Hodinkee
Announcements: The Year’s First Trade Show Kicks Off Tomorrow With The Second Edition Of LVMH Watch Week
Bulgari, Zenith, and Hublot are all launching new timepieces, with TAG Heuer notably absent.
1,129 articles · 4,369 videos found · page 11 of 184
Hodinkee
Bulgari, Zenith, and Hublot are all launching new timepieces, with TAG Heuer notably absent.
Hodinkee
Yet another blow to the industry's oldest fair.
Revolution
On the heels of the newly announced Big Bang Integral, let’s take a look at the other releases that Hublot has brought to the sunny dunes of Dubai.
Revolution
Dazzling dials dominate Zenith’s first female-focused watch, the DEFY Midnight.
Revolution
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Two Broke Watch Snobs
The Swatch Scubaqua returns with four new affordable dive watches at $155, including two with built-in Swatch Pay at no added cost.
SJX Watches
Announced last year, Swatch’s AI-DADA platform is now live, enabling customers to design and build their own custom Swatch with a design that will never be repeated. With a low entry price and quick turnaround, I took the platform for a spin. Why AI Swatch has been a design-oriented brand since its debut in 1983. Not only has Swatch produced a dizzying array of original designs of its own, over the years the brand has collaborated with celebrated artists and leading institutions to democratise access to wearable art. About a decade ago, Swatch’s world-class logistics infrastructure enabled it to offer customised watches via an online configurator that enabled customers to mix and match different elements from a pre-selected range of options. That was quickly followed by the ability to generate a custom-printed design, by dragging a Swatch template over a selection of human-created patterns and designs. The AI-DADA system, launched earlier this year, builds on this basis in way that only Swatch could pull off. The system leverages an undisclosed large language model (LLM) to generate a custom design based on a user’s 300-character prompt. The result is a made-to-order Swatch of the customer’s own design, delivered in as few as five days. What’s more, the cost is little more than an off-the-shelf model, at just US$195. With little to lose, I took the plunge. AI-DADA Swatch watches are powered by standard quartz movements in the typical New Gent case size. Three str...
Hodinkee
Based on your prompts to its AI software, Swatch will design your watch, produce and ship it to you within about a week.
SJX Watches
Having previously collaborated with almost every major art museum in the world, from MoMA to the Louvre, Swatch has licensed four masterpieces of 20th-century art from the Guggenheim, including works on display in New York and Venice. Accessibly priced, non-limited and available online, the Swatch x Guggenheim collection brings works from Monet, Degas, Klee, and Pollock to a wrist near you. Initial thoughts Painted dials have a long history in watchmaking, but the difficult nature of the work meant that for most of history they remained out of reach for all but the wealthiest clientele. While hand-painted dials are vanishingly rare and breathtakingly expensive, modern production methods mean that legendary masterpieces can now be easily scaled down and mass produced. Swatch was a pioneer in this regard, introducing its first artist collaboration with Kiki Picasso in 1985, just two years after the company launched its revolutionary plastic watch. The Picasso collaboration was the first of many, and since then there’s hardly a major art museum that hasn’t licensed selected works to Swatch. The works selected for this collaboration come from two different Guggenheim collections. Three of them are famously on display at the Guggenheim New York, while the fourth may be seen at the Peggy Guggenheim Collection in Venice. The odd-looking double-length seconds hand is an homage to this transatlantic duality. The Peggy Guggenheim Collection in Venice. Functionally, the four quar...
Monochrome
There’s no denying that we’re currently facing a global decline in the luxury goods demand, with sales affected by uncertainties in China, the undeniable effect of US tariffs on exports to the region and several conflicts around the world. Last year, despite this challenging environment, powerhouse LVMH, the world’s largest luxury conglomerate, reported a moderate […]
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Worn & Wound
Few watch brands enjoy the instant brand recognition of Swatch, especially non-luxury brands. Sure, Swatch has its haters-though I’ve always found said haters unimaginative and lacking in whimsy-but the fact that their social cache and cultural relevance has stayed steady for decades is impressive. A self-proclaimed horology superfan could argue that there is nothing mechanically impressive about the brand’s offerings, but that misses the point of Swatch entirely; after all, fashion is not a dirty word. All of this sounds like vindictive talk from a Swatch sympathizer, but really, it comes from a place of genuine admiration for the brand’s ability to stick to their guns, both aesthetically and from a business standpoint. Even with recent splashy collab offerings like the Omega MoonSwatch line, they’ve managed to stay affordable, accessible, and above all, collectable. Swatch is no stranger to collaborations with museums and artists, but even so, the new Guggenheim Collection promises some snazzy new wrist candy for fine art enthusiasts. Inspired by the works of Edgar Degas, Paul Klee, Claude Monet, and Jackson Pollock, and created in tandem with the Guggenheim New York and the Peggy Guggenheim Collection in Venice, the line is just the latest entry in Swatch’s long-standing relationship with the fine art world. Four watches are available from the collection: two feature 34mm biosourced material cases, while the other two measure in at 41mm. Biosourced mat...
