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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Here’s What Happened To The NASA-Issued Speedmasters! Fratello
Omega Speedmaster chronographs available 4 days ago

Here’s What Happened To The NASA-Issued Speedmasters!

On April 27th, 1976, NASA made 55 out of 97 of its Omega Speedmaster chronographs available to the National Air & Space Museum (NASM) in Washington, DC. Then and now, these Omega watches were considered a collection with significant artifactual value! This article is a contribution by space and watch enthusiast Philip Corneille, founder of […] Visit Here’s What Happened To The NASA-Issued Speedmasters! to read the full article.

Ming, How’s the Peeping? Introducing the 29.06 Peep Show Worn & Wound
Ulysse Nardin are 4 days ago

Ming, How’s the Peeping? Introducing the 29.06 Peep Show

Naming a watch is important. This goes without saying, probably, but it’s something we don’t really talk about or think about enough. Just last week I was having a conversation with a colleague about how unfortunate it is that Grand Seiko seems to keep missing the mark with naming conventions. With so many releases, it’s tough to keep individual reference numbers at the front of the mind, and “Tentagraph” has yet to permeate watch culture in the way the brand perhaps thought it would. Some brands have a knack for coming up with catchy and distinctive names for watches that both make a ton of sense and are easily remembered and associated with a given watch. The team at Ulysse Nardin are the kings of this. The Freak? The Super Freak?? The Blast??? All immediately iconic in my opinion.  Today, Ming joins the Watch Name Hall of Fame (side note: that’s an article idea we’ll be pursuing shortly, I’ve just decided) with the Peep Show. When the Ming team first showed us a prototype of the Peep Show at Geneva Watch Days last year, we were led to believe it was a working name, or a code word for a product that was not fully fleshed out. Obviously we all thought it was pretty amusing at the time. But just last month, during Watches & Wonders week, when I learned that Peep Show was indeed the official name of the watch, well, let’s just say I was surprised and delighted, because it’s honestly perfect.  What is the Peep Show, you might be asking yourself at this ...

Introducing: The Ming 29.06 "Peep Show" Hodinkee
Ming 29.06 Peep Show What 4 days ago

Introducing: The Ming 29.06 "Peep Show"

What We Know Want to see a magic trick? No, not the kind the Joker pulls in "The Dark Knight," but instead something pretty cool that Ming has cooked up with their new 29.06 "Peep Show." The watches below look markedly different, but the only thing that's changed is the direction the hands point. When Ming Thein showed me this watch last fall, I immediately got what was going on as he turned the crown. If you were doing the same, you'd see that the guilloché dial with a multiphase color-shifting coating (like on the 57.04 "Iris") slowly fades in and out of visibility, turning from a dazzling view to pitch black as the hands move. Any guesses on how it works? Well, it's kind of a trick question, because the hands aren't actually hands. Instead, they're polarized sapphire discs with a hands made of Super-LumiNova X1 fill. The two pieces of sapphire are linearly polarized, so when they're aligned (on top of each other or directly opposite each other), the polarizer lets light in, and you can see that metal disc with color-shifting treatment. As the hands rotate, you see less and less of the dial until it turns black when the two discs are at 90º to each other. When you learn the effect, it's pretty simple, but it's certainly effective in person. All this is in a 29-series case, which is a bit more reserved than the 57-series case. It's made in lightweight Grade 5 titanium, measuring 40mm by 11.8mm, with a 22mm lug width. The case has a 50-meter water resistance. Inside the ...

Hands-On With The New Seiko Astron GPS Solar Dual-Time Chronographs HAB001, HAB002, HAB003, And Limited HAB004 Fratello
Seiko Astron GPS Solar Dual-Time 4 days ago

Hands-On With The New Seiko Astron GPS Solar Dual-Time Chronographs HAB001, HAB002, HAB003, And Limited HAB004

A little over two years ago, Seiko introduced the first Astron GPS Solar Dual-Time Chronographs. Following that, the brand gradually launched slightly updated versions featuring new materials and colors. For its 145th anniversary, Seiko revamped its Astron GPS Solar Dual-Time Chronographs. With a new case and caliber, the series gets a proper update. The brand […] Visit Hands-On With The New Seiko Astron GPS Solar Dual-Time Chronographs HAB001, HAB002, HAB003, And Limited HAB004 to read the full article.

