Seiko Still Makes a Cartier Tank Lookalike, and they Just Introduced Three New References
Back in May, I wrote about a Seiko release that got me thinking about the brand’s current perception among watch enthusiasts. Those Seiko 5 sports watches were a clear throwback, I think, to a time period when Seiko was the brand of distinction and choice for fans of affordable watches. Those days are gone. We still love Seiko, of course, but there’s just a lot more competition, and everyone’s game has been stepped up a bit. It’s worth remembering, too, that the Seiko of a decade ago wasn’t just the enthusiast’s choice for divers. Seiko has always made a huge variety of watches in all different styles, and another recent release from the brand is a good reminder of that, and a throwback release in its own way. Back in the day, being involved in watch forums meant that you’d see endless questions about what watches to buy as an alternative to any number of rare, expensive, or otherwise unattainable luxury watches. That way of thinking about watch collecting has really shifted in recent years with the growth of the microbrand scene and the wide acceptance of new, original designs. But a nicely made “dupe” still has a place, and Seiko is about as good as anyone at delivering. The new SWR103, SWR104, and SWR106 are simple rectangular dress watches running on a quartz movement that retail for a little over $300. They also look a whole lot like the Cartier Tank, down to some very specific details. Seiko has made a Tank dupe for as long as I’ve been intere...
Fratello
