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Results for The COMEX Submariner Story

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The COMEX Submariner Story Rolex

French saturation-diving company COMEX (1961) and Rolex partnership 1967 onward. Drove the joint Rolex/Doxa invention of the Helium Escape Valve.
Farer Introduces the Integra, their First Integrated Bracelet Sports Watch Worn & Wound
Farer Introduces Aug 19, 2025

Farer Introduces the Integra, their First Integrated Bracelet Sports Watch

It’s perhaps a little surprising that it’s taken this long for Farer to enter the integrated bracelet sports watch scene. Not because the brand seems like a particularly likely prism through which to interpret the genre, but because the integrated bracelet sports watch has simply become a category unto itself over these last few years, and a brand that commits to variety of any kind needs to have one in their catalog, just as they need to have a diver, a dress watch, and so forth. The fact that so many small brands have carved out space in their collections for what was once a fairly niche and, if we’re being honest, not even very desirable style of watch says a lot about the state of the watch industry, more in fact than the purview of this article, which is to introduce the new Farer Integra lineup. The Integra is what Farer calls their “urban sports watch,” a characterization that has always confused me when used by other brands, and is even a bit stranger when you realize one of these watches has a malachite dial, and another in mother of pearl. Farer is a brand whose aesthetic is borrowed from nautical themes, car culture, vintage watch design, and other sources, so their take on “urban” was always going to be filtered through a very particular sensibility. In any case, it makes me wonder why any brand feels they need to fill these invented micro-niches. Can’t we just call it an integrated bracelet sports watch? Or a sports watch? We all kind of know w...

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Introducing – Micromilspec Launches its First Pilot’s Watch, the Dualtimer Monochrome
Aug 19, 2025

Introducing – Micromilspec Launches its First Pilot’s Watch, the Dualtimer

Micromilspec may be new to some enthusiasts, but in professional circles, the Oslo-based brand is already trusted. Founded by Henrik Rye with designer Anders Drage and a serving Norwegian Army member, the company built its reputation on custom watches co-designed with military units worldwide. From naval squadrons to combat battalions, even Norway’s King’s Guard, over […]

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Celebrating 100 Years of the Leica I in Wetzlar Worn & Wound
Aug 19, 2025

Celebrating 100 Years of the Leica I in Wetzlar

There is something you must know about me: I am not a photographer. I have no idea what an aperture is and I will undoubtedly equate everything you tell me about a specific camera to what my iPhone can do. This is just how it is. But earlier this summer, while in Germany to celebrate the centenary of the Leica I, I found myself equal parts humbled and educated on the sheer passion photographers have for their craft. In some ways, my invitation to Leica’s HQ was a bit like Willy Wonka’s Golden Ticket. In the U.S., only four journalists attended the events - myself being one of them. And while you may be confused why the hell I got the invite…don’t worry, dear Reader, I was, too.  Sure, I’ve always liked the idea of photography and I’m drawn to the analogue world that a point-and-shoot camera can draw up. I have a few Slim Aarons prints in my writing studio and a pile of photography books I’ve never flipped through in my life, but I like knowing I could, if the mood were to strike. So when I accepted my invitation, I was under the (very mistaken) pretense that I could walk the walk as much as I’ve talked the talk now and then. Photo courtesy Leica But when you find yourself surrounded by 800 professional photographers, everything is a little clearer. I was out of my element, out of my league, and tried desperately to get an education on Leicas - and fast. It’s one thing to feel like a fraud, but it’s another thing entirely to let others in on my litt...

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Introducing – The New Roger Dubuis Excalibur Spider Flyback Chronograph in Pink Gold Monochrome
Roger Dubuis Excalibur Spider Flyback Chronograph Aug 19, 2025

Introducing – The New Roger Dubuis Excalibur Spider Flyback Chronograph in Pink Gold

Roger Dubuis introduced the Excalibur Spider Flyback Chronograph in 2023, debuting it in a lightweight carbon case inspired by supercar engineering and embodying the brand’s vision of hyper horology – bold, expressive, and technically advanced watchmaking. Also in 2023, the Excalibur Spider Revuelto Flyback Chronograph was unveiled alongside the launch of the actual Lamborghini Revuelto. […]

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The Chronograph Vs. The Dive Bezel - Which One Is For You? Fratello
Aug 19, 2025

The Chronograph Vs. The Dive Bezel - Which One Is For You?

The chronograph and dive bezel are, I would argue, two of the most useful horological “bonuses” available to us watch consumers. Essentially, both do the same thing - measure elapsed time. Technically, there’s much more that each can do, but that is the function they share. The way they measure elapsed time, however, is different, […] Visit The Chronograph Vs. The Dive Bezel - Which One Is For You? to read the full article.

