Results for Jacob & CO

The Business of Watches Podcast: Benjamin Arabov, CEO Of Jacob & Co.

This week on The Business of Watches, a brand we don't talk about a lot on this channel - Jacob & Co. Complicated, audacious, and expensive, Jacob & Co. watches hold a unique position in the industry. The brand enjoyed a strong 2025, growing sales and volumes, according to estimates by Morgan Stanley and LuxeConsult, bucking the industry trend.  And the brand recently got some high-profile exposure on the wrist of the Roland Garros winner with French Open champion Alexander Zverev wearing Jacob & Co. during his matches and on the podium. We sat down in Geneva with Benjamin Arabov, the Chief Executive Officer of Jacob & Co., to talk about the brand's operations and strategy. You might be surprised at how Jacob & Co. watches are produced, the size of its production, and how the brand is being impacted by the war in the Middle East. But first, some business news headlines, including looming job cuts at one of Switzerland's most important and respected watch brands, which are the result of shifting trends impacting the industry. Sources: Morgan Stanley and LuxeConsult And finally - looking ahead to next week's episode, number 30 in the history of The Business of Watches, we're planning a special Q&A; episode and will gather some of the Hodinkee team, including editor-in-chief James Stacey and editors Mark Kauzlarich and TanTan Wang, to answer your business-related questions. Want to offer up a question? Please drop it in the comments below.  We're looking forward to hearing f...

Video: The Jacob & Co. The Godfather II — A Double-Melody Musical Timepiece

The Jacob & Co. The Godfather II is not the first Godfather-themed watch. It is, however, the first that plays two tunes — “The Godfather Waltz” and “The Godfather Love Theme.” Jacob & Co. built a timepiece with a single music box barrel playing two songs, and Benjamin Arabov tells us how the watch with […] Visit Video: The Jacob & Co. The Godfather II — A Double-Melody Musical Timepiece to read the full article.

Jacob & Co. Bugatti Tourbillon Sapphire Crystal: The Transparent Hypercar

Year in Review: the Best “Money No Object” Watches of 2025

I’m long on record saying the mark of a genuine enthusiast is being able to get just as excited about a $100 Timex or G-Shock as about a $100,000 Rolex or Patek. I still think there’s something to that. Still, I also recognize that summing it up so patly, though convenient, ignores a huge amount of the nuance that undeniably exists in the watch space. It also ignores some of the fundamental impacts of price, including, crucially, attainability. After all, there are very few enthusiast pursuits (or, really, pursuits of any kind) where price and pursuit can be wholly siloed, and watches are not some rare example where we can afford to be price agnostic - at least, not most of us. Still, once in a while, it can be fun to just say screw it and enjoy watches for what they can be at their most extreme. Which brings us to the topic of today’s 2025 round-up, “F**k You Money” watches. The concept of a “F**k You Money” watch can be a bit nebulous. Unlike dive watches or chronographs, say, which either are or are not what they say they are, there’s no real set definition for what qualifies as “F**k You Money,” but like Supreme Court Justice Potter Stewart and pornography, I may not be able to specifically articulate what qualifies as a F**k You Money watch, but I know it when I see it. gérald genta Geneva Minute Repeater You thought I was gonna start with some crazy Richard Mille or Jacob & Co., didn’t you? Well, this probably isn’t going to be that kind of...

Introducing Zenith DEFY 21 Spectrum Limited Editions

Colorful jewelled watches are trendy now. Zenith joins the likes of Chopard, Cartier, Jacob & Co, Harry Winston and Rolex to introduce a spectrum of colors to the highly technical DEFY sports watch.

Hands On: Imaginative Automata from Jacob & Co.

