Seiko’s Design Project Bears Fruit with the Collection 1
The Seiko Collection 1 is the first commercial release from the brand’s revived Power Design Project. The look revisits the Tissé, one of many popular Seiko designs from the 1980s. A delicate watch on a beaded bracelet, it was a big hit in Japan. Four decades later, its spirit returns in a compact, unisex format designed to be worn loosely like jewellery. Designed by Yuya Suganuma, the Collection 1 debuts as a 500-piece limited edition in each of three colours, blending typical Seiko build quality with a playful, accessory-first design. Initial thoughts For much of the Swiss watch industry, the 1980s was an era marked by the painful triumph of quartz technology. But on the other side of the world, quartz pioneer Seiko was thriving. The brand’s catalogues of the era reflects the optimism of the moment with an astonishing number of interesting designs, many of which have been reimagined over the years; we’ll likely see more of them in the future. The Tissé was one such model, introduced as a ladies watch in 1984. A tiny watch on a beaded steel bracelet, the Tissé was designed to be worn loosely, and became a big hit in the home market. The Tissé was eventually discontinued, but the concept was reimagined in 2022 as part of the brand’s re-launched Power Design Project, an internal design initiative with the theme of “rebirth”. The watch that would become the Collection 1 drew attention for questioning traditional norms for wristwatch ergonomics. It was designe...
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