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Results for Quartz Crisis

686 articles · 3 videos found · page 11 of 23

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Quartz Crisis

1969-1985 industry collapse triggered by the Seiko Astron. Cost Swiss watchmaking two-thirds of its workforce; rebounded via Swatch Group consolidation and Biver's Blancpain.

Breitling Aerospace B70 Orbiter | Commemorating A Historic Journey Two Broke Watch Snobs
Breitling Aerospace B70 Orbiter | Mar 23, 2024

Breitling Aerospace B70 Orbiter | Commemorating A Historic Journey

Unlike other well-storied brands, this watchmaker, dating back to 1884, isn’t shy about experimenting with new designs, materials, and even quartz movements, which have become rather taboo for many watch brands since the crisis in the 1970s and early 1980s. Breitling, however, has just released a new version of its Quartz Aerospace, with this one taking the name B70 Orbiter.

Pandemic Truths - Jean-Claude Biver SJX Watches
Apr 21, 2020

Pandemic Truths - Jean-Claude Biver

Who better than Jean-Claude Biver to reflect on the current crisis? He is an emblematic figure in watchmaking, with a career that’s spanned half a century, one that started in another, long-ago crisis caused by quartz watches. Always passionate and frank, Jean-Claude played a major role in the rise of mechanical watchmaking, contributing a large part to the boom of the 1990s. Working from his chalet in the ski town of Crans-Montana in Switzerland, Jean-Claude spoke to me over the phone. Here is our conversation. Jean-Claude’s selfie from his study This crisis sheds light on the weaknesses of our current economic systems. How has it impacted your business? Obviously it impacts us like everyone else, because no matter how good your sales team is, or how many stores you have, or how well situated they are – if there is nobody out there, it hurts your business. But we have developed a few ideas to keep business going. We are always trying to implement strategies to combat the situation. And all crisis create opportunities as well. When China was closed, we organised limousine services to bring one customer at a time to our boutiques that were open just for them. It created a sense of security, ease and comfort, so we actually managed to do some business, even during that time. This is going to be a long [crisis]. By the time it gets back to normal, we will have to be ready. Now is the time to bring in innovation again, in distribution and equally, in sales. How do you e...

The Citizen’s Latest Gets Indigo Washi Paper Dial SJX Watches
Grand Seiko s cal 9F movement 5 days ago

The Citizen’s Latest Gets Indigo Washi Paper Dial

Next month Citizen’s The Citizen collection brings a new look to its exceedingly accurate high-end quartz watches. Still accurate to five seconds a year, or better, with a perpetual calendar and scratch-resistant titanium case, this limited edition introduces an indigo-dyed washi paper dial, produced using traditional craft methods. Initial thoughts Citizen’s The Citizen collection, which celebrated 30 years of questionable naming just last year, remains somewhat obscure even amongst watch enthusiasts. That’s unfortunate, as it has nothing to do with the quality of the watches, which are excellent and often handsome. And while the line now includes mechanical watches, high-end quartz is where The Citizen really shines. No two examples are the same. Though frequently compared to Grand Seiko’s cal. 9F movement family, I would argue The Citizen’s A0 line of solar quartz movements are of a different breed, more comparable to Seiko’s cal. 3X Astron movements or even Casio’s high-end G-Shocks. These share solar charging, a perpetual calendar, and a power-save made that pauses the hands to save energy when the watch is not in use. However, The Citizen’s aesthetic differs widely from those of the Astron and G-Shock, favouring the sharply reserved style that has defined chronometry-focused Japanese watchmaking for decades. The other key difference is autonomy. Unlike Astrons and G-Shocks, which can vary by as much as 15 seconds per month without network synchronisat...

Hands-On: the Raymond Weil A.R.T. Collection Worn & Wound
Audemars Piguet Royal Oak both launching 5 days ago

Hands-On: the Raymond Weil A.R.T. Collection

Raymond Weil celebrates its 50th anniversary this year, Weil founding his eponymous brand in 1976. And the brand’s first integrated-bracelet watch is a nod to the seventies era of experimentation: where, in the face of impending quartz dominance, watchmakers produced bold designs like they had nothing to lose. This was the era of the Patek Philippe Nautilus and Audemars Piguet Royal Oak, both launching the concept of the luxury sports watch—in essence, a classier and far pricier interpretation of the Go Anywhere, Do Anything ethos that once took its inspiration from military and field watches. Only this time, going anywhere is to Monaco or St. Moritz, and doing anything is jumping off the back of a yacht into the waters of Bali.  Fifty years later, the integrated bracelet watch has never been more popular. Perhaps it’s the trickle-down effect from the cachet of those two OGs, which have taken off so much that people are willing to snap up an anniversary Nautilus desk clock, or storm your nearest Swatch store for a plastic Royal Oak. Or it’s the promise of a certain inherent and integrated toughness, eschewing the notion that we won’t ever reach 1,000-ft deep-water depths and still make it back to the boardroom. In fact, skip the beach-to-boardroom mentality. This category is all upscale by comparison, and the A.R.T. series — which, according to Raymond Weil, stands for “art, refinement, and timekeeping,” with the latter perhaps seeming redundant — captur...

Fratello On Air: Sleeper ’90s And ’00s Watches Worth Waking Up For Fratello
Jul 21, 2026

Fratello On Air: Sleeper ’90s And ’00s Watches Worth Waking Up For

Welcome to another episode of Fratello On Air! This week, we discuss sleeper watches from the ’90s and ’00s. It was an interesting period for timepieces, representing a transition from smaller, often quartz-powered models to mechanical ones. Let’s just say that watchmakers were finding their collective feet again with interesting results. Still, there were gems, […] Visit Fratello On Air: Sleeper ’90s And ’00s Watches Worth Waking Up For to read the full article.