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Le Sentier

Vallée de Joux village; home of Jaeger-LeCoultre since 1833 and Blancpain since 1992 revival.

Year in Review: the Changing Shape of Watch Media, and the Center of Watch Culture Worn & Wound
Ming ly true it really Dec 26, 2025

Year in Review: the Changing Shape of Watch Media, and the Center of Watch Culture

It’s the end of the year, which means it’s the one time on the calendar when you the reader will be able to stand a little naval gazing about the state of watch media. Look, it’s my job to reflect on this stuff constantly, but I also know that in practical terms, it’s not really something most watch enthusiasts necessarily want to hear about. When it comes to our readership one thing is overwhelmingly true: it really is about the watches, and the data bears that out. But it’s also impossible to ignore the titanic shift in how all of this works.  Artificial intelligence has fundamentally changed how enthusiasts and collectors interact with watch “stuff” on the internet and social media. Even if you’re not actively using ChatGPT or other services to get your watch related questions answered, it’s happening in the background constantly in ways you may or may not realize. Your search results no longer bring you to websites like ours, but spit out summaries answering your queries that draw from our articles and those of our peers. And the reels and posts (but mostly reels – who’s making static posts these days besides me?) that you see on Instagram are fed to you by an AI fueled algorithm. Is it showing you what you actually want to see? Hard to say.  To that point, a brief aside: have you seen the new feature in Instagram that tells you what your algorithm is feeding you? It’s fascinating(?) but also probably a little useless. Mine says I’m interest...

Introducing - The Resounding Beauty of the Parmigiani Fleurier La Ravenale Minute Repeater Monochrome
Parmigiani Fleurier La Ravenale Minute Repeater Dec 5, 2025

Introducing - The Resounding Beauty of the Parmigiani Fleurier La Ravenale Minute Repeater

After years of restoring antique timepieces, the Sandoz Family Foundation encouraged Michel Parmigiani to create his own brand. With a Proustian reverence for the past, Michel Parmigiani’s restoration experience instilled in him a profound admiration for the art of traditional watchmaking and has been the cornerstone of his watchmaking adventure. In 1996, the doors of […]

In-Depth - The New Chopard L.U.C Qualité Fleurier 20th Anniversary Edition Monochrome
Chopard L.U.C Qualité Fleurier 20th Jun 27, 2025

In-Depth - The New Chopard L.U.C Qualité Fleurier 20th Anniversary Edition

In the world of fine watchmaking, certifications have always played a reassuring role for clients regarding the quality of their beloved watches. Of course, COSC, the standard for chronometric certification, which is primarily focused on the precision of the watch, is the first to come to mind. But many other initiatives have surfaced over the years. […]

Introducing - Hearing is Believing with the Unique Parmigiani Fleurier L’Armoriale Répétition Mystérieuse Monochrome
Parmigiani Fleurier L’Armoriale Répétition Mystérieu... Dec 2, 2024

Introducing - Hearing is Believing with the Unique Parmigiani Fleurier L’Armoriale Répétition Mystérieuse

Once upon a time, antique timepiece restorer and master watchmaker Michel Parmigiani was encouraged by the Sandoz family to create a manufacture. Known as Parmigiani Fleurier, the fully independent manufacture produced exquisite high-end watches, over thirty in-house movements and fascinating table clocks equipped with automata. With the arrival of CEO Guido Terreni in 2021, the […]

The Breathtaking Girard-Perregaux La Esmeralda ‘A Secret’ Eternity Edition Honey Worn & Wound
Girard-Perregaux La Esmeralda ‘A Secret’ Sep 2, 2024

The Breathtaking Girard-Perregaux La Esmeralda ‘A Secret’ Eternity Edition Honey

One of the things I will absolutely never tire of when it comes to attending watch shows like Watches & Wonders and Geneva Watch Days is the opportunity to handle watches that would be simply impossible to view at any other time. These events are important for networking purposes and to see and learn about new releases from mass market brands as early as possible so we can share them with our readers, but let’s be honest: even the “rare” watches from brands that are part of the big luxury groups are relatively easy to see if you’re in New York City and connected to the watch media or collector world. But there are some watches that when they’re brought out, you understand immediately that you’re probably getting your one, last look. That’s the impression I got at my Girard-Perregaux meeting when they showed me the La Esmeralda ‘A Secret’ Eternity Edition Honey.  I saw lots of cool stuff over three very busy and sweaty days taking meetings in the Beau Rivage and other hotels that lack American style air conditioning during Geneva Watch Days, but if you asked me to narrow things down and pick just one watch that is simply the most beautiful object I saw during my time there, the Esmerelda gets my vote. Beauty, as we know, is in the eye of the beholder, so I won’t speak in absolute terms here. It would be perfectly reasonable to prefer the Garrick S3 or the Armin Strom Dual Time Resonance, or virtually any number of other great watches. But the Esmerelda ...

First Look - The Serica 6190 Chronomètre M.S.L, the Updated Field Watch Monochrome
Serica 6190 Chronomètre M.S.L May 23, 2024

First Look - The Serica 6190 Chronomètre M.S.L, the Updated Field Watch

Despite being a relatively young brand (founded in 2019), Serica already carries a consistent collection of retro-inspired sports watches – field, dive and GMT. A project of Je?ro?me Burgert and Gabriel Vachette (both behind French magazine Les Rhabilleurs), all watches are designed to be used and abused with sturdiness, precision and style in mind. Today, […]

First Look - The New Generation of H. Moser & Cie. Streamliner Centre Seconds Matrix Green & Purple Haze Monochrome
H. Moser & Cie Streamliner Centre May 15, 2024

First Look - The New Generation of H. Moser & Cie. Streamliner Centre Seconds Matrix Green & Purple Haze

Moser’s Streamliner collection, a luxury sports watch with integrated bracelet, made a resounding entry in 2020 with a Flyback Chronograph. Unlike many luxury sports watches on the market, which vie for attention with their formulaic solutions, Moser’s design was fresh, verging on sensual thanks to its sleek, aerodynamic personality. A few months later, Moser unveiled […]

Inside the Patek Philippe Service Centre in Singapore SJX Watches
Patek Philippe Service Centre Jul 28, 2022

Inside the Patek Philippe Service Centre in Singapore

Patek Philippe is one of the most revered watch brands but an outlier amongst its peers in relying almost entirely on independent retailers to sell its watches. Of the hundreds of Patek Philippe points-of-sale around the world, the brand owns just three. But the converse is true for its after-sales service where the brand is almost entirely vertically integrated. Patek Philippe will soon own and operate ten service centres in key cities around the world, backed up with four of its own watchmaking institutes. The Geneva watchmaker does this to fulfil its pledge of being able to repair and maintain “all timepieces ever made by Patek Philippe since production began in 1839”. Consolidation and consistency In pursuit of a uniformly high standard of service across the world, Patek Philippe is in the process of consolidating its service network from a peak of 59 service centres worldwide, some of which were run by independent retailers, to just ten key locations. Amongst the regional centres are one each in Germany, France, and the United States, but most will be located in Asia – the brand’s biggest market – in China, Hong Kong, Japan, Taiwan, and Singapore. All of the ten will be run by Patek Philippe itself, or more specifically, its regional subsidiaries. The Singapore service centre, for instance, is run by Geneva Master Time (GMT), Patek Philippe’s subsidiary for Southeast Asia. GMT also has a smaller service centre in Bangkok, a necessity given that Thailand i...