Worn & Wound
Recapping the Launch Event of the Citizen Premier Collections
On the evening of Thursday, February 27th, atop Freedom Tower at the World Trade Center in NYC-with a perfect view of Citizen’s US headquarters within the Empire State Building-Eric Horowitz, the brand’s Managing Director, announced the formation of a new division within Citizen. Dubbed Citizen Premier, this new endeavor represents what Citizen describes as “the pinnacle of watchmaking,” and highlights their ability to marry technological innovations with high-end Japanese craftsmanship in what will be a range of higher end, more refined products, all while maintaining the tried and true value-driven offerings we’ve come to appreciate more and more in recent years. Citizen Premier is an entirely new category within the Citizen ecosystem that launches with two of their most popular brands: Series8 and Attesa. These collections push the boundaries of Citizen’s movement technology and materials expertise. Series8 incorporates bold, contemporary designs into modern sports watches housing automatic movements, while Attesa places a focus on Super Titanium, Eco-Drive technology, and avant-garde design. It’s clear that Citizen views this announcement as a major milestone at a time when the brand is enjoying renewed strength in the enthusiast market. It’s no secret that Citizen has been on a run lately with watches targeted directly at the enthusiast community. Chances are you’ve spotted various Citizens on wrists at Windups and meetups more frequently now ...