Worn & Wound
The Gübelin Ellipse: The Often Forgotten Patek Philippe and Audemars Piguet Retailer’s Own Timepieces
It took a few years of being a watch enthusiast before I came across my first double-signed watch dial. I remember it was a Universal Geneve White Shadow with the word “Türler” written near the six o’clock position. Having never seen one before, I typed in a quick Google search to see what this had meant and, hours of research later, I came out a new watch collector––one with an eye and appreciation for double-signed watches. Up there with the likes of Cartier, Türler, Tiffany and Co., Mesiter, Trucchi, and other renowned jewelry retailers, Gübelin is a name any collector will frequently stumble upon when shopping for watches of this variety. When I came across this example of a solely Gübelin-branded timepiece, I knew I had to pick it up (especially for the >$100 price tag). This sent me down a rabbit hole of research similar to what the double-signed watches did. I wanted to understand the Gübelin brand and what it did for the world of horology, and I find it only necessary to share what I was able to find with all of you. Brief History of Gübelin Taking roots in 1854, Gübelin started in Lucerne as an independently run watch shop specializing in repairs and sales. The owner and lead watchmaker, Mauritz Breitschmid, would later agree to a partnership deal with young apprentice (and later son-in-law) Eduard Jakob Gübelin, sparking what would become decades of successful international business. As time went on, Gübelin became a powerhouse of the jewelry m...
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