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Tank Cartier

Louis Cartier's 1917 rectangular design, inspired by the Renault FT tank.

A Must-See for Everyone! Horological Neophytes, All Industry Professionals (including Marketing/Communication/Admin), and Press, this talk by Stephen McDonnell is For You – Don’t Miss This! Quill & Pad
Nov 20, 2023

A Must-See for Everyone! Horological Neophytes, All Industry Professionals (including Marketing/Communication/Admin), and Press, this talk by Stephen McDonnell is For You – Don’t Miss This!

I estimate I’ve seen - and have personally moderated 10 Dubai Watch Week Horological Forums talks - around 80 of these ‘events’, and many  have been very, very, good: either. But at the 2023 fair I saw one that just blew me away (and I’m a jaded old industry veteran). Don't miss this!

How to Do a Limited Edition Tribute the Right Way: Oris and the Hank Aaron Limited Edition Worn & Wound
Oris Aug 7, 2023

How to Do a Limited Edition Tribute the Right Way: Oris and the Hank Aaron Limited Edition

When you see press release after press release hit your inbox, with nearly every news item celebrating an anniversary, or honoring somebody who may or may not have anything at all to do with watches, it’s easy to become cynical. Watch companies, after all, exist in part to make money, and highlighting an association with the past, or a synergy with a partner, is relatively low hanging fruit to get your name, and watch, out there in front of the public, potentially grabbing fresh eyeballs that might not be familiar a brand’s particular story. Some brands navigate these waters with all the tact of a late night infomercial, but others have a knack for doing it gracefully, and authentically, and that was made evident over the course of the multi day launch event around the new Oris Hank Aaron Limited Edition in Atlanta.  One of the first things to know about Oris is that VJ Geronimo, CEO of the Americas for the brand, is a massive baseball fan. I mean, he’s really into it. Find him on Instagram, and you’ll see that his profile picture has him in a Yankees cap, posed in what I assume is the home team’s dugout. Oris Day at Yankee Stadium (and other major league ballparks) is an annual event, and once you experience a game with Oris, it all just kind of makes sense. Baseball is an old fashioned, uniquely American tradition in the same way that watchmaking is loaded with history and predominantly Swiss. In a contemporary context, the things that bind them together are c...

In Praise of Anglage: Exceptional Hand-Finished Anglage is Difficult, Slow, and Expensive so the Big Brands have Given Up and Few Seem to Have Noticed (or Seem to Care): Thank God for the Indies! – Reprise Quill & Pad
Aug 6, 2023

In Praise of Anglage: Exceptional Hand-Finished Anglage is Difficult, Slow, and Expensive so the Big Brands have Given Up and Few Seem to Have Noticed (or Seem to Care): Thank God for the Indies! – Reprise

Big brands are now making beautiful, reliable, and relatively accurate “traditional” mechanical watches, but the handcrafted work many of us value is disappearing. Highly skilled watchmakers and artisans are rare and expensive: there just aren’t enough of them available to churn out the large quantity of nice watches now being sold. And why bother when nobody seems to have noticed?

Oris Celebrates the Life and Career of a Baseball Legend with the Hank Aaron Limited Edition Worn & Wound
Oris Celebrates Jul 28, 2023

Oris Celebrates the Life and Career of a Baseball Legend with the Hank Aaron Limited Edition

Back in the fall of 2020, Oris had a breakout hit with their Pointer Date Roberto Clemente Limited Edition. It was a watch that hit all of the right notes: a much loved complication that is deeply tied to the brand’s identity, an appealing but uncommon colorway, and, most importantly, it helped to tell the story of the late Roberto Clemente, who is as well known as a humanitarian as a he is a baseball player. Now, Oris is back with another baseball themed watch, this one honoring the legacy of Hank Aaron, the Hall of Famer who held MLB’s home run record for decades after his retirement, and still holds records for most career RBIs and total bases. This project, however, is really more about Hank Aaron’s humanitarian legacy, and as a collaboration with the Hank Aaron Chasing the Dream Foundation, it seeks to honor the important work that took place after his baseball career ended.  The Chasing the Dream Foundation was founded in 1994 as a non-profit whose mission is to award scholarship funds to young people with limited opportunities. According to Oris and the Foundation, they have provided assistance for over 800 kids to further their education, with many pursuing careers in education, the sciences, and the arts. Earlier this week, the Atlanta Braves began a celebration of Aaron’s life and legacy, with the release of the new Hank Aaron Limited Edition version of the Big Crown Pointer Date playing a central role.  The watch takes a familiar format and adds color ...