It is somewhat counterintuitive to think that New York-based jeweller Jacob & Co. is one of the fastest growing brands in the mostly stagnant Swiss watch industry. In fact, Jacob & Co. is now a watchmaker first and a jeweller second by turnover – watches account for 75% of the brand’s revenue today. This success is party due to the brand’s open-minded approach to movement making and the surprising (and often risky) projects it has produced, from the first 31-day wristwatch in 2006 to the world’s fastest tourbillon in 2026. One of Jacob & Co.’s specialties is dial-side automata - micro-mechanical sculptures that that can be activated on demand. Alongside the launch of the flagship Godfather II, Jacob & Co. expanded its range of automata watches with new sapphire editions of the Bugatti Tourbillon, a malachite-dialled Casino, and new editions of the provocative Oil Pump. The Bugatti Tourbillon Sapphire Jacob & Co. is not the first watch brand to collaborate with celebrated carmaker Bugatti, but the collaboration is more than a mere commercial tie-up. In fact, the two companies share a manufacturing partner - Concepto - a La Chaux-de-Fonds-based specialist in components and white-label movements. Bugatti enlisted Concepto to produce the fully analogue instrument cluster of its latest hypercar - the aptly named Tourbillon. This was a delightful return to tactility in a world of digital displays and ubiquitous touchscreens. This three-way collaboration contin...

Introducing – The Jacob & Co The Godfather II, a Spectacular Double Melody Musical Timepiece

Jacob & Co has followed a truly extraordinary trajectory within the Swiss watchmaking landscape, standing apart through the very nature of its creations. The brand is renowned for pieces that are strikingly expressive in their design yet equally arresting for their technical sophistication and complexity. Among the many remarkable creations unveiled by the brand, one […]

Jacob & Co.’s Godfather II is a Cinematic Sequel

Jacob & Co. revisits a cinema classic with the Godfather II. A sequel to the acclaimed and extravagant Opera Godfather, the new model grounds the movement architecture while doubling down on the musical complication.  Initial thoughts It is no secret that The Godfather trilogy is a personal favourite of jeweller and brand founder Jacob Arabo. He confessed his love for Francis Ford Coppola’s magnum opus when the Opera Godfather was first launched. A ticking music box, the timepiece played the famous Godfather Love Theme using a pin-barrel and comb system - a simple but reliable mechanism that sits at the heart of many music boxes.  With this second model inspired by Mr Coppola’s saga, Jacob & Co. doubled down on the music box feature, adding a second tune that can be played in addition to the iconic theme. The second melody is the Godfather Waltz and the wearer can chose between either melody at the push of a button. While Jacob & Co. made a name for itself with opulent demonstrations of extravagant gemsetting, the Godfather II is unusually restrained, dialing back the flamboyance of the Opera Godfather without losing its musical virtuosity. The Art Deco-inspired case is a considered departure for Jacob & Co., a brand not typically associated with restraint. It suits the watch well, and suggests the manufacture is capable of more range than its catalogue suggests. The Godfather II is beloved by critics for portraying a grittier, more brutal reality of organised cr...

Introducing: The Jacob & Co. The Godfather II - The Only Double-Melody Musical Watch In The World

The Jacob & Co. The Godfather II is not the first Godfather-themed watch, but it is the first and only double-melody musical timepiece in the world. Yes, Blancpain recently revealed the Double Grande Sonnerie, but that’s a striking watch, and The Godfather II is not. Instead, Jacob & Co. built a timepiece with a single […] Visit Introducing: The Jacob & Co. The Godfather II - The Only Double-Melody Musical Watch In The World to read the full article.

In Depth: The Horological Evolution of Jacob & Co.

Since “Jacob and Jeweller” made its first foray into fine watchmaking two decades ago, Jacob & Co. has positioned itself as a master of maximalism in all its forms, both bejewelled and technical, with some of the brands’s most audacious creations free of gem-setting entirely. The story of Jacob & Co.’s rise as an independent watchmaker features a celebrated cast of constructors. While other brands focused on vertical integration, Jacob & Co. opted to become a patron of promising complication specialists and independent watchmakers, funding their visions while challenging them with its own. Now, 20 years on, Jacob & Co. has evolved into a major player in the ultra-high end watchmaking segment, and is one of the fastest growing brands in an otherwise downbeat market; according to the brand, its 2025 watch sales were close to CHF300 million at retail. The brand’s obvious success is due to both its astute commercial instincts, founder Jacob Arabo’s inimitable personality, and also its ability to bring technically demanding movements to market and iterate on them with remarkable regularity. The gongs of a minute repeating Astronomia, one of the line’s many flankers. Few brands have managed to build credibility in both jewellry and watchmaking simultaneously. On the occasion of the brand’s 40th anniversary, it’s worth looking at how Jacob & Co. has succeeded where others have failed. Chapter 1: The Quenttin Jacob & Co.’s first 20 years were somewhat quiet on...

