Inside the Watch Box: Collecting Goals for 2026
If I’m looking back at 2025, it feels like the year I really embraced independent brands across price points. If you’ve listened to the podcast, talked to me at a watch event, or read between the lines of many of the articles I’ve written over the last few years, you’ll know that I’ve become increasingly bored with “big” brands and the new watches they push out to market on predictable release cycles, year in and year out. 2025 was the year that that boredom and frustration really made an impact on the purchases I decided to make. I won’t lie: I went a little overboard on new watches last year. Not having children, owning a car that’s fully paid off, and living in a world where retail therapy is often the most reliable form of comfort will do that to you. In the last year, I picked up new watches from Ming, Otsuka Lotec, Arcanaut, Louis Erard, Selten, Typsim, Christopher Ward, Nomos, and Arken. I’m happy to say that every single one of them is a little weird (Or special? Maybe that’s a better word.) and I’m very pleased to say that in just about every case I have some personal connective tie to the brand or the people behind it. That’s a thing that has become almost essential to me as I consider a new watch: I want to know the people who made it, understand their philosophy, and, if I can, develop an ongoing relationship with them. That’s a goal that’s easier to meet now than ever given the ease with which we all connect on social media, at ...
Fratello
