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Results for The Quartz Astron Launch

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The Quartz Astron Launch Seiko

Christmas Day 1969: Seiko launches the world\'s first quartz wristwatch and detonates the Swiss watch industry.
Rolex Reveals Daytona for Winner of 24 Hours of Daytona SJX Watches
Rolex Reveals Daytona Jan 23, 2026

Rolex Reveals Daytona for Winner of 24 Hours of Daytona

Many collectors wait months, or even years, to get ‘the call’ to come pick up their Rolex Daytona. But in Daytona Beach, Florida on Sunday, one lucky individual will take delivery after waiting just 24 hours. Of course, there’s a catch: they must win one of the most grueling endurance races in all of motor sport: The Rolex 24 at Daytona. In other words, it’s not exactly a day at the beach. A day before the green flag is set to fly, Rolex has taken the wraps off this year’s trophy. Curiously, it’s not a ‘Le Mans’ edition, which features a cleverly constructed 24-hour elapsed time sub-dial, but rather a standard two-tone Cosmograph Daytona ref. 126503 with a one-of-a-kind engraving on the case back - a configuration that’s been awarded to the race champion going back to at least 2017. The ‘Daytona’ Daytona Rolex has been associated with a 4.2-mile stretch of hard-packed sand on the Atlantic ocean for nearly a century. The unique conditions of Daytona Beach made it the home of speed in the early 20th century, where several land speed records were broken. The brand’s first testimonee from the world of motor sport, Sir Malcom Campbell, was arguably the king of Daytona Beach, setting a record of 438 kmh in 1933 while wearing a Rolex Oyster. Rolex’s first motor sport testimonee Sir Malcolm Campbell on Daytona Beach in 1935. Image © Bettmann/CORBIS Rolex deepened its association with Daytona in 1963 by naming its chronograph collection after the famous...

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Fears Unveils their Limited Edition Release for British Watchmakers’ Day Worn & Wound
Fears Jan 23, 2026

Fears Unveils their Limited Edition Release for British Watchmakers’ Day

For the third year in a row, Fears will introduce a limited edition watch to be sold exclusively at British Watchmakers’ Day, which this year occurs on March 7. It continues a theme established in 2024 of using 925 Sterling Silver for the case material, a flourish that feels special and, somehow, quintessentially British. This year’s limited edition piece, the Brunswick 40 1846 Edition, debuts a new case design as well as a special lacquer dial made just for this year’s LE. It’s also an anniversary piece, as this year marks the 180th anniversary of brand founder Edwin Fear opening his first watchmaking workshop in Bristol in 1846.  This Brunswick 40 case is polished on all sides, taking full advantage of the natural lustre of 925 sterling silver. It’s also engraved with the initials of Nicholas Bowman-Scargill, the brand’s managing director, which is a nod to a tradition started with the first silver pocket watch made by Edwin Fear. Additionally, like previous British Watchmakers’ Day editions in silver, the crown is set with a single diamond to note that the case is constructed from a precious metal.  Diving into the specs, it’s worth noting that the case of this Brunswick 40 is very slightly thinner than the standard issue version. Per the spec sheet, this LE measures in at 11.1mm tall, while the typical Brunswick 40 is 11.9mm in height. That difference, you won’t be surprised to learn, likely comes down to the use of a manually wound movement in this...

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Fratello’s Top 5 Video Game Watches - Featuring Hamilton, Seiko, TAG Heuer, And More Fratello
TAG Heuer Jan 23, 2026

Fratello’s Top 5 Video Game Watches - Featuring Hamilton, Seiko, TAG Heuer, And More

Another Friday, another list! This week, we look at some of the most memorable watches created in collaboration with video game franchises. As most of you will know, gaming has grown into a massively successful global industry. As a result, there is a massive audience for watches connected to the many video games out there. […] Visit Fratello’s Top 5 Video Game Watches - Featuring Hamilton, Seiko, TAG Heuer, And More to read the full article.