Introducing – The Jacob & Co. Billionaire Double Tourbillon Angel, A Cut Above The Rest

A watch like this is not one for doing things halfway. The Jacob & Co. Billionaire Double Tourbillon Angel Cut is exactly what the name suggests. It is a large watch fully set with diamonds and is hard to ignore once it is on the wrist. Since its debut in 2015, the Billionaire line has […]

Jacob & Co.’s God of Time is the World’s Fastest Tourbillon

To celebrate founder Jacob Arabo’s 60th birthday, Jacob & Co. has upped the ante for the tourbillon with the God of Time that’s styled on the Greek myth of time, but more importantly features the world’s fastest turning tourbillon that completes one revolution every four seconds – making it 15 times quicker than a conventional one-minute tourbillon. Initial thoughts The God of Time watch is a true showpiece of modern, extravagant high horology, blending both striking visual decoration and engineering prowess. The theme of time and its associated deity is built around the record setting tourbillon, the fastest of its kind. While we’re familiar with the perpetual quest for the thinnest watch, apparently the race towards the fastest tourbillon is also a thing. Much like most Jacob & Co. watches, the God of Time is loud and a large 44.5 mm in diameter. The leitmotif of Greek mythology is present in the thick case as well, which is modelled on an Ionic pillar. The size is a consequence of the movement, which is enormous – inside are four mainsprings – due to the energy requirements of the tourbillon. The hand-crafted figure of Chronos is remarkably detailed - truly in the spirit of ancient Greek statues. The dial is interesting, as the eye is drawn to both the Chronos figure and the unusually fast tourbillon, but falls short in legibility, though that’s clearly not the point here. The God of Time is one of those watches where time-telling is less important tha...

Introducing – The New Jacob & Co. Astronomia Solar Dragon

Dragons have become a recurring motif for Jacob & Co., appearing in elaborate Astronomia models such as the 50mm Astronomia Dragon with its double-axis tourbillon or a Mystery Tourbillon Twin Dragons. In 2025, Jacob & Co. refines this formula in a more wearable format, unveiling the Astronomia Solar Dragon. The Astronomia Solar Dragon case measures […]

Introducing – The New Jacob & Co. Astronomia Revolution Four-Axis Tourbillon

Jacob & Co. this year celebrates 10 years since the launch of the Astronomia collection, which comprises some of the craziest, oversized and overjewelled (like in diamonds), overperforming creations that are also mechanically complex and provide the owner, apart from other pleasures, with a true dance of arms, sub-dials and rotating stones… And, of course, […]

Introducing – The New Jacob & Co. The World is Yours Dual Time Zone Tourbillon

One thing you could never accuse Jacob & Co. of is being boring. With some of the most extraordinary and extravagant timepieces on the market, Jacob & Co.’s watches are always spectacular visually and mechanically. The latest model is an evolution of the 2023 The World is Yours Dual Time Zone. Upgraded with a 30-second […]

Introducing – Jacob & Co. Updates its Bold Oil Pump Tourbillon Watch

Forget conservative, low-key luxury with Jacob & Co. The brand’s timepieces are extravagant and spectacular creations that push the boundaries. While the design of his statement pieces may divide opinions, there’s no denying that Jacob brings a unique and captivating essence to the industry. Introduced in 2019, the Oil Pump watch blends precision with entertainment, […]

New: Jacob & Co. Bugatti Tourbillon

Jacob & Co. and Bugatti have done it again! Bugatti have just released a brand new Hyper Sports Car which is christened Tourbillon on the 20th of June 2024. 25th of June 2024, Bugatti's long time partner of watches Jacob & Co released their latest collaboration timepiece. Read on more for our thoughts on the watch.

