Introducing the Zenith G.F.J. Calibre 135 Double Signed with Naoya Hida & Co.
The emergence of Naoya Hida as a major player in the independent space has been one of the more exciting developments in watches over the last few years. Whether Hida’s watches are to your taste or not (or your budget) there’s no denying that the brand presents a crystal clear point of view and takes no shortcuts to execute on it. In an environment with, frankly, a lot of half baked ideas, there’s something satisfying about a brand that knows exactly what it is. So it’s incredibly interesting that right on the heels of their recent 2026 launches, the brand has announced a new collaboration with Zenith on their G.F.J. platform. This is honestly one of those world-colliding moments for me and I’m pretty excited about not only the watch but what this might signal for both Zenith and Naoya Hida moving forward. The G.F.J. feels like the right line for a brand like Naoya Hida to work within – it’s already cited as a watch that trades a little on the current trend toward artisanal dials (in exotic stones, specifically) that have become favorites among many high end indies. And there’s an undeniable synergy between the classic mid century design codes of the G.F.J. case and Naoya Hida’s aesthetic sensibility. The G.F.J. Calibre 135 Double Signed with Naoya Hida & Co. is the first in what Zenith is referring to as their new “Double Signed” program, which will, according to the brand, invite selected partners to reinterpret iconic references. The naming con...
Time+Tide
