Looking Back on a Decade of Windup Watch Fair
Ten years ago, in a cab stuck in traffic somewhere in Manhattan, the decision was made to put together a watch fair for like-minded brands and watch collectors. Not a stuffy event, but rather one where all are welcome. An event where small, young brands can be in the same room as long-established brands on an equal footing. An event that is free and open to the public. An event called Windup Watch Fair. The first Windup Watch Fair Windup is for the children Windup OGs – Christopher Ward and Oris It was a weekend to remember With the confidence that only comes from not knowing precisely what you are getting yourself into, we moved ahead with renting a space, rallying brands, hiring production vendors, and more. On October 23rd, 2015, we opened the doors to a pleasant surprise: there was a line down the block. In the years since, we’ve expanded and refined the Windup Watch Fair many times over. First, we added San Francisco, then Chicago, and most recently, Dallas. Each show grew a little in size, but also in stature. Windup went from a simple fair to a cultural rallying point for watch enthusiasts. It became a format that has been replicated around the world. In 2024, we expanded Windup Watch Fair NYC to an international scale, attracting over 150 brands and seeing over 10,000 attendees. And now, we’re excited to host Windup NYC once again, honoring 10 years of hard work, enthusiasm, and great watches. But, more importantly, it marks 10 years of bringing e...
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