The Jacob & Co. Bugatti Tourbillon and its V16 Engine Automaton

Just after Bugatti took the covers off its Tourbillon hypercar, Jacob & Co. presents a watch to match, the Bugatti Tourbillon. Integrating some of the most distinct design elements of the car, the Tourbillon watch is extravagant in both style and mechanics, combining a retrograde time indication with a flying tourbillon, and a striking automaton modelled on a V16 engine.  Initial thoughts As over the top as the Tourbillon wristwatch might be at first, it unexpectedly incorporates subtle details and nods to the newest Bugatti automobile. Apart from the obvious engine automaton, the watch case is modelled on the car’s unique instrument cluster layout and indications. The mechanical instrument cluster in the Bugatti Tourbillon hypercar The piece is unapologetically automotive, taking the same approach in emulating the eponymous hypercar first seen in the Jacob & Co. Bugatti Chiron Tourbillon. Like the Chiron wristwatch, the Tourbillon is an oversized mechanical object for the wrist. A mini engine Clearly the showpiece of the Tourbillon is the V16 engine automaton with an engine block milled from sapphire. The mock engine features eight pairs of articulated titanium pistons and polished parts modelled on the intake manifolds of an actual Bugatti V16. When the automaton is engaged, the pistons “fire up” in the appropriate sequence, putting on a very interesting show.  Above the V16 engine block sits the time indication. Arranged to resemble the instrument cluster found ...

First Look – The New And Hyper-Impressive Jacob & Co Bugatti Tourbillon

In 2020, Jacob & Co. and Bugatti forged a partnership resulting in the creation of one of the most spectacular automotive-inspired watches ever, the Chiron Tourbillon. This not only carried over plenty of design cues from the record-breaking hypercar but also a detailed and working miniature interpretation of its W16 engine, crafted in sapphire crystal. […]

Jacob & Co. New Novelties For 2024: Jacob & Co. Astronomia Regulateur

Wei sit down with Benjamin Arabov, as we discover Jacob & Co. 2024 novelties, which includes some insane pieces.

Introducing – The New Jacob & Co. Astronomia Regulateur

Jacob & Co. is renowned for crafting some of the wildest, craziest and most complicated watches. The design can be polarizing, but one undeniable fact remains: these watches are truly spectacular. The debut of the inaugural Astronomia in 2014 caused quite a stir at Baselworld. Staging a poetic portrayal of the celestial world, its concept […]

Introducing – Jacob & Co. Stages a Fireworks Display of Art with its Mystery Tourbillon Twin Dragons

At the stroke of midnight, Chinese New Year kicks off with a magnificent display of fireworks and firecrackers to scare away evil spirits and welcome the Year of the Dragon. In true Jacob & Co. style, the brand releases a spectacular dragon-themed model on the eve of China’s most important festivity bristling with horological fireworks. […]

Unveiling the Jacob & Co Opera Godfather Minute Repeater with Alain Schiesser

Join Wei and Alain Schiesser, Co-founder of Le Cercle des Horlogers SA, as they delve into the extraordinary Jacob & Co Opera Godfather Minute Repeater. This exceptional timepiece is a part of the Opera Collection, where the realms of high watchmaking seamlessly blend with the enchanting world of music. The 49mm Opera timepiece stands as […]

The new Jacob & Co. The World Is Yours Dual Time Zone is a tribute to the watch that started it all

“The World Is Yours” Dual Time Zone watch is a tribute to a family heirloom Jacob Arabo received at the age of 13 This two-dialed Wakmann inspired Arabo to aspire to create his own watches, and has informed his designs ever since It utilises a new manufacture calibre JCAA11, and this limited edition release is … ContinuedThe post The new Jacob & Co. The World Is Yours Dual Time Zone is a tribute to the watch that started it all appeared first on Time+Tide Watches.

New: Jacob & Co The World is Yours Dual Timezone

Jacob & Co releases a new Dual Timezone watch which they call "The World is Yours" with a very interesting and touching origin story.