Worn & Wound
Gen-Z Has Discovered Snoopy, But Watch Collectors Got Here First
Snoopy of ‘Peanuts’ fame has flown planes in World War I, gone to space, and been a baseball star-now he’s taken on a new role as a fashion and lifestyle icon for Gen Zers. In a viral moment that has come upon us rather unexpectedly (as these things always do) members of a younger generation seem to have discovered the iconic beagle all at once. Thanks to his worldly, casual confidence and enormous puffy coat, Snoopy has reached a level of popularity he probably hasn’t seen since ‘Peanuts’ was in print. To which the watch community says: welcome aboard the Snoopy train, we’ve been here for quite some time. For all the new Snoopy fans out there, here’s a brief rundown of the history of the relationship between comics’ most famous dog and the watch industry, along with some of the best Snoopy watches you can pick up. View this post on Instagram A post shared by Ouch, Right In The Childhood (@ouchrightinthechildhood) Snoopy has graced the dials of watches since the 1950s, but his popularity among watch nerds has skyrocketed (pun intended, you’ll see in a second) since Omega featured him on the Speedmaster for the first time in 2003 in recognition of the watch brand being award NASA’s Silver Snoopy Award. The award was given in recognition of the key role the Apollo 13 astronauts’ Speedmasters played in the calculations they made to get home safely. The backstory for the watch, the difficulty in obtaining one of these limited edition pieces, a...