents such a significant step forward in terms of chronometry and escapement technology. The origins of the concept Before turning to the decidedly modern and futuristic Expérimentale 1, we must first take a short trip to the past and consider how the idea of using magnets in mechanical escapements first came to life. For that we must turn to the late 1930s, when Cecil Frank Clifford, Fellow of the British Horological Institute (BHI), started experimenting with oscillators maintained by magnetic rails or escape wheels.  He was granted a British patent in 1954 for a variety of magnetised escape wheels paired with elastic vibrating magnetic blades. The device would operate silently and Clifford envisioned it being used for naval underwater torpedoes, so the lack of ticking would be harder to pick up by sonars.  Iterations of Clifford magnetic escapements. His designs were rudimentary. The principle was that the escape wheel would be braked by a vibrating pair of magnetised blades (in several possible configurations), while simultaneously ...

Tudor Black Bay 54 Vs. 58 Comparison Review Teddy Baldassarre
Tudor Nov 25, 2025

Tudor Black Bay 54 Vs. 58 Comparison Review

If the modern success story of Tudor can be attributed to the launch of one distinct collection, it is, undoubtedly, the Black Bay. Like any intelligent watch brand, Tudor has taken that success and run with it full speed ahead, riffing and launching distinct extensions and sub-collections within the Black Bay universe that, at this point, are designed to meet the wants and needs of just about every enthusiast out there. Today, I’m going to be putting two distinct lines within the Black Bay family head-to-head that are, to the untrained eye, quite similar, but take on the vintage-revival theme in two distinct directions: the Black Bay 54 and the Black Bay 58. Down below, I’ll get into the nitty-gritty of what these two members of the larger Black Bay family have in common, and the intricacies that, together, have profound effects on what they deliver. After our short and sweet history lesson, I’ll be diving right into the key details of the Tudor Black Bay 54 vs. 58, all while interjecting my own musings and philosophies on how to approach these subtle differences.  [toc-section heading="Tudor Black Bay Context"]  As always, I’m going to keep the history lesson as concise here as I can, but if you have a bit more time, I’d recommend checking out this complete guide to the Tudor Black Bay. Anywho, the story of the modern Black Bay begins at Baselworld in 2012 (initially dubbed the “Heritage Black Bay”). After years of struggling in the shadows of the Crown a...

Chopard’s Striking Vision Fully Realised – L.U.C Grand Strike SJX Watches
Chopard s Striking Vision Fully Nov 19, 2025

Chopard’s Striking Vision Fully Realised – L.U.C Grand Strike

Chopard marks 30 years of the Chopard Manufacture with the L.U.C Grand Strike – its most ambitious complication to date, a minute repeating clock watch with grande et petite sonnerie striking on a pair of sapphire gongs. This comes on the heels of Chopard’s sister brand, Ferdinand Berthoud’s Naissance d’une Montre 3, making 2025 arguably the most significant year for Chopard, product wise, since the 1997 launch of L.U.C. Initial Thoughts For hundreds of years the sound of clocks coordinated human society. In fact, the very word “clock” comes from the Latin word clocca, meaning bell. Before the noise pollution of the modern day, the bells of clock towers could disseminate accurate time over several miles. It is only that many first complicated the first watches, which were made by clock makers during the 16th century, were equipped with strikes. In 2016 Chopard launched its first self-developed chiming watch, the L.U.C Full Strike, a two-train trip repeater with sapphire gongs. It is not much of a surprise, I’ve multiple people speculate that a grande sonnerie was the next step given the design depictions Chopard made with the Full Strike. Even the name, “Full Strike” sounds like the name of a grande sonnerie, not just a repeater. The Grand Strike is class leading technically, it’s only weakness, the middling strike work power reserve is easily forgiven when considering its size. Aesthetically, however, the watch struggles, at least for me, though the si...

SJX Podcast: Sylvain Berneron – All In SJX Watches
Berneron Nov 5, 2025

SJX Podcast: Sylvain Berneron – All In

For episode 18 of the SJX Podcast, we sit down with Sylvain Berneron, founder of one of the most talked about new brands of the past few years. Fresh off the launch of the brand’s first complicated model, the Quantième Annuel, Mr Berneron breaks down what it takes to start a watch business and stay on pace to produce a new model every year. Listen on Apple Podcasts, Spotify, and Youtube.  

Patek Philippe’s Gondolo Serata Zebra Debuts New Dial Technique SJX Watches
Patek Philippe s Gondolo Serata Zebra Oct 20, 2025

Patek Philippe’s Gondolo Serata Zebra Debuts New Dial Technique

Patek Philippe surprises with an off-season launch, the Gondolo Serata Zebra Ref. 4962/200R-010. Based on the curvaceous model launched in 2006, the Zebra features a sapphire crystal dial framed by garnets on the bezel and lugs. The dial motif replicates the cloisonné enamel dial of the Golden Ellipse ref. 5738/50G-023 from the Rare Handcrafts collection of 2022, but here the technique and material are decidedly modern. Despite the radically different look, this is an evolution of the Retrograde Perpetual Calendar ref. 6159G that has a smoked sapphire dial. Here the dial is also clear sapphire, but engraved, varnished, and then metallised to create the striking zebra motif. Initial thoughts The Gondolo Serata has been in Patek Philippe’s catalogue for almost 20 years but it never really gained prominence. Though the case shape is elegant, the dials on the earlier versions were quite plain. The Zebra is the opposite – vivid and striking – and it instantly stands out amongst Patek Philippe’s ladies offerings. The fact that the dial motif is based on the Rare Handcrafts Ellipse is a nice touch, though watch enthusiasts may be disappointed the movement is quartz. Patek Philippe presumably understands its clients and those clients probably want the convenience of a quartz movement. The sapphire dial technique, however, is interesting enough that it is likely to make its way into other models, which will be a good thing. Savannah sapphire The Gondolo Serata is a longsta...

