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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

New: IWC Pilot’s Watch Performance Chronograph 41 AMG and Mercedes-AMG PETRONAS Formula One™ Team Deployant
IWC Pilot’s Watch Performance Chronograph Nov 16, 2023

New: IWC Pilot’s Watch Performance Chronograph 41 AMG and Mercedes-AMG PETRONAS Formula One™ Team

IWC Schaffhausen releases the latest iteration of their Pilot’s Watch, the Pilot’s Watch Performance Chronograph 41. The Pilot’s Watch now comes with tachymeter scales dedicated to it’s long time motorsports partners AMG and the Mercedes-AMG Petronas Formula One Team. The AMG variant in Titanium and the Mercedes-AMG Petronas Formula One Team in their proprietary Ceratanium®Read More

How a Hamilton Pocket Watch Pulled Me Out of a Slump Worn & Wound
Hamilton Pocket Watch Pulled Me Nov 14, 2023

How a Hamilton Pocket Watch Pulled Me Out of a Slump

In the last few years, I think the pandemic took something from everyone-for me it was my job, and my life in NYC. Eleven years spent going to graduate school, forging friendships, working, and finding my place in New York City, and one day it all vanished. I am fortunate and privileged enough to have had family and friends to lean on in my hometown of Chesapeake, Virginia. However, coming back to Virginia felt like moving in reverse.  I came back to be with my family, no longer a full-time literary agent and adjunct professor, but hellbent to claw my way toward something I could love. In the meantime, a friend from high school, Kathleen, hired me to cook at her café, Battlegrounds, until I could find whatever was to come next.   The headspace was humbling, and I was wounded. My life was changed, and it wasn’t my choice. The friends who held me up every day in New York were not physically present to provide a shoulder. But the café was filled with positivity emanating from the young people who worked with me, and the regular customers who came just to talk and indulge in a latte and a breakfast sandwich.  One of those regulars was James, a lawyer around 40 years my senior (I’m 36 for context). James’s office was next door to the café and every morning he’d walk over for a cup of coffee with fresh cut flowers from his extensive garden. Battlegrounds was adorned each day with James’s vibrance. He’d take a seat in front of the grill and would talk to me a...

The Three Watch Collection for $5,000: Reader Edition – Meg Tocci Worn & Wound
Oct 27, 2023

The Three Watch Collection for $5,000: Reader Edition – Meg Tocci

Editor’s note: In this 3 Watch Collection for $5,000, reader Meg Tocci (@minutemeg on Instagram) brings us a well balanced collection hitting on a variety of enthusiast favorites – and all with blue dials, a constraint Meg chose to challenge herself to stick to with these picks. This collection has bronze, an integrated bracelet sports watch, and a bezel that will help you leave an appropriate tip. Between these three watches, you’ve got virtually any situation covered, even if you can’t use a slide-rule.  You can make your submission to the Three Watch Collection – Reader Edition by filling out the form right here. If your watchbox is getting a little unwieldy and you’d like to pare down, the three watch collection seems to offer a solution. It frees you from the burden of becoming a One Watch Person (who needs that pressure?) while providing reasonable constraints to shield you from the black hole of price drop alerts and the illusory refrain of “just one more.” It leaves the collector with enough space to make choices without feeling restricted by them. With countless combinations, I knew this project required a strategy. While I considered dropping significant dough on one heavy-hitter and two inexpensive options, I wanted to challenge myself to stretch those dollars as far as I could, with all three choices weighing in above the $1,000 price point. I knew I wanted to prioritize real-life applicability by picking options for both work and leisure. Whee...