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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

EVENT: An evening with Jaeger-LeCoultre’s Master Ultra Thin 2019 releases Time+Tide
Jaeger-LeCoultre s Master Ultra Thin Jun 20, 2019

EVENT: An evening with Jaeger-LeCoultre’s Master Ultra Thin 2019 releases

Wednesday night saw Time+Tide invite Jaeger-LeCoultre into our office, along with some of our most die-hard fans (you have to be a little die-hard to make it out on such a cold evening), for an evening of watch-related entertainment.  There is no doubt that the guests of honour were a brace of brand new Master … ContinuedThe post EVENT: An evening with Jaeger-LeCoultre’s Master Ultra Thin 2019 releases appeared first on Time+Tide Watches.

EVENT: Breguet’s 2019 collection lands in Melbourne Time+Tide
Breguet s 2019 collection lands Jun 19, 2019

EVENT: Breguet’s 2019 collection lands in Melbourne

Tuesday night in Melbourne was quite chilly, and rainy to boot. But that didn’t stop our watch-loving readers from assembling at Fitzroy’s Cutler & Co for something truly special. And that something was a selection of Breguet’s latest and greatest watches, unveiled in Australia for the first time.  And for all that Breguet is known … ContinuedThe post EVENT: Breguet’s 2019 collection lands in Melbourne appeared first on Time+Tide Watches.

Why Hublot’s pitch at cricket is a smart play Time+Tide
Hublot s pitch Jun 17, 2019

Why Hublot’s pitch at cricket is a smart play

The watch industry is nothing if not traditional - and this habitualness extends into the realm of brand partnerships. Formula 1, tennis, car brands, yachting, the Olympics and other top-tier aspirational sporting and cultural events. These are the happy hunting grounds for Swiss marketing executives hoping to leverage a new audience for their finely wrought, … ContinuedThe post Why Hublot’s pitch at cricket is a smart play appeared first on Time+Tide Watches.

Remember when that guy bought a broken Rolex-made Panerai at a car boot sale for £10? Time+Tide
Panerai Jun 12, 2019

Remember when that guy bought a broken Rolex-made Panerai at a car boot sale for £10?

Editor’s pick: Whenever I pop into an op shop (or thrift store for our American readers), I always make sure to have a look at the watches, JUST IN CASE. Because you never know, you might just have the level of luck of this guy who, in 2016, picked up a Panerai that turned out … ContinuedThe post Remember when that guy bought a broken Rolex-made Panerai at a car boot sale for £10? appeared first on Time+Tide Watches.

RECOMMENDED READING: Rolex drought shows no sign of easing Time+Tide
Rolex drought shows no sign Jun 11, 2019

RECOMMENDED READING: Rolex drought shows no sign of easing

In yet another example of water being wet, desirable Rolex models are not easy to get. And while the issues with Rolex stock should not be news to anyone reading this, this analysis from WatchPro’s managing editor Rob Corder is a somewhat more evidence-based analysis than the usual feverish hyperbole. Corder uses the tried and … ContinuedThe post RECOMMENDED READING: Rolex drought shows no sign of easing appeared first on Time+Tide Watches.

4 winter warmer watches for less than $6K Time+Tide
Jun 7, 2019

4 winter warmer watches for less than $6K

Editor’s note: Things certainly got cold fast in Melbourne, and we’re busy working out ways to stay warm. And that includes our wrists …  The northern parts of the world might be enjoying long, lazy afternoons of relaxation and summer fun, but down here in Australia things have taken a turn for the cooler. So, … ContinuedThe post 4 winter warmer watches for less than $6K appeared first on Time+Tide Watches.