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Fratello Favorites: The Best Summer Watches At Three Different Price Points - Balazs’ Picks From Casio, Ming, And Vacheron Constantin

Vacheron Constantin Putting Aug 7, 2024

Fratello Favorites: The Best Summer Watches At Three Different Price Points - Balazs’ Picks From Casio, Ming, And Vacheron Constantin

Putting a list of three watches together sounds easier than it is. On the one hand, we have budget limitations-one watch should be €1,000 or less, the next should come in under €10,000, and the last could cost anything. Within those price points, the options are so vast that it’s genuinely a challenge to settle […] Visit Fratello Favorites: The Best Summer Watches At Three Different Price Points - Balazs’ Picks From Casio, Ming, And Vacheron Constantin to read the full article.

Looking Back At All The Omega Speedmaster Olympic Games Special Editions

Omega Speedmaster Olympic Games Special Aug 6, 2024

Looking Back At All The Omega Speedmaster Olympic Games Special Editions

One of the most anticipated track and field events closed up the first week of the Paris 2024 Olympic Games. I’m talking, of course, about the men’s 100-meter finals. Though more than a few exciting gold-medal events occur throughout the two weeks, few get as much attention as this one. Thanks, perhaps, to the once-in-a-generation […] Visit Looking Back At All The Omega Speedmaster Olympic Games Special Editions to read the full article.

Introducing the Seiko Prospex SPB473, a Limited Regional Release for the European Market

Grand Seiko s made just Aug 5, 2024

Introducing the Seiko Prospex SPB473, a Limited Regional Release for the European Market

A thing you discover about watch collecting after being involved in the hobby for a little while is that it’s a truly international endeavor. This manifests itself in a number of ways. The geography of the watchmaking industry is obviously something that’s discussed frequently, with Swiss, German, Japanese, and American styles of the craft all taking slightly different shapes. But even more than that, practical matters like the availability of watches to actually purchase has a lot to do with where you are in the world. Just last week, we told you about a pair of new limited edition Grand Seikos made just for the US market, and today we have a similar story about a Seiko diver for sale exclusively in Europe. Regional releases strike again. The Seiko Prospex SPB473 would have caught our eye regardless, but something about it being vaguely forbidden if you happen to live in America makes it all the more appealing. Now, realistically, this watch won’t be that hard to track down if you really put some effort into it. There are all kinds of ways an American customer can obtain a watch made for a foreign market. Proxy buyers, the pre-owned market, and simply calling up a dealer and asking if they’d consider an international sale are all viable options. But if it really is the thrill of the hunt that makes watch collecting exciting and rewarding, have those few extra hoops to jump through could actually be welcome for some. The SPB473’s key feature is a beautiful grad...

Our Favorite Releases of the Year (So Far…)

Sinn U50 HYDRO I had Jul 26, 2024

Our Favorite Releases of the Year (So Far…)

Well, we’re a little more than halfway through 2024, so we thought it would be a good time to ask our contributors about their favorite watches of the year to this point. It’s been, to put it mildly, a strange year. Coming off 2023, a watch release year that saw an almost never ending string of hits, 2024 seems a bit more sedate. But the highs, as they say, have been high, and there are specific sectors of the watch world that seem to be thriving with creativity and pushing serious boundaries. The selections here from our staff and contributors run the gamut, as always, from large brands to small, affordable to luxury. We’d love to hear from you: let us know what your favorite releases of 2024 are in the comments below. Zach Weiss – Sinn U50 HYDRO I had a bit of a hard time picking a watch for the topic, and to be honest, it’s because I haven’t been overly blown away by anything yet this year. Not that they’ve been bad; there just hasn’t been much that has really tempted me personally. That’s probably a good thing, but, as I pondered releases, one watch eventually stood out: the Sinn U50 Hydro. The Sinn U50 line was already a great success for the brand, bringing their distinctly modern, tool watch language to a manageably-sized dive watch. But, this year when they added their HYDRO technology to the package, it made it a watch that truly could only be a Sinn, and likely appreciated by only devoted Sinn enthusiasts. For those unaware, Sinn’s HYDRO w...

