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1,654 articles · 79 videos found · page 13 of 58

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Eric Giroud

Architect-trained Geneva designer behind MB&F\'s entire HM and LM series, plus Bovet, Manufacture Royale, Greubel Forsey commissions.
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MB&F HM12 The Guardian: The Robot Watch That Actually Transforms

MB&F's twelfth Horological Machine is a flying-tourbillon wristwatch that docks inside a 15 kg, nearly 400 mm tall transforming robot companion, and only 36 will ever exist
Mass gains! Hublot are peak 2020 as they release a mechanical desk clock FOUR TIMES the size of the Meca-10 model Time+Tide
Massena Lab MB&F; Oct 22, 2020

Mass gains! Hublot are peak 2020 as they release a mechanical desk clock FOUR TIMES the size of the Meca-10 model

In Scandinavia we have a traditional saying: all good things come in threes. And, boy, does this apply to clocks in 2020. First, the Hodinkee table clock that broke the internet and brutally maimed the comments section, then the futuristic T-Rex from Massena LAB, MB&F; and L’Epée. And here comes lucky number three – the … ContinuedThe post Mass gains! Hublot are peak 2020 as they release a mechanical desk clock FOUR TIMES the size of the Meca-10 model appeared first on Time+Tide Watches.

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On Scene: Geneva Watch Days 2020 SJX Watches
Girard-Perregaux MB&F; Maurice Lacroix Louis Aug 31, 2020

On Scene: Geneva Watch Days 2020

Twenty-twenty will remain as a most peculiar year for the world as well as for trade fairs. Having taken place August 26-29,Geneva Watch Days (GWD) might be the only physical show the watch industry will see this year, at least in Europe. How did it fare? Was it a success for the brands, media, and public? Here is an overview of the atmosphere. After the demise of Baselworld and the rescheduling of Watches & Wonders to Shanghai (will it really happen?), GWD was a ray of light in the dark times the watch community was experiencing. First mooted by Jean-Christophe Babin, chief executive of Bulgari, and a few other watch brands, GWD quickly grew as many brands hopped on the bandwagon, hoping to salvage what already looked like an annus horribilis. “Phygital” is the new normal More than 20 brands were showing during the four days of GWD, which was a series of exhibitions and events at venues across Geneva, rather than being concentrated in a large hall as the traditional fairs are. Most brands were part of GWD itself – Artya, Breitling, Bulgari, Bovet, De Bethune, Czapek, Ferdinand Berthoud, H.Moser & Cie., Gerald Genta, Girard-Perregaux, MB&F;, Maurice Lacroix, Louis Moinet, Ulysse Nardin, and Urwerk. But the official GWD exhibitors were accompanied by an array of independent brands more than happy to share a common audience. Carl F. Bucherer tagged along by presenting its novelties at the Bucherer store in Geneva, while Le Salon des Horlogers, a small, cosy store i...

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Hands-On: Chanel J12 The Inseparables “Only Watch” SJX Watches
Richard Mille MB&F; Nov 8, 2019

Hands-On: Chanel J12 The Inseparables “Only Watch”

To mark the 20th anniversary of the J12 this year, Chanel gave its signature timepiece a microscopic yet significant makeover, both inside and out, while preserving the distinct identity that has contributed to the watch’s two-decade success. For Only Watch 2019, the brand created J12 The Inseparables – the very first examples of the new-generation J12 to roll off the line, distinguished by a unique case and bracelet finish. And the pair also happen to be one of the most affordable lots in the auction. The brand has approached these unique iterations in the same manner it approached the revamp – with subtlety and restraint. The pair of watches are both rendered in smooth, matte ceramic, with a tone-on-tone dial. And both are equipped with a special black-coated execution of the new Caliber 12.1 produced by Kenissi, the movement maker that is part owned by Chanel. Matte finish The most apparent difference between the Only Watch pair and the standard version is the matte finish of the ceramic case and bracelet; the standard models have a glossy, polished finish. While the J12 is primarily a women’s watch, especially in this smallish size, the finish of the Only Watch editions come across as more masculine – and also more refined and discreet. And as it always has been, the case measures 38mm. It is made entirely in-house by the brand, thanks to its ownership of G&F; Chatelain, a reputed case and buckle manufacture, whose clients include Richard Mille, MB&F; and Bel...