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Hands-On: The Traska Commuter 38 - A Daily Driver That Leaves A Lasting Impression Fratello
Aug 19, 2025

Hands-On: The Traska Commuter 38 - A Daily Driver That Leaves A Lasting Impression

In a fast-paced world, slow and steady progress is not often the chosen growth path for small watch brands. However, Traska has chosen this path and, as a result, has cultivated a passionate and dedicated following that loves the brand and its strategy. I have been keeping an eye on Traska over the past couple […] Visit Hands-On: The Traska Commuter 38 - A Daily Driver That Leaves A Lasting Impression to read the full article.

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First Look – The New Maurice Lacroix Aikonic Collection, The Sportier & Edgier Take on the Aikon Monochrome
Maurice Lacroix Aikonic Collection Aug 19, 2025

First Look – The New Maurice Lacroix Aikonic Collection, The Sportier & Edgier Take on the Aikon

Since its debut in 2016, the successful Aikon series by Maurice Lacroix has become the brand’s best seller. The collection has included chronographs, has embraced stainless steel, titanium, bronze and ceramic, exploring textures and finishes that give each model its own personality. We’ve seen the robust Aikon Venturer, the openworked Aikon Skeleton, and even playful […]

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Hands-On With The New Oris Aquis New York Harbor Limited Edition II Fratello
Oris Aquis New York Harbor Aug 19, 2025

Hands-On With The New Oris Aquis New York Harbor Limited Edition II

We know Oris as a watchmaking company dedicated to reducing its environmental impact and supporting good causes around the globe. Today, I got a chance to go hands-on with the brand’s latest effort in that spirit. This is the Oris Aquis New York Harbor Limited Edition II. This 2,000-piece limited edition supports the Billion Oyster […] Visit Hands-On With The New Oris Aquis New York Harbor Limited Edition II to read the full article.

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The Moser Pioneer Returns with a Dive Bezel (and NFT Connection) SJX Watches
H. Moser & Cie.’s only dive Aug 19, 2025

The Moser Pioneer Returns with a Dive Bezel (and NFT Connection)

H. Moser & Cie.’s only dive watch returns as the Pioneer “Elements of Time”, the result of an unexpected, but not unprecedented, collaboration with Azuki, an anime-inspired NFT, and American retailer The 1916 Company. Unsurprisingly given the digital nature of the collaboration, the watches will only be available online via raffle from Azuki. Representing the four elements of earth, lightning, fire and water, Elements of Time features engraved fumé dials in four colourways. Each is limited to 24 watches in Pioneer Centre Seconds format, along with one unique Pioneer tourbillon per colour. All variants are titanium, matched with bracelet with the amenities you’d expect from a diver, including a micro-adjust clasp. Initial Thoughts While a new Pioneer with a rotating bezel would normally be a major release, you won’t find Elements of Time on Moser’s website. That’s because it’s a collaboration with Azuki, a non-fungible token (NFT). Azuki is Japanese for “red bean”, but Azuki is basically anime-style digital art on the blockchain. But these are real watches – they can be collected at The 1916 Company’s physical stores – and more notably, sport of the most interesting fumé dials from Moser in a while. This isn’t Moser’s first foray into the Web 3.0 world. Back in 2022, the brand launched the Endeavour Centre Seconds Genesis, a watch that was essentially a physical QR code. The timing wasn’t the best as it debuted just as the NFT bubble popped...

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The 15 Best British Watch Brands (2026) Teddy Baldassarre
Aug 18, 2025

The 15 Best British Watch Brands (2026)

While Switzerland is regarded today as the world leader of watchmaking, Great Britain can lay claim to a wealth of horological milestones throughout its history as well. From Thomas Mudge’s development of the lever escapement in 1755 to John Harrison’s invention of the marine chronometer in 1759 to the innovations of clockmaker Thomas Tompion and his protegé George Graham in the areas of science and astronomy, England was an undisputed leader in timekeeping throughout the 18th and 19th centuries. The 20th century brought the decline of the British Empire and, with it, British watchmaking, as nations like Switzerland, Germany, and (for a while) the United States stepped in with modern mass-production techniques while the Brits held fast to traditional, artisanal methods. The United Kingdom essentially ceased being a major producer of timepieces by the end of World War II, but as the 21st Century dawned, a handful of entrepreneurial Britons have made great strides in bringing high-end watchmaking back to their native land, establishing new brands - and in some cases, resurrecting old ones - to make watches that appeal to today’s discerning enthusiasts in the U.K. and across the world. Whether the focus is military-style tool watches, avant-garde complications at approachable prices, or ultra-high-end pieces for well-heeled collectors, each brand boasts an identity that is proudly British and at the same time distinct from its peers. Here are 15 British watch bran...