Watch Scrolling: Chris Antzoulis Picks Five Fun Instagram Accounts by Community Oriented Creators

Watch Scrolling: Chris Antzoulis Picks Five Fun Instagram Accounts by Community Oriented Creators

It’s been just about a year since we last scrolled. But we’re back, flicking fingers and double tapping with more fervor than ever before. This series started as a way to try and avoid the horrors of losing oneself in doom scrolling through the vastness of Instagram, and to instead serve up a bounty of accounts worthy of your hearts and comments. As Worn & Wound has broadened its reach, so have we in the depth of our scrolling. While watches may make us drool, we also like to indulge in other hobbies, as well as EDC. Today, contributor Chris Antzoulis picks five IG accounts that he thinks are worth a follow. @sophies.watch.world View this profile on Instagram Sophie Cassaro (@sophies.watch.world) • Instagram photos and videos The world of watches doesn’t have to be so serious all the time, and Sophie routinely invites us into her world, through her Instagram and YouTube account, to share a bit of her wacky humor. Yet, she still manages to deliver on the history of different watches and brands, and brings up relevant questions for us to ponder. Whether it’s asking her followers if they’ve considered neo-vintage quartz watches, or if we’ve paid attention to how different brands choose to market their watches, it’s clear that Sophie wants us to question not only what we enjoy about the watch community, but why we enjoy it, and how we can make it better. And because she delivers the message in a digestible and fun way, it’s easy to engage with her....

First Look – The Doxa SUB 300T Sharkhunter Clive Cussler, the Second Chapter of the Story

Doxa SUB 300T Sharkhunter Clive Jul 15, 2024

First Look – The Doxa SUB 300T Sharkhunter Clive Cussler, the Second Chapter of the Story

Nothing does more for a brand’s image than having a famous name spontaneously endorse your product. Although Doxa was not the first Swiss brand to produce a professional dive watch, it was the first to introduce a dive watch with a unidirectional rotating bezel to ensure safe no-decompression ascents in 1967. Doxa’s SUB 300, with […]

Hands-On With The Beaufort Seatrekker - A Big-Hearted Dual-Crown Diver From New Zealand

Hands-On With The Beaufort Seatrekker - A Big-Hearted Dual-Crown Diver From New Zealand

When I feel my appetite for retro filling up, something catches my eye in a typical fashion. A good dégradé dial does that to me, and green is supposedly the color of 2024, right? Combining this with a busier-than-usual Super Compressor-style dial sounds like too much, but the Beaufort Seatrekker might prove me wrong. I’ll […] Visit Hands-On With The Beaufort Seatrekker - A Big-Hearted Dual-Crown Diver From New Zealand to read the full article.

Patek Philippe Calatrava 6119G Vs. 5212A - Two Entryways Into The World Of Contemporary Patek Philippe

Patek Philippe Calatrava 6119G Vs 5212A Jul 9, 2024

Patek Philippe Calatrava 6119G Vs. 5212A - Two Entryways Into The World Of Contemporary Patek Philippe

There is so much to say about Patek Philippe, arguably the most significant and venerable watchmaker in high-end Swiss watchmaking. The brand certainly displays a mastery of complications. Perhaps even more relevant to today’s watch industry, Patek Philippe also expertly balances tradition with modernity. While the brand is famous for creating traditional, subdued, understated luxury, […] Visit Patek Philippe Calatrava 6119G Vs. 5212A - Two Entryways Into The World Of Contemporary Patek Philippe to read the full article.

Hands-On With The 2024 Full-Gold Cartier Santos - Big, Bold, And Gold

Cartier Santos - Big Bold Jul 9, 2024

Hands-On With The 2024 Full-Gold Cartier Santos - Big, Bold, And Gold

A golden version of the Santos de Cartier is nothing new. Following Cartier’s two-tone revamp of its previously long-dormant pilot’s watch in 1978, several full-gold versions followed before the Santos collection’s discontinuation in 2016. Then, when Cartier brought it back in 2018, it came in steel, two-tone, and full gold. There have also already been […] Visit Hands-On With The 2024 Full-Gold Cartier Santos - Big, Bold, And Gold to read the full article.

