Worn & Wound
Bravur Adds a New Cycling Inspired Watch to their Growing Collection
Pink is everywhere you look these days. Whether at the movies with Barbie and Mean Girls or on the pitch and track with Inter-Miami and Alpine, pink is undoubtedly experiencing a moment. If you need further proof of this, look no further than Pantone, which has named a shade of pink its ‘Color of the Year’ for not only 2024, but did so for 2023 as well. So it’s no small wonder that we’re seeing pink crop up in watches of all stripes recently. One brand that has made great use of pink over the last few years is Bravur, a Swedish micro-brand making excellent watches inspired by cycling. I finally got to see their collection in person at WindUp Watch Fair in San Francisco recently, and I can attest that they are one of those brands whose watches got stuck in the corners of your mind, persistently refusing to give up space. This latest release from the brand is the Grand Tour La Corsa Rosa IV, a chronograph inspired by the Giro D’Italia (think an Italian version of the Tour de France). Now, I am not the person to dive into the intricacies of international competitive cycling, but I can tell you that, similar to the Tour de France’s yellow jersey, each day’s leader in the Giro D’Italia wears a pink jersey, and that it was this jersey which inspired the black and pink chronograph’s colorway. As the Roman numeral in the name would indicate, this is the fourth release in the Grand Tour La Corsa Rosa line of watches. While the most obvious nod to the race are the ...
