Naoya Hida & Co. Has Announced their 2025 Releases
Seeing a watch made by Naoya Hida & Co. in person for the first time was one of those moments when you truly realize that you have to experience a watch in the metal before casting judgement. At the time, the brand was only in its second full year, and most of the people commenting on the watches in online forums, Instagram, etc. were reacting to what they perceived as an exorbitant price tag. These specific watches, after all, used a (highly) modified Valjoux 7750 as the base movement – not exactly high horology. But when you handle one of these watches, wear it, and, importantly, turn the crown, you realize you’re dealing with an object that’s largely handmade, a fully fleshed out complete thought with a singular perspective. That’s a pretty rare thing, as are the hand carved dials that have become an aesthetic signature of the brand, and truly require magnification to fully grapple with. Naoya Hida & Co. has just unveiled their new slate of watches for 2025, and I imagine we’re heading for some of the same conversations we’ve heard before, but there’s a new watch in this crop of releases that should quiet at least some of the naysayers. The marquee release in this year’s lineup is the NH Type 6A, Naoya Hida’s most complicated watch to date and their first perpetual calendar. The 6A is made in the same vintage inspired style as all of Naoya Hida’s other watches, evoking classic pieces by Patek Philippe and others (but mostly Patek, let’s be honest...
Fratello