Introducing – The Final Edition of the Urwerk UR-10 SpaceMeter Blue Monochrome
Urwerk UR-10 SpaceMeter Blue Urwerk 4 days ago

Introducing – The Final Edition of the Urwerk UR-10 SpaceMeter Blue

Urwerk, the indie brand founded by Martin Frei and Felix Baumgartner in 1997, is renowned for its futuristic, aerodynamic vessels with kinetic satellite hour displays.  In 2025, Urwerk released the UR-10 SpaceMeter, a watch that initially stumped fans with its round dial and conventional hour and minute hands. However, closer inspection revealed Urwerk’s fascination with […]

First Look – The Rado Captain Cook High-Tech Ceramic Chronograph in Navy Blue Monochrome
Rado Captain Cook High-Tech Ceramic 4 days ago

First Look – The Rado Captain Cook High-Tech Ceramic Chronograph in Navy Blue

Rado’s foray into the world of dive watches in 1962 resulted in the Captain Cook, a somewhat quirky watch that didn’t emulate the rugged tool watches populating the underwater scene. Defined by its less utilitarian character, the Captain Cook had a compact 35mm case, an inward-sloping bezel, a domed acrylic crystal, a pivoting anchor at […]

Hands-On With The New Citizen Tsuyosa Shore Series Fratello
Citizen Tsuyosa Shore Series When 5 days ago

Hands-On With The New Citizen Tsuyosa Shore Series

When discussing super-affordable entry-level watches with enthusiasts, the name Citizen Tsuyosa is likely to come up. Since the Japanese brand first unveiled the Tsuyosa in 2022, the line has become incredibly popular. Over the past four years, we have seen striking new dial variations of the inaugural 40mm versions, smaller 37mm variations, and a series […] Visit Hands-On With The New Citizen Tsuyosa Shore Series to read the full article.

Audemars Piguet – The Établisseur, Rehabilitated SJX Watches
Audemars Piguet 5 days ago

Audemars Piguet – The Établisseur, Rehabilitated

This year Audemars Piguet (AP) walked into Watches & Wonders Geneva for the first time in seven years, and it did so carrying a word it had not used in public for the better part of a century. The brand had departed the predecessor of the fair, the Salon International de la Haute Horlogerie (SIHH), in 2019 alongside Richard Mille, declaring its intention to forge direct relationships with collectors through its own channels and AP Houses rather than through the shared theatre of a trade fair. The return to Geneva in 2026, under CEO Ilaria Resta, was already a signal of strategic realignment, but the word it brought with it made the move more interesting: établisseur. The watches it presented — three of them — each made in very limited numbers by a network of named artisans working within and around the Musée Atelier in Le Brassus, were introduced under the name Atelier des Établisseurs, a project AP described in its launch communications as a revival of the collaborative spirit that had driven the watchmaking industry for generations. The établissage system The framing was historically accurate, as far as it went. The établissage system did shape the Vallée de Joux from the late 18th century onward. Farmers working through the long alpine winters crafted individual components like wheels, bridges, and screws in home workshops, coordinated by an établisseur who assembled the finished watch and brought it to market. The Audemars Piguet Établisseurs Gallets hand-w...

Hands-On: The Citizen Tsuyosa seconde/seconde/ Hodinkee
Citizen Tsuyosa seconde/seconde/ Collaborations are 5 days ago

Hands-On: The Citizen Tsuyosa seconde/seconde/

Collaborations are an established part of the modern watch cycle: a new model is introduced, colors follow, maybe a complication is added, and eventually a collaboration enters the mix, often positioned as a moment of creative divergence within an otherwise predictable trajectory. With the Citizen Tsuyosa seconde/seconde/, the brand hits that phase in a way that feels both familiar and slightly off-script. Collaborations are also never entirely expected, yet the best ones have such a natural fit that they rarely come as a genuine surprise. While they can serve to keep a collection feeling fresh, there's a sense that many collaborations struggle to reflect a true meeting of perspectives.  Instead, they can feel like extensions of ideas that brands are already circling, gently guided by an external voice to test whether something slightly unconventional might resonate. Too often, these ideas feel like early expressions that brands later refine and incorporate into their main collections. As such, limited editions can feel like testing grounds, and collectors, whether knowingly or not, become participants in that process. That dynamic can feel slightly hollow, as what was once framed as exclusive can quickly become part of a broader rollout, which is what makes what seconde/seconde/ feels notably different. Because if there's one figure consistently delivering something closer to a proprietary and fully authored take on collaboration, it's Romaric André of seconde/seconde/....

Business News: The Importance Of Being Cartier Hodinkee
Cartier Among top-level mainstream Swiss-made 5 days ago

Business News: The Importance Of Being Cartier

Among top-level, mainstream Swiss-made watch brands, few can match Cartier's performance over the last half-decade. The Paris-based jewelry marque has vaulted ever higher to become the second biggest watch brand by sales, according to analyst estimates from both Vontobel and Morgan Stanley. While the jewelry unit of Cartier remains its primary driver, analysts say estimated sales from the watch division grew about 10% in 2025 to exceed CHF 3 billion, up from less than CHF 2 billion in 2019. What's perhaps more notable is the performance of Cartier's watch division relative to the broader market. As most brands have surfed the undulating wave of the post-COVID boom, followed by a downturn in demand, Cartier's watch unit has outpaced the market while remaining relatively affordable and accessible, with prices averaging about CHF 6,000 per watch and implementing lower price increases than most competitors, according to analysts. That has allowed Cartier to consolidate its position as one of just a handful of high-volume, long-established, and approachable-priced brands that are top choices on mainstream watch consumers' want lists, particularly among younger buyers.  Tortue Chronographe Monopoussoir with oversized "XII". At the same time, Cartier has also grown in standing among watch enthusiasts and collectors, with prices for models on the secondary market gaining 8.6% in a year, according to WatchCharts.com's Cartier index. Auction results for vintage pieces have performe...