Christopher Ward Citizen Fortis G-SHOCK Oris Jul 7, 2024

A Week in Watches Ep.84: What’s Old is New Again

The summer slowdown is kicking in. New releases are down to a trickle, and pretty soon, Europe will just close for vacation, leaving us American media up to our own devices until they return at the end of August for Geneva Watch Days. This week we have one update to a much-loved line by Baltic, a new complication from Ochs Und Junior that is either really confusing or just not well explained, and then a new, smaller version of one of Vero’s most popular watches. Next time, we’ll be recording in Windup Watch Fair Chicago, which should promise some new and fun things. This week’s episode is brought to you by Windup Watch Fair Chicago, which is preparing to kick off on July 12th. Eindup Chicago is heading into its third year and will feature over 40 brands, including Christopher Ward, Citizen, Fortis, G-SHOCK, Oris, and many more. Located at Venue West in West Town, it’s sure to be another exciting year. Learn more at Windupwatchfair.com The post A Week in Watches Ep.84: What’s Old is New Again appeared first on Worn & Wound.

Introducing: The H. Moser & Cie. Streamliner Concept Minute Repeater Tourbillon

H. Moser & Cie Streamliner Concept Jun 29, 2024

Introducing: The H. Moser & Cie. Streamliner Concept Minute Repeater Tourbillon

The H. Moser Streamliner just had its Haute Horlogerie chops dialed up to eleven. The result is a thoroughly modern and characterful watch that cannot be confused with anything other than a Moser. What we get is the familiar Streamliner case with its organically integrated bracelet and sterile dial. Don’t fret, though, because “sterile” does […] Visit Introducing: The H. Moser & Cie. Streamliner Concept Minute Repeater Tourbillon to read the full article.

Longines Introduces a New Titanium Version of the Pilot Majetek

Longines Introduces Jun 28, 2024

Longines Introduces a New Titanium Version of the Pilot Majetek

Last year’s Pilot Majetek was one of the strangest releases of the year. Longines has long been incredibly skilled at raiding their own archives – they are perhaps better at this than any other brand – so when they come up with a new vintage reissue, everyone takes notice. The Majetek felt like Longines flexing a little, going a century into the back catalog to show contemporary collectors a vision of the pilot’s watch from a much earlier time. It’s something that only Longines could, at least in a way that feels credible. The Majetek was a surprise hit, so Longines is doubling down this year with a new version of the watch, one that might feel a little more modern to some while still retaining all of the most important vintage cues. The Pilot Majetek Pioneer Edition is a limited edition version of the old-school pilot’s watch in titanium, with a muted matte black dial that matches the tone of the case nicely. Titanium, in theory, should make this case considerably more wearable. It’s 43mm and wears every bit of that measurement, so a significantly lighter case material ought to be a very different wearing experience. The key features of the watch remain intact. The coin-edge bezel still rotates a small arrow that can be used for rudimentary timing applications. While we think of this type of bezel as being mostly associated with dive watches, the intended functionality here was to time the duration of an entire flight. Longines was an early pioneer of th...

[VIDEO] Hands-On: the Raymond Weil Millesime Collection

Raymond Weil Jun 26, 2024

[VIDEO] Hands-On: the Raymond Weil Millesime Collection

Sometimes the little moments inform our collecting more than the big ones. A big moment might be the first time Dad trusted you to wear his watch. While formative, there’d be a lot more two-tone bracelets on Instagram if those moments drove purchasing decisions. My “big moment” came on my seventh birthday. After weeks of begging for a digital watch, I opened a package to be greeted by black resin and the coolest digital screen I’d ever laid eyes on. The subsequent victory lap through the kitchen resulted in a trip to urgent care. Though I still have the scar to remember the watch that unleashed the horological nerd within me, my watchbox is currently void of a single digital watch. On the contrary, little moments are constantly influencing how I think about and consume watches. These are often as simple as offhand remarks I hear at a meetup or a comment I read on Reddit. One of these little moments came while I was listening to Rico’s Watches Podcast a couple years ago. A RedBar chapter head was the week’s guest, and he made some brief, unflattering remarks about Raymond Weil. Sharing a story of buyer’s remorse, he cited a lack of demand on the secondary market and a design language that was an amalgamation of other brands rather than something original. These quick quips stuck with me. As a newer collector, I’d already discerned that anything with “mall watch” vibes might not receive the nod of approval from my enthusiast peers. And, having personally ...

