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Results for mb&f

1,654 articles · 79 videos found · page 11 of 58

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Eric Giroud

Architect-trained Geneva designer behind MB&F\'s entire HM and LM series, plus Bovet, Manufacture Royale, Greubel Forsey commissions.

Exclusive · Guide
MB&F HM12 The Guardian: The Robot Watch That Actually Transforms

MB&F's twelfth Horological Machine is a flying-tourbillon wristwatch that docks inside a 15 kg, nearly 400 mm tall transforming robot companion, and only 36 will ever exist

M.A.D.1 Friends Edition From (Not By) MB&F;: Why I Bought It, Why You Can’t (Not Yet Anyway), And Why It’s A Marketing Masterclass – Plus Video of Max Büsser Explaining The Watch And Concept – Reprise Quill & Pad
MB&F; Mar 20, 2022

M.A.D.1 Friends Edition From (Not By) MB&F;: Why I Bought It, Why You Can’t (Not Yet Anyway), And Why It’s A Marketing Masterclass – Plus Video of Max Büsser Explaining The Watch And Concept – Reprise

Ian Skellern generally likes relatively restrained, traditional, high-end watches that are not too big for his small wrists. So with its large, high case, blingy, spinning “LOOK AT ME!” rotor on top, and mass-market Miyota movement, the M.A.D.1 ticks all of the boxes on his “may be interesting, but not for me” list. Here he explains why he bought one anyway and his first impressions.

5 Celebrity Wrist Checks Featuring Nicholas Hoult/Jaeger-LeCoultre, Aldis Hodge/MB&F;, Miralem Pjaniç/Corum, And Lionel Messi/Jacob & Co Quill & Pad
Jaeger-LeCoultre Aldis Hodge/MB&F; Miralem Pjaniç/Corum Mar 4, 2020

5 Celebrity Wrist Checks Featuring Nicholas Hoult/Jaeger-LeCoultre, Aldis Hodge/MB&F;, Miralem Pjaniç/Corum, And Lionel Messi/Jacob & Co

Watch spotting on celebrity wrists can be a lot of fun if you’re watching a movie or TV show. Oh, who is Elizabeth kidding? It’s always a lot of fun. Here she shares five watches that caught her eye on the wrists of celebrities over the last couple of weeks.

Introducing: Schaefer & Companions Solune Grand Art Marqueterie - Straw You Can Actually Clutch At Fratello
MB&F; Nov 26, 2025

Introducing: Schaefer & Companions Solune Grand Art Marqueterie - Straw You Can Actually Clutch At

You’re familiar with Max Büsser and his friends. The creations MB&F; produces are incredible, wondrous, and imaginative, but they’re also out of reach for the majority of watch enthusiasts. Let me introduce you to Schaefer & Companions, a brand recently founded in Le Locle that positions itself as an artistic platform. Christophe Schaefer, the brand’s […] Visit Introducing: Schaefer & Companions Solune Grand Art Marqueterie - Straw You Can Actually Clutch At to read the full article.

M.A.D. Editions Introduces the M.A.D.1S “Grow Your Dreams” Collection, a Collaboration with Artist Yinka Ilori Worn & Wound
MB&F; Aug 27, 2025

M.A.D. Editions Introduces the M.A.D.1S “Grow Your Dreams” Collection, a Collaboration with Artist Yinka Ilori

About a year ago, we got our first peek at the M.A.D.1S, a slimmer and far more wearable version of the original M.A.D.1. This week, we got the first new variant of that watch, a collaboration between the crew at M.A.D. and Yinka Ilori, a British artist and designer known for infusing public spaces with bright colors. The new M.A.D.1S “Grow Your Dreams” collection adds a healthy dose of Ilori’s aesthetic to the M.A.D.1 and gives us a look at how future limited editions and variants of M.A.D. Editions pieces might take shape as the brand grows.  At the outset, I think it’s important to acknowledge that M.A.D. Editions is indeed a brand unto itself at this point. What started as a one off project to reward longtime MB&F; collaborators with a cool watch to own in the same spirit of the high horology creations with a much lower price tag has morphed into what could really be called one of the most interesting microbrands going at the moment. I’m not sure if the team at M.A.D. Editions would necessarily self-identify as a microbrand, but of course in these pages it’s a compliment, and reflects a certain amount of ingenuity and creativity while remaining within certain guardrails and parameters around pricing and accessibility.  The “Grow Your Dreams” collection consists of three watches, each taking on a different theme derived from the natural world: Sun, Water, and Nature. All include pretty wild color combinations – there’s no watch here that could be du...

Introducing: The M.A.D.1S “Grow Your Dreams” Water, Nature, And Sun - A Collaboration With Artist Yinka Ilori Fratello
MB&F; Aug 27, 2025

Introducing: The M.A.D.1S “Grow Your Dreams” Water, Nature, And Sun - A Collaboration With Artist Yinka Ilori

Block September 2nd if you want to have a chance to wear a relatively affordable MB&F; collaboration watch on your wrist. On that day, at 2:00 PM CEST, the raffle for the M.A.D.1S “Grow Your Dreams” in three colorways will start. These M.A.D.Editions are the result of a collaboration with British-Nigerian artist and designer Yinka […] Visit Introducing: The M.A.D.1S “Grow Your Dreams” Water, Nature, And Sun - A Collaboration With Artist Yinka Ilori to read the full article.

The Highly Anticipated M.A.D.2 is Here Worn & Wound
MB&F; ’s total revenue Mar 18, 2025

The Highly Anticipated M.A.D.2 is Here

The M.A.D.Editions M.A.D.2 is finally here. This is, perhaps, the most inevitable release of the year. It’s like starting your series of space operas with “Episode IV,” you know that at some point V is coming (and, indeed, I-III, but we’ll save that conversation for another day). Following up one of the most discussed watches of the last few years is certainly no easy task, and the M.A.D.2 comes to market at a very different time than its predecessor, at least in terms of what’s desirable at the moment.  At this point, we all know the story: Max Büsser, in an effort to make something for his friends and collaborators who could likely never afford the high priced watches they helped him create, created a small batch of watches with an inverted rotor and an unusual time telling apparatus read from the side of the case. The M.A.D1 became a viral hit in the watch community, spawned a bunch of variants, and an improved “S” model just last year. Along the way, the M.A.D.Editions project became a brand unto itself, generating around 20% of MB&F;’s total revenue in 2024. And in the three short years since the first M.A.D.Editions watches appeared, the appetite for avant-garde and experimental designs at approachable price points has increased dramatically. In other words, M.A.D.Editions is no longer the only game in town (but they’re still the only affordable way to get a little bit of that Max DNA in a watch without spending tens of thousands of dollars, or mor...