From bank robber to worm picker, the best watches for the weirdest jobs Time+Tide
Feb 19, 2023

From bank robber to worm picker, the best watches for the weirdest jobs

Before buying a watch it’s important to consider how it will fit into your life, as different watches may benefit some lifestyles over others. The contradictory trope of the “desk diver” is well known to describe a dive watch worn at an office job, but what if your job is less than conventional to say … ContinuedThe post From bank robber to worm picker, the best watches for the weirdest jobs appeared first on Time+Tide Watches.

Opinion: Let’s Talk About Celebrity Watch Ambassadors Worn & Wound
Feb 1, 2023

Opinion: Let’s Talk About Celebrity Watch Ambassadors

I’d like to start with a warning: what you’re about to read is going to be frivolous. This is not hard hitting watch journalism. It’s not a deeply felt opinion piece about a matter of great import to the watch world at large. And it’s not an in-depth review of a watch the community has its eye on. No, this little editorial is about something that’s been rattling around in my head for a while, and serves as an admission of sorts: I’m kind of fascinated by how watch brands use celebrity ambassadors.  Somehow, celebrity ambassadors have become the third rail of serious watch conversation. They aren’t taken seriously by hardcore watch enthusiasts, and bringing them up in a circle occupied by hobbyists will often garner an eye-roll. Hey, I get it. The deeper you are into any particular culture, the less impact advertising and the popular version of whatever it is you like has on you. In a previous life as an amateur Music Snob, I’d sneer at the suggestion that I’d enjoy anything that might be played on the radio. I’d begin to write bands off as past their prime when they gained enough traction to graduate from playing clubs to larger theaters. If 5,000 people want to see these guys at the same time, there’s no way they’re niche enough for me.  George Clooney would like to sell you a Speedmaster But over time, I’ve softened. I’ve even seen some of those bands I liked in college that were pretty obscure at the time go on to play arenas. Small arenas,...

Kid Cudi has a bar mitzvah to thank for his gold Rolex Day-Date President Time+Tide
Richard Mille there These are snapshots Oct 15, 2022

Kid Cudi has a bar mitzvah to thank for his gold Rolex Day-Date President

Celebrity watchspotting can be a bit trivial at times – a Royal Oak here, a Richard Mille there. These are snapshots of individuals who have made it and have the means and access to strap any watch to their wrist that they desire. Which is why it is that much more interesting to hear the … ContinuedThe post Kid Cudi has a bar mitzvah to thank for his gold Rolex Day-Date President appeared first on Time+Tide Watches.

In Praise of Anglage: Exceptional Hand-Finished Anglage Is Difficult, Slow, And Expensive So The Big Brands Have Given Up And Few Seem To Have Noticed (Or Seem To Care) – Thank God For The Indies! Quill & Pad
Aug 21, 2022

In Praise of Anglage: Exceptional Hand-Finished Anglage Is Difficult, Slow, And Expensive So The Big Brands Have Given Up And Few Seem To Have Noticed (Or Seem To Care) – Thank God For The Indies!

Big brands are now making beautiful, reliable, and relatively accurate “traditional” mechanical watches, but the handcrafted work many of us value is disappearing. Highly skilled watchmakers and artisans are rare and expensive: there just aren’t enough of them available to churn out the large quantity of nice watches now being sold. And why bother when nobody seems to have noticed?

INTRODUCING: The TAG Heuer Connected Porsche Edition can talk to your car (assuming it’s a Porsche) Time+Tide
TAG Heuer Connected Porsche Edition can Aug 12, 2022

INTRODUCING: The TAG Heuer Connected Porsche Edition can talk to your car (assuming it’s a Porsche)

When car manufacturers and watch brands team up, the word ‘heritage’ gets thrown around a lot. It’s true that watchmaking and motorsport have gone hand in hand for decades and they have a lot of shared history to pull from, but it may also be that mechanical watches just can’t escape that rose-tinted prison of … ContinuedThe post INTRODUCING: The TAG Heuer Connected Porsche Edition can talk to your car (assuming it’s a Porsche) appeared first on Time+Tide Watches.