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Max Maertens Dishes on His Creative Process in Designing the New MB&F; HM12 Worn & Wound
Vacheron Constantin Cartier Jun 10, 2026

Max Maertens Dishes on His Creative Process in Designing the New MB&F; HM12

I first met Max Maertens at Dubai Watch Week last year. The young designer already has a storied career under his belt, working on projects with brands like Chopard, Vacheron Constantin, Cartier, and MB&F;, where he started out as an intern. Here, something clicked. For several years, Maertens firmly fell in the “F” or “friends” category of the brand, collaborating with MB&F; and L’Epée on the T-Rex clock before being given free rein to create the TriPod and the Orb. But his legacy with MB&F; is only just getting started. Through these projects on several horological objects, the brand’s founder Max Busser saw something special and took him under his wing as his protégé and future successor. Today, we see Maertens’ first take on a more traditional MB&F; wristwatch – well…. sort of. Making its grand entrance is the HM12 Guardian, the next chapter in the brand’s horological machines. It started with a “simple” brief (though we all know, nothing MB&F; does is simple. “I was in Max’s office, and he said to me, ‘wouldn’t it be cool to create a watch that’s also a robot’s head?’ And somehow, immediately in that moment, a vision popped in my mind of how it should look,” recalls Maertens. “In the end, I would say this final concept of the HM12 is about 80% of what I had in my mind from that first idea.” Yes, the concept still originated from the mind of Busser himself, but the design of the new HM12 Guardian – a wristwatch with a “very...

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Chromatic and Dramatic: MB&F; Debuts Coloured Gems for the LM Perpetual SJX Watches
Jaeger-LeCoultre debuted May 22, 2026

Chromatic and Dramatic: MB&F; Debuts Coloured Gems for the LM Perpetual

Having launched the first Legacy Machine (LM) Perpetual with a gem-set bezel last year — to mark the 75th anniversary of the brand’s UAE-based retailer Ahmed Seddiqi — MB&F; returns with three new LM Perpetual Chromatic Editions set with coloured stones. Initial thoughts Last year’s Seddiqi edition featured a bezel set with baguette-cut diamonds. The choice of stone was appropriately dignified for the moment, but coloured stones seem to be something of a trend within a trend. Jaeger-LeCoultre debuted a trio of Reversos set with coloured gems only yesterday, and Patek Philippe has gone so far as to add its formerly off-catalogue seven-figure sapphire, ruby, and emerald-set Nautilus collection to its website for all to see. MB&F;’s move to embellish its highly technical watches in this way reflects the premiumisation of the broader industry, as collectors seek out the rarest and most exclusive ‘trophy’ variants of sought-after watches. This trio of LM Perpetuals is notable in another way — the black lacquer dials are unusual, similar to those used for the Longhorn and sporty EVO editions. Illustrating the brand’s continued independence — despite Chanel’s 25% stake — the dials are made by Hermès. Gems of many colours At launch, three colours of stones are available — red, blue, and purple — and each watch is limited to just eight pieces. The rubies are sourced from Mozambique, the purple sapphires are sourced from Madagascar, and the blue stones co...

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Fratello Favorites: The Best Watches Of 2025 - Daan’s Picks From MB&F;, Parmigiani Fleurier, Tissot, And More Fratello
Parmigiani Fleurier Tissot Dec 16, 2025

Fratello Favorites: The Best Watches Of 2025 - Daan’s Picks From MB&F;, Parmigiani Fleurier, Tissot, And More

Finally, it’s my turn to tell you about my picks for the best watches of 2025. Several of my colleagues have already published theirs. Some chose watches that I’d also scribbled down for my list. Luckily, though, there were many great releases this year, so I’m happy to report that I can still highlight five […] Visit Fratello Favorites: The Best Watches Of 2025 - Daan’s Picks From MB&F;, Parmigiani Fleurier, Tissot, And More to read the full article.

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MB&F; LM101 and M.A.D.1S Giveaway for 20th Anniversary SJX Watches
Casio n Ten pieces Sep 30, 2025

MB&F; LM101 and M.A.D.1S Giveaway for 20th Anniversary

It might seem like every brand is celebrating some sort of anniversary in 2025. Indeed, several of the year’s best releases have been tied to a major anniversary of some kind. Marking its own 20th anniversary, MB&F; has already released a several new models but has seen fit to do something else suitably outrageous, and is set to give away ten pieces each of the LM101 Longhorn 20th Anniversary (pictured above) and M.A.D.1S 20th Anniversary, new models developed especially for the occasion. Ten pieces of each watch will be given away following a raffle in October. Registered members of the Tribe, an MB&F; owners club, will be entered for a chance to win the LM101, while those who have previously put their name in for a M.A.D. Edition will have a chance to win the M.A.D.1S. The M.A.D.1S 20th Anniversary Initial thoughts The concept of deciding allocations of low-volume watches via a lottery system is one that gained acceptance during the heady days of the pandemic; MB&F; has been something of a pioneer in this regard. But ordinarily the raffle offers a chance to buy a watch, rather than a complimentary giveaway. In normal circumstances it would be difficult to rationalise a free giveaway like this, since to some extent the luxury industry is held up by the notion of exclusivity born of high prices. But MB&F; is not a typical luxury brand, and has approached the raffle in a sensible way. The limited production of both watches, just 10 pieces of each, will create a different kind...

