SJX Watches
Editorial: LVMH Revives Daniel Roth
The news concerning a revival of Daniel Roth was been circulating in Geneva and Paris for over a year but it is now official. LVMH just announced Daniel Roth “will be run as an independent brand, with guidance and incubation from La Fabrique Du Temps Louis Vuitton, as of February 2023.” Once an independent brand run by its namesake founder, Daniel Roth had its heyday in the mid-1990s when classical complications with Breguet styling were the “in” thing with collectors. Due to Mr Roth’s personal and financial struggles, the brand then changed hands several times before ending up with Bulgari over a decade ago. Daniel Roth had been on ice for several years after a few half-hearted attempts by the Italian jeweller to do something with the brand. No doubt spurred by the renewed interest in independent watchmaking, LVMH has spun off Daniel Roth and attached it to La Fabrique du Temps (LFDT), the complications and movement factory owned by Louis Vuitton (and word has it that the same will soon be done with Gerald Genta, once the sister brand of Daniel Roth). One of the less successful Bulgari-Daniel Roth offerings, a “Chronosprint” made for the All Blacks, New Zealand’s rugby team Revived with resources The return of the brand is the brainchild of Jean Arnault, the Director of Marketing and Development at Louis Vuitton’s watch division. While Mr Arnault is best known as being the youngest son of LVMH chief executive Bernard Arnault, the younger Arnault is a c...