Elka Launches New Watches in a Vintage Inspired 36mm Case Size Worn & Wound
Sep 26, 2025

Elka Launches New Watches in a Vintage Inspired 36mm Case Size

Labeling a watch as “vintage-inspired” can open it up to extra scrutiny. How historically accurate are the vintage features? How well-executed is the styling? And mostly importantly, does it make enough practical sense to release today? With their re-launch in 2022, Swiss brand Elka Watch Co. released the original Série 1 line, and the X- and D-Series lead the charge as historically-inspired sport and dress-style watches. Now, in 2025, Elka is bringing back the D series, and introducing a field watch variant, the N Series, in a smaller 36mm size, further upping their vintage styling accuracy.  The new 36 N and D references first and foremost share the titular 36mm case diameter, 10.50mm thickness, and 41.10mm lug-to-lug measurements. Keeping both references ticking is a La Joux Perret G101 automatic movement with a 68-hour power reserve, promising modern functionality under the vintage dress, and both feature a screw-down exhibition case back to showcase that movement and provide 50 meters of water resistance. A scratch-resistant box-type sapphire crystal, coated with anti-reflective treatment, tops off the similarities between the two models. The N Series bursts into the lineup as Elka’s first field watch, and the beige, black, and yellow styling matches that application. Two models are available for the 36 N line: a beige dial model with black numerals and indexes and yellow-orange details; and a black dial version with yellow numerals and hands and white indexes...

Tudor’s First-Ever Moon Phase Wristwatch SJX Watches
Tudor s First-Ever Moon Phase Sep 25, 2025

Tudor’s First-Ever Moon Phase Wristwatch

In a surprise launch from a brand best known for its dive watches, Tudor just rolled out the 1926 Luna. It’s a thinnish, 39 mm dress watch with a moon phase – a first for Tudor – as well as a date, though in the typical Tudor style the case is still rated to 100 m and fitted to a solidly constructed steel bracelet. And unusually for a new launch from Tudor, the 1926 Luna is equipped with an ETA (or Sellita) calibre, which means lower specs than models powered by Tudor’s in-house movements, but also substantially more affordable at just US$2,800 or CHF2,400. The 1926 Luna debuts in three dial colours, including a champagne iteration that was conceived with the help of Jay Chou, a Taiwanese singer who’s one of the most famous musicians in the Mandarin-speaking world. Initial thoughts Tudor has long excelled at sports watches with high specs and low prices – making them some of the best value propositions out there – but dress watches have always been a weakness. The brand has made several attempts at dress watches with mixed results. The 1926 Luna, on the other hand, is much more promising. The design is classical, even a little conservative, but the look is appealing. The brushed dial in metallic colours give this a much more modern look than the rest of the 1926 line, which appears a little dated. Purists will complain about the date window, and it probably looks better on a leather strap than a bracelet, but the 1926 Luna is a strong proposition in its price...

Audemars Piguet Joins Watches & Wonders 2026 SJX Watches
Audemars Piguet Joins Watches & Wonders Sep 23, 2025

Audemars Piguet Joins Watches & Wonders 2026

Having last exhibited in Geneva six years ago, Audemars Piguet (AP) will return next year as an exhibitor at Watches & Wonders 2026 (WWG). The brand had departed the predecessor of WWG, Salon International de la Haute Horlogerie (SIHH), in 2019 along with Richard Mille, opting instead to launch the latest products at its own events. AP’s return to the exhibition reflects the importance of WWG as the most important trade fair on the horological calendar. It also underlines the importance of exhibiting alongside respected peers. The central hall at WWG 2025 Alongside AP, another ten brands will be showing at the event, ranging from clockmaker L’Epée 1839 to Chinese watchmaker Behrens, as well as Credor (the sister brand of current exhibitor Grand Seiko), and Favre Leuba, a recently rebooted historical name. This brings the total exhibitor tally to 66, a number that includes giants like Rolex, Patek Philippe, Chanel, and Cartier. WWG will take place April 14-20, 2026, at Palexpo.  

SJX Podcast: Best of Geneva Watch Days SJX Watches
Audemars Piguet Sep 16, 2025

SJX Podcast: Best of Geneva Watch Days

On episode 10 of the SJX Podcast, SJX and Brandon Moore discuss the highlights and hands-on impressions from Geneva Watch Days, including the Greubel Forsey QP Balancier, Lange 1815 Tourbillon Black Enamel, Gérald Genta’s new Minute Repeater, and the latest perpetual calendars from Audemars Piguet. We also discuss the significance of Tag Heuer’s carbon hairsprings; after a short-lived launch in 2019, the brand has taken a mulligan and relaunched this technology with a key difference that might make carbon hairsprings a real alternative to silicon. Listen on Apple Podcasts, Spotify, and Youtube.