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Interview – Karishma Karer and Punit Mehta, Co-Founders of India Watch Weekend, One of India’s Fastest-Growing Watch Events Monochrome
Jan 23, 2026

Interview – Karishma Karer and Punit Mehta, Co-Founders of India Watch Weekend, One of India’s Fastest-Growing Watch Events

India Watch Weekend returned to Mumbai, India’s financial capital, this year for its second edition. Co-founded by Karishma Karer and Punit Mehta, the event was conceived as a space where watches could be experienced and discussed in an Indian context. Their backgrounds across watch media, brand relations, and collector communities shape the weekend’s focus on […]

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Industry News – Richemont Sells Baume & Mercier to Italian Jeweler Damiani Monochrome
Vacheron Constantin Jan 23, 2026

Industry News – Richemont Sells Baume & Mercier to Italian Jeweler Damiani

Swiss-based conglomerate Richemont, owner of multiple jewellery and watch brands such as Cartier, IWC, Piaget, A. Lange & Söhne or Vacheron Constantin, to name a few, has agreed to sell Swiss watch brand Baume & Mercier, which it acquired in 1988, to the Italian, family-run Damiani Group, concluding a strategic review of the long-time Richemont […]

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Blancpain’s Chinese Calendar Meets “Salmon” Grand Feu Enamel SJX Watches
Blancpain s Chinese Calendar Meets Jan 23, 2026

Blancpain’s Chinese Calendar Meets “Salmon” Grand Feu Enamel

Now an annual affair, Blancpain has just released the Villeret Calendrier Chinois Traditionnel 2026 for the year of the fire horse arriving on February 17, 2026. Though it’s based on a longstanding model, the 2026 edition is dressed in striking new livery. A 50-piece limited edition in platinum with a salmon-coloured grand feu enamel dial, the Calendrier Chinois marks the Year of the Fire Horse in a way that few brands can: with a fully-mechanical Chinese calendar complication. Initial thoughts Building a traditional Chinese calendar complication on wristwatch scale was a real first back in 2012 when Blancpain first unveiled the Calendrier Chinois Traditionnel. While many brands introduce yearly limited editions to honour each year’s symbol of the Chinese zodiac, Blancpain’s annual edition is elevated by a thematic sincerity that comes along with the dedicated complication. This specific edition aside, the Blancpain Chinese calendar is notable and interesting for being one of the few such calendars on the market. It’s a technical achievement and is further upgraded with Blancpain’s patented under-lug correctors for the calendar. The defining colour of the 2026 Chinese calendar comes from its warm, salmon-tone dial. Executed in milky grand feu enamel, the dial is as glossy as ever, and features twin Blancpain ‘secret signatures’ on the lower half of the dial. The often underrated Villeret collection is one of the subtler gems in modern high horology, and it is...

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Richemont Unloads Baume & Mercier SJX Watches
Baume & Mercier Jan 22, 2026

Richemont Unloads Baume & Mercier

Today Richemont confirmed the rumoured sale of its entry-level Baume et Mercier brand to the Damiani Group, a key distributor of the brand in Italy through its retail chain Rocca. While Baume et Mercier is understood to not be profitable, the acquisition should give Baume et Mercier the home-field advantage, as Italy is one of the most important markets for the brand today. According to the Baume et Mercier website, 325 stores in Italy carry the brand, compared to just 150 in France, 130 in the United States, and only 66 in Mainland China. A leaner Baume et Mercier focused on the Italian market, in the same vein as Eberhard & Co., is likely in the long-term, but in the meantime it must be untangled from Richemont. The deal is expected to close this summer, after which Richemont will provide “operational services” for the brand for at least 12 months. It is unclear whether the brand’s “Baumatic” movements with 5-day power reserves will survive the transition, as there are made by ValFleurier - Richemont’s counterpart to ETA. For more information, visit Richemont.com.  

