Zenith Presents Its Unique Piece for the TimeForArt Auction
In 2022, the inaugural TimeForArt auction took place in partnership with Phillips, marking the first and only benefit watch auction to support contemporary art and artists. In its opening year, it raised $1.2 million for the Swiss Institute’s exhibitions, public programs, education initiatives, and community engagement. Its next edition returns this December as part of The New York Watch Auction XV, now featuring a whopping 25 watch brands up from the original 17, including Zenith with a unique Defy Chronograph. For this special edition going toward a worthy cause, Zenith has once again teamed up with USM Modular Furniture. The pair first collaborated in 2025 on four ultra colorful Defy Chronograph models inspired by the timeless and playful design language of the distinctive furniture. Here, the watchmaker drew on the brand’s patented USM Haller modular system and married it with the architecture of the Defy Chronograph. For the upcoming charity auction, the duo continues to use the model as the canvas, but this time, they take a more subtle and subdued approach to the design.The foundation remains the same with the Defy Chronograph’s compact 37mm stainless-steel case, octagonal geometry, fourteen-sided bezel, and the stainless-steel “ladder” bracelet. Like we saw in the original collaboration, there are small easter eggs throughout, like the tip of the chronograph seconds hand that’s fitted with a miniature USM Haller ball joint and provides a subtle link bac...