[VIDEO] Our Favorite EDC Gear

Recently, we got the Worn & Wound team in front of the camera to talk about their favorite piece of EDC gear. The responses run the gamut, as you’d expect. From notebooks and pens, to flashlights and water bottles, the things we carry with us day to day help us get through work, life, and everything else. Unsurprisingly, more than one member of the team cited a simple notebook and pen combination as core to their everyday carry – there’s still no better way to track your ideas, and you always get to be the hero when someone inevitably asks “Anyone have a pen?” But there are some unexpected choices as well, including a water bottle favored by the two members of the Worn & Wound crew, a particularly durable wallet, and a classic pair of sunglasses. What’s your favorite piece of EDC gear? Let us know in the comments what you can’t leave home without. The post [VIDEO] Our Favorite EDC Gear appeared first on Worn & Wound.

Parmigiani Debuts the Tonda PF Automatic 36 mm Sunlit Ivory SHH Edition

Parmigiani Fleurier has just launched Jun 19, 2024

Parmigiani Debuts the Tonda PF Automatic 36 mm Sunlit Ivory SHH Edition

Parmigiani Fleurier has just launched the Tonda PF Automatic 36mm ‘Sunlit Ivory’ SHH Edition, a limited edition for Singapore retailer Sincere Fine Watches. More compact than the rest of the collection that ranges from 40 mm to 42 mm, its svelte dimensions are an answer to collectors’ calls for smaller watches, which is a positive development from both an ergonomic and aesthetic standpoint. Limited to 50 pieces, the watch will be available exclusively at Sincere Fine Watches and SHH boutiques across Southeast Asia. Initial thoughts Let’s get this out of the way: this is an integrated-bracelet luxury sport watch. But the Tonda PF, and this SHH edition specifically, is a thoughtfully conceived watch that deserves a second look despite the numerous offerings in this segment. Its appeal primarily comes down to the size and execution, which differentiates this from its peers. The sizing, in particular, is just about perfect. While 36 mm may sound small, the visual size is enlarged by the large dial opening, narrow bezel, and the integrated bracelet, giving it presence without bulk. Furthermore, the 8.6 mm case is thin enough to slip under a shirt cuff, but substantial enough to not feel dainty. There are also a number of well-considered details, such as the guilloché dial, platinum bezel, and no-date format, which plant the Tonda PF Sunlit Ivory firmly on the dressy end of the luxury sport watch spectrum. But the Tonda PF is still sporty – featuring a 4 Hz movement, ...

The Latest Panerai Submersible Has Lighting On Demand

Panerai Submersible Has Lighting Jun 18, 2024

The Latest Panerai Submersible Has Lighting On Demand

Officine Panerai was the brand that launched the “large watch” craze that began in the early 1990s, long before Sylvester Stallone got involved and before anyone else started making oversized watches. Prior to them, 38mm was considered jumbo, and then suddenly, 44mm was the new normal and everyone else was playing catch-up. Since then, watch sizes have come down. However, Panerai is still doing their thing, and they may have outdone themselves with their latest offering, the Submersible Elux LAB-ID, the world’s first fully mechanical watch with electrical luminescence. Yes, you read that correctly and no, there are no batteries. This is not your father’s push-button background illumination. This technology took 8 years to develop, and several patents are pending. The watch houses 6 barrels, 4 of which power the lighting system through microgenerators that convert mechanical energy into electricity, and 2 that are dedicated to time indication. The P.9010/EL caliber is 31mm in diameter and 10.80mm thick, has 55 jewels and a power-reserve of 3 days (roughly 72hrs), plus 30 minutes of on demand lighting. Not to be bested by the inner workings, the 49mm case is made of Panerai’s proprietary Ti-Ceramitech, crafted from ceramized titanium. It took 7 years of research and development and they have filed a patent for their titanium ceramization process through Plasma Electrolytic Oxidation to achieve a very distinctive blue hue. This process transforms the titanium alloy ...

Five Speedy Alternatives To The Current Omega Speedmaster Professional

Omega Speedmaster Professional It has Jun 18, 2024

Five Speedy Alternatives To The Current Omega Speedmaster Professional

It has not escaped your attention that the retail price for a new Omega Speedmaster Professional has recently increased. Omega drastically changed many things, not only under the hood (caliber 3861) but also with different exterior parts than before. A new case, dial, hands, and bracelet were been designed for the Moonwatch, making it aesthetically […] Visit Five Speedy Alternatives To The Current Omega Speedmaster Professional to read the full article.

