SJX Watches
MB&F;’s Affordable Editions Continue with the M.A.D.2 Eric Giroud
Echoing its own contrasting approach to design, MB&F; is growing its affordable M.A.D. Editions with the addition of the more conventional M.A.D.2. Conceived by Eric Giroud, a longtime designer who designed the very first MB&F; watch, the M.A.D.2 has a 42 mm round case that contains a self-winding movement with a bidirectional jumping hour. Modelled on a DJ’s turntable, the M.A.D.2 debuts in two variants. Orange is available only to MB&F; owners, otherwise known as “The Tribe”, as well as “Friends”, associates and partners of the brand. Green will be available to the public and sold via an online raffle as was the case for earlier M.A.D. Editions. Initial thoughts Two things stand out about the M.A.D.2. One is that it’s a fairly conventional round watch, as opposed to the more exotic style of the M.A.D.1. This is a logical evolution of the affordable-MB&F; concept since it echoes the segmentation of MB&F;’s own catalogue between the sci-fi Horological Machines and classical Legacy Machines. The second notable aspect is that it’s Swiss made like the recent M.A.D.1S; the base movement is La Joux-Perret G101 while the jump hour module is also Swiss according to MB&F;. In contrast, the original M.A.D.1 was assembled in Switzerland with imported components, including a low-cost Miyota base movement (however, the Swiss G101 is actually based on a Miyota construction). While being “Swiss made” doesn’t make it a better watch or necessarily mean every component is m...
