SJX Watches
Swatch Unveils the Halloween Capsule Collection
Thematic capsule collections are a Swatch favourite, with recent launches including watches dedicated to the latest James Bond film and NASA. With hyper-efficient, automated manufacturing and simply constructed watches, Swatch is able to keep current with its thematic collections. And now with Halloween around the corner, Swatch has just taken the covers off the line up dedicated to the ghoulish celebration – the Halloween Capsule Collection, made up of a pair of watches that are glow-in-the-dark and appear entirely different from day to night. Your Time is Coming (left), and Run But You Can’t Hide Initial thoughts Glow-in-the-dark watches are cool because they light up in the dark. Swatch takes the concept and goes big with the Halloween pair – the watches are a bold 47 mm in diameter and matched with straps that are entirely “lumed”. The Halloween pair also stand out for the contrast between their day and night looks, a characteristic that makes them all the more striking and attractive. During the day, the dials are surprisingly low-key, with the faces barely visible. The faces on the dials only reveal themselves at night And both watches are clearly all about design. The dials are both smartly streamlined, with as few time-telling elements as possible – there are neither hours markers nor a date, or even a seconds hand Even the hands are thin and skeletonised. The hands do the job, but are not quite as inventive as the floating, “ghost” hands found i...