Introducing – Quiet Club Stays Quiet No More as it Debuts the QC01 Fading Hours

Introducing – Quiet Club Stays Quiet No More as it Debuts the QC01 Fading Hours

Imagine yourself being completely immersed in something of the utmost importance. Every single fibre is zoned in on the task at hand, whatever that may be. The outside world has ceased to exist for you in that moment of complete concentration. And then…. an alarm goes off, rudely breaking your concentration and bursting your zen-bubble. […]

Sunday Morning Showdown: Tudor Black Bay 58 In Blue Vs. Seiko Prospex Marinemaster SJE119

Tudor Black Bay 58 Jun 16, 2024

Sunday Morning Showdown: Tudor Black Bay 58 In Blue Vs. Seiko Prospex Marinemaster SJE119

Welcome to a new Sunday Morning Showdown. Whereas last week’s contestants were much higher upmarket, this week, we’re putting two more common, mid-tier divers up against each other. The Tudor Black Bay 58 in blue was introduced about four years ago. Ever since then, it has been a very popular vintage-inspired dive watch. But how […] Visit Sunday Morning Showdown: Tudor Black Bay 58 In Blue Vs. Seiko Prospex Marinemaster SJE119 to read the full article.

Christopher Ward Mixes Blue and Bronze in their Latest C60 Pro 300

Christopher Ward Mixes Blue Jun 13, 2024

Christopher Ward Mixes Blue and Bronze in their Latest C60 Pro 300

Christopher Ward is introducing a new variant in their popular Trident Bronze collection - this time with a deep blue ombré dial. The C60 Pro 300 Bronze Blue Ombré builds on the long evolution of the Trident collection, and serves as an excellent reminder both of Christopher Ward’s mastery over bronze, and comes just in time for the height of summer. The new C60 Pro 300 Bronze Blue Ombré reinvents last year’s C60 Pro 300 Bronze, replacing that model’s brown ombré dial and bezel with a mesmerizing deep blue, while otherwise retaining all the signature details that have helped set Christopher Ward apart from the pack. We’ve been talking a lot about what makes for a good summer watch recently, and there is no denying that this latest release from Christopher Ward throws a mighty wrench in that conversation, offering a tempting and handsome new entry into this year’s summer watch race. Christopher Ward has long been known for their dive watches, and - over the years - bronze has increasingly become a core material for the British brand. The C60 Pro 300 combines the two in a 42mm light-catcher case, here produced in CuSn6 bronze, a super-strong, copper-heavy bronze alloy that is well known for its deep color and ability to take a patina. If you love a deep patina with plenty of greens and an intense color, CuSn6 is the way to go. Bronze has long been a core material over at Christopher Ward, and this watch is an excellent reminder as to why. The Blue Ombr...

Hands-on – Going Full Watchmaker with the DIY Watch Club Bluing & Luming Kits

Tudor Black Bay 79220N It’s Jun 12, 2024

Hands-on – Going Full Watchmaker with the DIY Watch Club Bluing & Luming Kits

To many, watches are all about creating memories and lasting experiences. I still vividly remember where, when and how I bought one of my most precious watches, the Tudor Black Bay 79220N. It’s that connection that keeps me from ever selling it. But what if you wanted something more than just a ready-made product? What […]

Fratelli Stories: Shanka’s Omega Speedmaster Was A Fascination Decades In The Making

Omega Speedmaster Was Jun 11, 2024

Fratelli Stories: Shanka’s Omega Speedmaster Was A Fascination Decades In The Making

In this edition of Fratelli Stories, I sit down with Fratello reader Shanka. While growing up in Sri Lanka and Australia, he gravitated towards watches made for adventure, and none more so than the Omega Speedmaster. Shanka has been a Fratello reader for many years. Since he and I both live in Australia, I had […] Visit Fratelli Stories: Shanka’s Omega Speedmaster Was A Fascination Decades In The Making to read the full article.

Everything you need to know about METAS

Everything you need to know about METAS

As far as chronometer certifications go, there’s no standard that is more misunderstood than the one set by METAS. We explain what it entails.The post Everything you need to know about METAS appeared first on Time+Tide Watches.