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Introducing – The New Chronoswiss Opus Purple Rain, Celebrating 30 Years of The Skeleton Chronograph Monochrome
Chronoswiss Aug 18, 2025

Introducing – The New Chronoswiss Opus Purple Rain, Celebrating 30 Years of The Skeleton Chronograph

When Gerd-Rüdiger Lang (1943–2023) founded Chronoswiss in 1983, his mission was to safeguard and advance mechanical watchmaking at a time when quartz technology threatened to eclipse traditional horology. A master watchmaker, Lang became renowned for pioneering features now considered staples of fine watchmaking, and the openworked mechanical chronograph. In 1995, Chronoswiss launched the Opus, the […]

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Timex Expands the Marlin Collection with New Chronographs and GMTs Worn & Wound
Casio couldn’t So whenever Aug 18, 2025

Timex Expands the Marlin Collection with New Chronographs and GMTs

To me, a Timex watch is like an automatic Honda Civic; a taste of bigger and better fun that offers a lot of enjoyment on its own, even without a manual transmission and turbocharger. My first analog watch was a Timex Weekender, and it opened my eyes to the world of timepieces in a way that even a digital Casio couldn’t. So whenever the iconic budget brand announces something out of their normal range of basic watches, I get excited. Will it be my next easy recommendation to a young watch newbie, or “just another Timex”? It all depends on execution and, most crucially, price range. With that in mind, let’s take a look at two new additions to the Timex Marlin range: the Jet Quartz Chronograph, and GMT.  First, the Jet Quartz Chronograph. Two references are available, both with contrasting subdials at the 3 and 6 o’clock positions, and a date window at 12. The TW2Y4600 sports a silver dial with black subdials, while the TW2Y4700 swaps in a brown dial and white subdials. Both feature a 40mm recycled stainless steel case with pushers at 2 and 4, and a knurled crown. Strap options differ, though, as the silver dial model stays secured via a matching stainless steel 6-link bracelet, while the brown dial is paired with an obsidian leather strap with quick-release spring bars. Inside both is a quartz movement and the cases are water resistant up to 50 meters; a domed Hesalite crystal and screwed-on case back with “Jet” text cap off the 1960s look of the watch. It’...

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Introducing: The Chronoswiss Opus Chronograph Purple Rain Fratello
Chronoswiss Aug 18, 2025

Introducing: The Chronoswiss Opus Chronograph Purple Rain

Thirty years ago, Chronoswiss founder Gerd Rüdiger Lang created a watch that earned itself a place in the history books. The 1995 38mm Opus CH 7523 was the first serially produced self-winding skeletonized chronograph. The watch was powered by a heavily modified Valjoux 7750 movement and was voted “Watch of the Year” by the readers […] Visit Introducing: The Chronoswiss Opus Chronograph Purple Rain to read the full article.

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Insight: The Evolution of Patek Philippe Marketing Since 1839 SJX Watches
Patek Philippe Marketing Since 1839 Often Aug 18, 2025

Insight: The Evolution of Patek Philippe Marketing Since 1839

Often behind every watch brand’s marketing and image is an overarching influence that can be subtle or explicit. For Patek Philippe, that influence reveals a long arc of intention, carried across centuries, shaped by consistency, and reinforced through a remarkable alignment between product and message. From its early days in royal courts to modern-day exhibitions in New York and Shanghai, the company has approached communication as a reflection of its philosophy. Over nearly two centuries, Patek Philippe has maintained a consistent approach to communication – measured, stable, and aligned with the brand’s long-term perspective. The manner of Patek Philippe telling its own story is perhaps as interesting as its watches. We trace the way in which Patek Philippe has communicated over time, from introducing itself to the mind of the client, to adapting to a changing world, all while remaining aligned with its values. We also examine the brand’s choices in language and imagery, looking in particular to its early references to inheritance, which evolved into the familiar campaign that continued across decades. Launched in 2025, but perhaps enjoyed by many generations to come Foundations and Royal Recognition (1839–1877) When Patek Philippe was founded in 1839, the idea of advertising a luxury watch was almost nonexistent. Most manufacturers relied on trade reputation, medals at international exhibitions, and word-of-mouth among wealthy clientele. In contrast to today,...

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Introducing: Armin Strom Mirrored Force Resonance Rose Gold - Welcome To The Golden Age Fratello
Armin Strom Mirrored Force Resonance Rose Aug 18, 2025

Introducing: Armin Strom Mirrored Force Resonance Rose Gold - Welcome To The Golden Age

There’s a new Armin Strom Mirrored Force Resonance in town, clad in rose gold and black. The 43mm 18k rose gold case features alternating brushed and polished finishes, and the large black off-center dial provides a strong visual contrast. The handcrafted sunray guilloché pattern of the dial, framed by a chapter ring with circular finishing, […] Visit Introducing: Armin Strom Mirrored Force Resonance Rose Gold - Welcome To The Golden Age to read the full article.

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Introducing – The Unexpected Azuki X H. Moser & Cie. Elements of Time Collection Monochrome
H. Moser & Cie Elements Aug 18, 2025

Introducing – The Unexpected Azuki X H. Moser & Cie. Elements of Time Collection

Two worlds that couldn’t be more different, one born from blockchain and anime culture, the other rooted in centuries of Swiss horology, have collided to create something genuinely original. The Elements of Time series, a collaboration between Azuki and H. Moser & Cie., feels as if it shouldn’t work, but it does. Azuki, the web3-native […]

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