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MB&F; Debuts the LM101 EVO Worn & Wound
Hublot who basically invented Sep 9, 2025

MB&F; Debuts the LM101 EVO

There’s a style of watch that I’ve grown particularly fond of over the last few years, and I sometimes find it hard to articulate why. The high end, exotic independent on a rubber strap calls to me like the Sirens. There’s something about the mix of high and low that appeals to me, I think, as it does with everything else I like, from Monty Python to the films of Bong Joon-ho. I also just find a good rubber strap to be one of the most comfortable ways to wear a watch, particularly (but not exclusively) in the warm weather months. And so I’ve nursed a years-long appreciation for Hublot (who basically invented this idea) and have a watch box disproportionately tilted to watches that give me the same feeling (a pair of Arcanauts, and a Bel Canto that lives on rubber year round spring to mind). It should not be surprising, then, that MB&F;’s EVO line has become a personal favorite. The EVO series of watches take Legacy Machine pieces (conceived as MB&F;’s collection inspired by classical watchmaking) and give them a sporty treatment, replacing leather straps with rubber, and adding water resistance and screw down crowns. It makes a ton of sense to create “everyday wear” versions of these watches (if you’re spending into the six figures on these pieces, I imagine you’d want to wear them more frequently, right?) and making them more casual and sporty in appearance is such a natural idea it’s almost hard to believe these haven’t existed from the beginning. N...

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MB&F; Turns to Yinka Ilori for the M.A.D.1S ‘Grow Your Dreams’ SJX Watches
H. Moser & Cie Elements Aug 27, 2025

MB&F; Turns to Yinka Ilori for the M.A.D.1S ‘Grow Your Dreams’

The accessibly priced, MB&F;-adjacent wristwatch returns as the M.A.D.1S ‘Grow Your Dreams’, a collaboration with Yinka Ilori, a British designer known for applying bright colors to furniture, architecture, and interiors. With three kaleidoscopic colourways – Sun, Nature, and Water – the new M.A.D.1S leans into the maximalist trends of the day, which suits the M.A.D.Editions sub-brand, and MB&F; in general, like a glove. Initial Thoughts I’m reminded of the H. Moser & Cie. Elements of Time we covered just last week. Like with those, the M.A.D.1S ‘Grow Your Dreams’ is a series of thematic, limited edition collaborations sold via online raffle. And of the flavours on offer here, my favourite is again the Water variant. Collaborations like this can often feel like a one-way street, but that doesn’t feel like the case here. It’s good to know Yinka Ilori was an active participant in the watch’s design, personally designing the stylised numerals on the hour cylinder. I’ll also point out Mr Ilori is the model in all of these wrist shots. As for my thoughts on his work, I own some tableware he designed a few years back – which sits in my cupboard, seldom used but often admired. “Water” The M.A.D.1 series in general are dubious as a value proposition; though they are very affordable for an MB&F;-ish watch, they are pricey for the segment. But that misses the point – few are cross shopping these with similarly priced offerings from Tudor or Longines, or ev...

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Hands On: MB&F; SP One SJX Watches
Bulgari May 20, 2025

Hands On: MB&F; SP One

With its fifth new model in as many months, MB&F; has been on quite the run to kick off its third decade. Fresh off the launch of the fun and affordable M.A.D.2, which followed closely on the heels of a collaboration with Bulgari and the introduction of the the Legacy Machine Longhorn editions, the brand has returned with the SP One, a contemporary take on the open-worked dress watch. Sleeker than the typical Horological Machine yet more avant garde than a Legacy Machine, the pebble-like SP One is the first model in a new “Special Projects” collection that packages the brand’s signature contemporary aesthetic in a smaller more wearable 38 mm footprint. The SP One joins the collection as a regular production model in either platinum or 18k rose gold. Initial thoughts Picking up the SP One for the first time, one is struck by the light and airy nature of the watch. On the wrist, the minimalist case almost disappears, making the the SP One something of a wrist-worn display case for the Y-shaped movement. This effect is accentuated with a brushed internal flange dubbed ‘the amphitheater’ that focuses attention on the spectacularly three-dimensional mechanical architecture. The smooth pebble-like case measures 38 mm and is just 12 mm thick, making it the most compact MB&F; watch to-date. The front and rear sapphire crystals are cambered to blend seamlessly with the case, giving the SP One the feel of a polished stone. Visually, the smoothness is emphasised by lugs that ...

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Introducing: Bvlgari And MB&F; Turn The Serpenti Into A Horological Machine Fratello
Bvlgari Feb 15, 2025

Introducing: Bvlgari And MB&F; Turn The Serpenti Into A Horological Machine

Of course, we can’t buy all the watches in the world, and not all watches are within our budgets. So, especially as someone who professionally writes about watches, I’ve learned to appreciate ones that are not in my financial scope or simply not my style. In some cases, that’s harder to do than in others. […] Visit Introducing: Bvlgari And MB&F; Turn The Serpenti Into A Horological Machine to read the full article.

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