Nivada Grenchen Jun 9, 2024

A Week in Watches Ep. 82: The Death of the Circular Watch Case (Well, Not Really)

In episode 82 of A Week in Watches, things turn to the unconventional. Well, unconventionally shaped, that is. Yes, this week features three new watches, each featuring sculptural cases that break the mold. First, we have Anoma making its debut. Then we have Holthinrichs, who have launched a new entry-level line. Lastly, Credor celebrates its 50th anniversary by bringing back a little-known watch by a well-known designer, Gerald Genta. This week’s episode is brought to by the Windup Watch Shop. New in the shop are everyday carry items by Gerber, including knives, multi-tools, and camping utensils. Check those out and their ever-growing catalog of new and interesting watches from brands like Fortis, Louis Erard, Nivada Grenchen, and more. Windup Watch Shop The post A Week in Watches Ep. 82: The Death of the Circular Watch Case (Well, Not Really) appeared first on Worn & Wound.

HODINKEE Radio: New Watches From Audemars Piguet And More; A Visit To The Patek Philippe Museum

Audemars Piguet Jun 6, 2024

HODINKEE Radio: New Watches From Audemars Piguet And More; A Visit To The Patek Philippe Museum

[Re]Master02 and the best of vintage Patek Philippe.

The Omega Speedmaster Professional Has Gone Two-Tone (Or, Bi-Color)

Omega Speedmaster Professional Has Gone Jun 5, 2024

The Omega Speedmaster Professional Has Gone Two-Tone (Or, Bi-Color)

Is two-tone back? Is it on its way back? Has it returned and then left again? I feel like for as long as I’ve been involved in watches as a hobby, people have been saying all of the above regarding multiple metal watches. I think the most common shared perspective is that two-tone watches (that’s usually, but not always, watches made with both steel and gold) were a staple in the 1980s, fell out of favor, and have been threatening a comeback pretty consistently for the better part of a decade. But I think maybe two-tone is as back as it’s ever going to be, meaning just about every signature (“iconic,” if you must) watch collection has a two-tone example. This week, we add the Speedmaster to the list, with two new references featuring Moonshine (yellow) and Sedna (red) gold. The new two-tone (or “Bi-Color” in Omega terms) Speedys are from the Professional line, meaning these are Moonwatches at their core, even though they have just a bit of bling. That means a manually wound 3861 caliber with METAS certification, and the classic 42mm Speedmaster case. These references see gold applied to the bezel, crown, pushers, center links of the bracelet, and throughout each dial. The Moonshine Gold reference has a silver dial with gold tone subdials, while the Sedna Gold version has a dial coated in Sedna PVD with black subdials. Of course the most immediate question at hand is which one do you prefer, aesthetically? For me, it’s the Sedna Gold reference every day of...

Living Beyond Your Means as a Collector: How to Avoid Getting Hurt

Living Beyond Your Means as a Collector: How to Avoid Getting Hurt

When collectors gather anywhere and talk about their collections, recent purchases, and executed or potential sales, there’s a term that comes up more often than not: “getting hurt.” Here GaryG provides a masterclass in how not to get hurt in the world of watch collecting.

First Look – Holthinrichs Launches the Signature Series, its new Entry-Level Model

Holthinrichs Launches May 31, 2024

First Look – Holthinrichs Launches the Signature Series, its new Entry-Level Model

One of the now well-established independent watchmakers of the Dutch scene, Holthinrichs has been from the earliest stages of its development focused on a rather unique feature; 3D-printed cases made in all sorts of materials (including steel, titanium, bronze or gold). Of course, there’s more to the brand than just that, including a strong design […]

Introducing – The Return of the Gerald Genta-Designed Credor Locomotive

Audemars Piguet 1972 Royal Oak Patek May 30, 2024

Introducing – The Return of the Gerald Genta-Designed Credor Locomotive

Gerald Genta is surely mostly known for his work with Audemars Piguet (1972, Royal Oak), Patek Philippe (Nautilus, 1976) or his own bold and original creations. There is, however, much more to the man than just these two icons of the luxury sports watch category (think Universal Geneve Polerouter, Omega Constellation or Rolex King Midas). […]

Fratello Talks: The Quest For Relevance In A Hype-Hungry Watch Industry

Fratello Talks: The Quest For Relevance In A Hype-Hungry Watch Industry

Welcome to the latest episode of Fratello Talks. This week, Nacho is joined by RJ and Lex to discuss their thoughts on a hype-hungry watch industry. Lately, more than ever before, it seems that big brands within the watch industry are doing their best to remain relevant by chasing hype. We saw the natural hype […] Visit Fratello Talks: The Quest For Relevance In A Hype-Hungry Watch Industry to read the full article.