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Results for Quartz Crisis

642 articles · 60 videos found · page 12 of 24

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Quartz Crisis

1969-1985 industry collapse triggered by the Seiko Astron. Cost Swiss watchmaking two-thirds of its workforce; rebounded via Swatch Group consolidation and Biver's Blancpain.

Breitling Aerospace B70 Orbiter | Commemorating A Historic Journey Two Broke Watch Snobs
Breitling Aerospace B70 Orbiter | Mar 23, 2024

Breitling Aerospace B70 Orbiter | Commemorating A Historic Journey

Unlike other well-storied brands, this watchmaker, dating back to 1884, isn’t shy about experimenting with new designs, materials, and even quartz movements, which have become rather taboo for many watch brands since the crisis in the 1970s and early 1980s. Breitling, however, has just released a new version of its Quartz Aerospace, with this one taking the name B70 Orbiter.

Pandemic Truths – Jean-Claude Biver SJX Watches
Apr 21, 2020

Pandemic Truths – Jean-Claude Biver

Who better than Jean-Claude Biver to reflect on the current crisis? He is an emblematic figure in watchmaking, with a career that’s spanned half a century, one that started in another, long-ago crisis caused by quartz watches. Always passionate and frank, Jean-Claude played a major role in the rise of mechanical watchmaking, contributing a large part to the boom of the 1990s. Working from his chalet in the ski town of Crans-Montana in Switzerland, Jean-Claude spoke to me over the phone. Here is our conversation. Jean-Claude’s selfie from his study This crisis sheds light on the weaknesses of our current economic systems. How has it impacted your business? Obviously it impacts us like everyone else, because no matter how good your sales team is, or how many stores you have, or how well situated they are – if there is nobody out there, it hurts your business. But we have developed a few ideas to keep business going. We are always trying to implement strategies to combat the situation. And all crisis create opportunities as well. When China was closed, we organised limousine services to bring one customer at a time to our boutiques that were open just for them. It created a sense of security, ease and comfort, so we actually managed to do some business, even during that time. This is going to be a long [crisis]. By the time it gets back to normal, we will have to be ready. Now is the time to bring in innovation again, in distribution and equally, in sales. How do you e...

First Look – The Two-Tone & Chocolate Girard-Perregaux Laureato Chronograph 42mm Monochrome
Girard-Perregaux Laureato Chronograph 42mm 9h ago

First Look – The Two-Tone & Chocolate Girard-Perregaux Laureato Chronograph 42mm

The Laureato is Girard-Perregaux’s answer to the integrated luxury sports watch. Born in 1975 as a chronometer-certified quartz sports watch, Girard-Perregaux revived the Laureato in 2016 as a limited edition to celebrate the brand’s 225th anniversary, and later as a collection in 2017. Produced three years after Gérald Genta’s landmark Royal Oak but a year […]

Hands On: Dominique Renaud Pulse 60 SJX Watches
Apr 27, 2026

Hands On: Dominique Renaud Pulse 60

Accomplished movement constructor Dominique Renaud makes a compelling return with the Pulse 60, a slow-beating timepiece featuring a 1 Hz oscillator. An important name in the post-quartz era, Mr Renaud has recently re-emerged alongside Julien Tixier under the Renaud Tixier brand. The Pulse 60 marks his first signed watch in nearly a decade — following the million-dollar DR01 Twelve First, which resulted in a single unique piece. Initial thoughts When speaking today of advancing the theory and practice of horology, the conversation usually centres around cutting-edge materials, novel tribology research or reimagined complications. The Dominique Renaud (DR) Pulse 60 contradicts this trend and instead goes back in time to put a new spin on an old idea.  The slow beating 1 Hz Pulse 60 bets on classic chronometry, when heavy balances paired to slow and steady running rates were the champions of precision. Going one step further, DR slowed the oscillator to 1 Hz — or just one oscillation per second. In the era of ever-higher frequencies, the counterintuitive choice seems at first like a deliberate act of self-sabotage.  But after analysing the novel movement in the Pulse 60, it’s my opinion that it should prove to be a reliable timekeeper, and more than just a proof of concept. After Antoine Martin’s ill-fated Slow Runner, DR has produced a fully functioning 1 Hz timepiece by employing a smaller balance and — crucially — raising the amplitude ceiling to over 360°....

First Look – The Piaget Polo 79 Returns in White Gold with a Blue Sodalite Dial Monochrome
Piaget Polo 79 Returns Apr 14, 2026

First Look – The Piaget Polo 79 Returns in White Gold with a Blue Sodalite Dial

Yves Piaget, fourth-generation member of the Piaget family, joined the company in the 1960s and cultivated the brand into a visible and global luxury player. Pushing the brand’s historical ultra-thin mechanical calibres 9P and 12P, and its ultra-slim quartz 7P movement into jewellery terrain, a new generation of fashionable jewellery watches with bright-coloured hardstone dials […]