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Watches & Wonders Announces 2027 Dates and New Exhibitors
Watches & Wonders, the world’s most important luxury watch fair, will return in 2027 from April 5-11 in its traditional venue of Palexpo, the cavernous exhibition complex beside Geneva’s airport. The event takes place over a week, with Monday to Thursday being invite-only days open to members of the trade, while Friday and the weekend are ticketed public days. All of the major luxury brands will return for the fair, including Rolex, Patek Philippe, Tudor, and Chanel, alongside a range of independent marques. But 2027 will also see new exhibitors, including Breitling, Gallet and Universal Genève, the trio that make up the House of Brands, the entity set up to contain the three brands led by Georges Kern. Notably, niche Italian jeweller Damiani will also exhibit at W&W; 2027, joining giants like Cartier, Bulgari, and Van Cleef & Arpels.