SJX Watches
I’ve Seen the Future of American Watchmaking
American watchmaking seems to be on the rebound, though it bears repeating that the number of brands doing substantial work within the 50 states remains low. On the eve of the nation’s 250th birthday, we examine another aspect of the domestic watch industry: the state of its watchmaking training system. To bring this topic into focus, we visited the Watch Technology Institute (WTI) at North Seattle College (NSC) — the last remaining full-time public watchmaking programme in the US capable of granting a major certification. The Watch Technology Institute at North Seattle College. Image – WTI The state of watch education in the United States The United States was once a watchmaking powerhouse that forced a massive shift toward industrialised watchmaking in Switzerland. But the domestic industry faltered as consumer tastes shifted to favour wristwatches, and the nation’s industrialists effectively gave up on watchmaking to focus on other markets. That explains why most American watchmakers today are oriented toward the service and maintenance of Swiss-made watches. There’s been a renewed emphasis in recent years on making complete watches in the US — J.N. Shapiro’s Resurgence is a representative example — but the needs and trends of the broader market help explain America’s increasingly consolidated training landscape. Understanding WTI and SAWTA The history of WTI dates to the post-war era, when a large number of vocational schools were opened in the US to ...
