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Business News: Breitling's House Of Brands Joins Watches And Wonders For 2027 As Dates Unveiled
One of the largest watch group holdouts is heading to Watches and Wonders in 2027 as Breitling's House of Brands will join the world's premier luxury watch fair for the first time. Scheduled to take place April 5 to 11 in Geneva at Palexpo, with supplementary programs and exhibitions including the In The City events that debuted at the most recent edition, brands including Breitling, Gallet, Universal Genève and Italy's Damiani will exhibit alongside founding partners Rolex, Patek Philippe and Richemont brands, among others, according to a statement from the non-profit Watches and Wonders Foundation. The inclusion of the House of Brands group marks a significant addition for Watches and Wonders, underscoring its position as the most important annual gathering of Swiss and international luxury watchmakers, retailers, media, and the public each spring. The announcement follows news that Basel will return to the watch fair schedule with a new watch and jewelry show called Basilia that will follow during the same month, and leaves Swatch Group as the only major Swiss watchmaking conglomerate not participating in Watches and Wonders. "The arrival of these new names represents an important milestone in the evolution of Watches and Wonders Geneva, and reflects the desire of major watchmaking Maisons to unite around a shared vision," Watches and Wonders organizers said in a prepared statement. A record 65 brands participated in the event in 2026, including, for the first time...