Crossing The Finish Line With The Bravur Grand Tour Sprinter Fratello
Bravur 5 days ago

Crossing The Finish Line With The Bravur Grand Tour Sprinter

What do Mark “The Manx Missile” Cavendish, Djamolidin “The Tasjkent Terror” Abdoujaparov, and André “The Gorilla” Greipel have in common? Nicknames that say something about their character and their profession — winning sprints. In pro cycling, sprinters are a different breed. They hide in the belly of the peloton, only to emerge in the final […] Visit Crossing The Finish Line With The Bravur Grand Tour Sprinter to read the full article.

Hands-On With The New Nivada Grenchen × Le Petit Poussoir F77 Polar White MK1 Limited Edition Fratello
Nivada Grenchen × Le Petit Poussoir 6 days ago

Hands-On With The New Nivada Grenchen × Le Petit Poussoir F77 Polar White MK1 Limited Edition

Sometimes, you don’t want a color or a fancy finish on your dial, and occasionally, the second version isn’t always better than the first. That must be exactly what Ludovic Barrois from the French watch publication Le Petit Poussoir was thinking. That’s probably why, with his friend Guillaume Laidet, he released the Nivada Grenchen F77 […] Visit Hands-On With The New Nivada Grenchen × Le Petit Poussoir F77 Polar White MK1 Limited Edition to read the full article.

Hands-On With The New Chanel J12 Superleggera Caliber 12.1 — Is It Worthy Of The Famous Automotive Moniker? Fratello
Chanel J12 Superleggera Caliber 12.1 6 days ago

Hands-On With The New Chanel J12 Superleggera Caliber 12.1 — Is It Worthy Of The Famous Automotive Moniker?

Superleggera is Italian for “super light.” But to a petrolhead, the word means more. The term refers to a custom automobile body-construction method developed by Felice Bianchi Anderloni at the Italian coachbuilder Carrozzeria Touring Superleggera. Patented in 1936, the Superleggera system uses a framework of thin steel tubes shaped to the contours of the car […] Visit Hands-On With The New Chanel J12 Superleggera Caliber 12.1 — Is It Worthy Of The Famous Automotive Moniker? to read the full article.

Watches, Stories, & Gear: a 90s Throwback from Timex, a Trailer for the Anthony Bourdain Biopic, and a Deep Dive into HBO’s The Dark Wizard Worn & Wound
Timex May 9, 2026

Watches, Stories, & Gear: a 90s Throwback from Timex, a Trailer for the Anthony Bourdain Biopic, and a Deep Dive into HBO’s The Dark Wizard

“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear. Space Jam 30th Anniversary x Q Timex Limited Edition I can only imagine the experience I had seeing Space Jam for the first time, at five-years-old and living in Kentucky, is akin to others’ experience seeing Casablanca or Star Wars: A New Hope. Having previously grown up on a diet of Barney and Disney VHS tapes, I thought that Space Jam was pure cinema (so much so, I used to cover the fact that I was gay by saying that Lola Bunny was my first crush on a girl). Having since revisited this classic in recent years, I can now only assume there was a gas leak at Warner Bros. And yet, I’m happy to say that others must similarly hold a soft spot for this movie, since Timex has just released a limited-edition Q Timex to celebrate the film’s thirtieth anniversary. What’s particularly lovely about this release is how they didn’t try to modernize or upgrade the graphics or design language of Space Jam – this watch could have easily been released in 1996. Bugs is seen shooting a hoop at 9 o’clock while a basketball attached to the second hand slowly rotates around the dial, coming into contact with a basket at 3 o’clock. With this edition limited to just 1,000 pie...

Introducing: The Two-Tone Girard-Perregaux Laureato Chronograph 42mm Fratello
Girard-Perregaux Laureato Chronograph 42mm May 9, 2026

Introducing: The Two-Tone Girard-Perregaux Laureato Chronograph 42mm

The dust may have settled from all the recent events in Geneva, but that doesn’t mean we’re done with new releases. Girard-Perregaux is embracing the warmer weather to come with a sporty new release. The Laureato Chronograph 42mm is a familiar watch, but this is the first two-tone model we’ve seen. Plus, it adds a […] Visit Introducing: The Two-Tone Girard-Perregaux Laureato Chronograph 42mm to read the full article.