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First Look – Czapek Faubourg de Cracovie Crossroads Victory Green Chronograph Monochrome
Czapek Faubourg de Cracovie Crossroads Jan 22, 2026

First Look – Czapek Faubourg de Cracovie Crossroads Victory Green Chronograph

Since its rebirth in 2015, Czapek & Cie has produced a focused but diverse family of collections: the elegant Quai des Bergues, the sporty-chic Antarctique, the recent Promenade, the exceptional Place Vendôme, and the refined Faubourg de Cracovie chronograph series. Introduced in 2018, the Faubourg de Cracovie was Czapek’s first chronograph, powered by the calibre […]

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Introducing – L’Epée 1839 Reimagines its La Regatta Clock with Enamel Monochrome
Louis Vuitton Jan 22, 2026

Introducing – L’Epée 1839 Reimagines its La Regatta Clock with Enamel

For over 180 years, L’Epée 1839 has been one of the greatest specialists in high-end mechanical clocks, from traditional carriage timepieces to captivating, bold creations like the 1520-component Albatross and other time-telling objects developed in cooperation with MB&F;, cars and aeroplanes for Tiffany & Co., or an Imperial Hot Air Balloon for Louis Vuitton, to […]

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Grand Seiko Brings Shibuya to Singapore SJX Watches
Grand Seiko Brings Shibuya Jan 22, 2026

Grand Seiko Brings Shibuya to Singapore

Grand Seiko’s flagship boutique in Singapore is host to Tokyo Time, an event designed to bring the vibrancy of Tokyo into the heart of Singapore. Thematically, the event focuses on the people of the world’s largest city experiencing the flow of time. As explained by Ida Idris-Low, Managing Director of Grand Seiko APAC, “Tokyo is defined by a beautiful intricacy – eight distinct districts moving in tandem, each with its own culture and cadence”. Ref. SLGH0055 White Birch in Kagurazaka. Image – Seiko Watch Corp / Gregory Harris In order to capture this, the brand enlisted New Zealand-based photographer Gregory Harris to shoot each watch in situ. The pop-up seeks to connect eight Grand Seiko watches to eight parts of Tokyo. For example, Mr Harris shot the Tentagraph ref. SLGC001 in Toyosu, a man-made island home to the world’s largest wholesale fish market. The Icefall ref. SBGH347 was paired with Roppongi, known for its museums by day and clubs by night. Ginza’s champion is the Evolution 9 U.F.A. Ice Forest ref. SLGB003 – Grand Seiko’s most significant launch of last year. Ref. SBGW301 in Daikanyama. Image – Seiko Watch Corp / Gregory Harris Hosted by Grand Seiko, Tokyo Time takes place from January 16-29 at the brand’s Marina Bay Sands boutique. The exhibition is free and open to the public without registration. For more information visit the dedicated page on Grand-Seiko.com.  

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Swatch Expands their Art Watch Lineup with a New Guggenheim Collaboration Worn & Wound
Omega MoonSwatch line they’ve managed Jan 21, 2026

Swatch Expands their Art Watch Lineup with a New Guggenheim Collaboration

Few watch brands enjoy the instant brand recognition of Swatch, especially non-luxury brands. Sure, Swatch has its haters-though I’ve always found said haters unimaginative and lacking in whimsy-but the fact that their social cache and cultural relevance has stayed steady for decades is impressive. A self-proclaimed horology superfan could argue that there is nothing mechanically impressive about the brand’s offerings, but that misses the point of Swatch entirely; after all, fashion is not a dirty word.  All of this sounds like vindictive talk from a Swatch sympathizer, but really, it comes from a place of genuine admiration for the brand’s ability to stick to their guns, both aesthetically and from a business standpoint. Even with recent splashy collab offerings like the Omega MoonSwatch line, they’ve managed to stay affordable, accessible, and above all, collectable.  Swatch is no stranger to collaborations with museums and artists, but even so, the new Guggenheim Collection promises some snazzy new wrist candy for fine art enthusiasts. Inspired by the works of Edgar Degas, Paul Klee, Claude Monet, and Jackson Pollock, and created in tandem with the Guggenheim New York and the Peggy Guggenheim Collection in Venice, the line is just the latest entry in Swatch’s long-standing relationship with the fine art world. Four watches are available from the collection: two feature 34mm biosourced material cases, while the other two measure in at 41mm. Biosourced mat...

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