Hodinkee
Prices rose for all major watch group brands as primary market prices climbed, but value retention remains weak for most Richemont, Swatch, and LVMH brands, according to the report.
Monochrome
Despite a challenging political and economic context worldwide, and the undeniable impact of tariffs on exports to the US, luxury powerhouse Richemont, owner of Cartier, IWC, JLC, and Vacheron, seems to remain strong. Indeed, in its latest quarterly report for the three-month period ended 31 December 2025 versus the prior-year period, and at constant exchange […]
Deployant
Swatch releases a special edition to celebrate the Year of the Horse with a special art piece in collaboration with Chinese artist Yu Wenjie.
Hodinkee
An automotive collaboration that leans into the nostalgia for the speed, danger, and style of the 1980s and its legendary Group B era.
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Fratello
Nothing is as disputed as an award ceremony. The outcome of an opinion will always face another opinion, and people will have opinions on the ceremony itself. You know what they say about people and opinions, so I won’t elaborate on that. What I will elaborate on are some of the winners of the GPHG […] Visit GPHG 2025: The Aftermath - LVMH Is A Big Winner, But Breguet Takes Home The “Aiguille d’Or” Grand Prix to read the full article.
Monochrome
In a press release issued just a few hours ago, the LVMH Watches Division announced having acquired a minority stake in yet another key player in the Swiss watch industry. As a reminder, the LVMH Watches Division comprises brands Hublot, TAG Heuer and Zenith and is under the direction of Jean-Christophe Babin, also CEO of […]
Two Broke Watch Snobs
The new Swatch Holiday Collection mixes polished chronographs and SISTEM51 automatics in a balanced, easy-to-wear lineup.
Deployant
We take the latest Seiko Prosptx Alpinist for a spin. This release is a Thong Sia Group Exvclusive, with a beautiful snowy white dial.
Hodinkee
Swatch mixes up a few key elements with its What If? model to note its displeasure with the financial burden faced by Swiss watchmakers exporting to the key U.S. market.
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Teddy Baldassarre
Within the last few years, one watch has received more hype - or overhype - than any other: the multi-brand collaboration that set the watch world on fire three years ago, the Omega x Swatch Moonswatch. People waited hours in line for it. Flippers grabbed as many as they could and listed them well above their retail cost all over the internet. People were charmed. People were horrified. Either way, people were talking. Wherever you stand on the old Omega x Swatch MoonSwatch debate, no one can argue that its very existence didn’t change the landscape of watches irrevocably. We have firmly entered the post-MoonSwatch era. But now, three years later, what change did this unlikely Bioceramic collaboration incite? What’s up with this collaboration now? And will this duo of watch giants ever be stopped? Below, I will tackle the controversial topic we’re gathered here today to mull over: the Omega x Swatch MoonSwatch. Further, I will do my best to break down the context of it all in an easily digestible manner, mix in my own philosophical musings on ways to look at this Frankenstein hybrid of luxury-meets-mass-production, and dive into one specific piece from the 11 original models, in form and function. So without further ado, let’s get into the good stuff. Some Context When the first round of the Omega x Swatch MoonSwatch blasted onto the scene, it was something of an example of right product, right time. The hallowed (or blasphemous) year was 2022, which, as ...
Time+Tide
From watches made from mountain rocks to automata that rock our world, there were more than a few big releases this week.The post New releases from Tissot, Swatch, Vacheron Constantin and more appeared first on Time+Tide Watches.
Hodinkee
Bennahmias launches The Honourable Merchants Group and plans to include watches in the luxury venture.
Deployant
Swatch's laterst release: the Mission to Earthphase in Moonshine gold, and now with a blue bloceramic case and blue NATO strap.
Two Broke Watch Snobs
I genuinely thought we were done with these. The lines, the madness, the rotating cast of Bioceramic planets-it felt like the MoonSwatch thing had run its course a dozen releases ago. But Swatch, in all its chaotic energy, has decided we’re not done yet. So here we are. Again.
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