Citizen and seconde/seconde/ Launch a Fun and Affordable Tsuyosa Limited Edition
For years now, Romaric Andre, better known as seconde/seconde/, has been collaborating with watch brands of all kinds on creative limited editions that effectively serve as visual puns. He’s applied his unique sense of humor and aesthetic to watches made by H. Moser, Spinnaker, Maen, and many more brands at every conceivable price point. We talked to him about his process and art here. This is all to say, watch enthusiasts have a pretty good understanding of seconde/seconde/ at this point. That’s a good thing, on one level, as it means his name (or his pseudonym, at least) is out there. But it also makes it harder to surprise, which was so much a part of the charm of those early collaborations. The latest from seconde/seconde/ is about as good a distillation of what he’s all about as I can think of, and represents a real opportunity for enthusiasts who have been waiting for something affordable and representative from the designer to latch onto. The new watch, a collaboration with Citizen, is a limited edition of that brand’s Tsuyosa integrated bracelet sports watch. This is a platform that has proven to be quite popular for Citizen in recent years, offering a way to get into the normally high priced world of integrated bracelet sports watches for a minimal initial investment. I wrote about my own experience with a Tsuyosa here, and stand by my thesis that it’s a great way to get a feel for this type of sports watch. The new limited edition features a sunray bl...