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Results for Studio Underd0g

101 articles · 2 videos found · page 1 of 4

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Studio Underd0g Gallery Studio Underd0g

Wristshot gallery from the Horlogeforum Studio Underd0g thread.

Exclusive · Guide
Studio underd0g 02series gen 2: the cult Field watch gets a proper refresh

More colors, a reshaped case, and a movement upgrade, the 02Series Gen 2 fixes almost everything the original left on the table

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Assembled By Me: Inside Studio Underd0g's Watch Assembly Experience Hodinkee
Ming Townhouse From Jul 9, 2026

Assembled By Me: Inside Studio Underd0g's Watch Assembly Experience

In 2020, watches became a real escape for a lot of us. Instagram, Facebook groups, even Clubhouse (who remembers that?) were thriving, and for me, watches had become more than a 9-5 as I fell deeper into those communities. It's where I first came across a guy on Facebook talking about a watch he'd designed that was 'inspired by a watermelon'. Every time it appeared, the comments filled with feedback as he gauged whether people were actually interested. They were. And now, six years later, that man, Richard Benc of Studio Underd0g, has just opened the doors to his very own watch assembly workshop here in the UK called 'The D0ghouse'. Roughly 45 minutes by train from Central London, the building in Maidenhead is a fusion of creative interior design and legitimate horological assembly, and anyone can experience the process first-hand. For £700, Studio Underd0g will sit you at a watchmaker's bench and guide you through the assembly of your own watch. What they're offering isn't a tour or just a showroom (they have that on-site, too), but a set of tweezers, a loupe, and an opportunity to experience the Underd0g, hands-on. That alone makes The D0ghouse worth the journey, but having just completed the experience myself, what I didn't expect was how much it would adjust my understanding of what this six-year-old brand has actually become. The Unassuming Townhouse From the outside, The D0ghouse is simply a Victorian townhouse on Park Street, the same address that Benc's friends an...

Introducing - The Second-Generation Studio Underd0g 02Series, Now Slimmer and More Powerful Monochrome
Studio Underd0g Jul 8, 2026

Introducing - The Second-Generation Studio Underd0g 02Series, Now Slimmer and More Powerful

The 02Series was Studio Underd0g’s “difficult second album”. Introduced in 2023 after the success of the brand’s colourful chronographs, it took a different route, reinterpreting the classic field watch through the British brand’s typically playful lens. Inspired by a theoretical 1945 Ministry of Defence brief and the famous Dirty Dozen watches, the collection paired compact […]

Studio Underd0g Updates their Spin on the Field Watch with the 02SERIES GEN2 Worn & Wound
Ming Jul 6, 2026

Studio Underd0g Updates their Spin on the Field Watch with the 02SERIES GEN2

In our over-saturated world of often austere dive watches and overwrought Explorer-likes, Studio Underd0g’s lineup is a continued breath of fresh, colorful air. The British brand’s signature style takes playful color schemes and theming, and applies them to rock-solid mechanical underpinnings to create a series of sporty timepieces that are instantly distinguishable from anything else on the market. Their 02SERIES of field watches, originally launched in 2023, has proven massively popular, with its “floating” numerals and deliciously bright seven-layer dials, topped off with a sapphire disc for depth effect. Joining that line is the GEN2 wave, which sees two new colorways, a slimmer case design, and some more mechanical tricks. The GEN2 is housed in a familiar 316L stainless steel case, slimmed down to 11.5mm in thickness, a 37.5mm diameter measurement, and a 18mm lug width. This makes it, deceptively, slightly bigger in diameter than the original 02SERIES watches, but noticeably thinner, giving it a lighter profile on the wrist despite the size difference. Inside beats the stalwart Sellita SW200-2 M manual-winding movement with hacking, though the power reserve has also been tinkered with, now offering 63 hours of off-the-wrist time before the hands stop. The two-part case construction, screw-down case back with jellyfish motif, and signed crown add touches of refinement to the otherwise fairly simple 02SSERIES GEN2 watches, and all come with a matching, colorway-...

Studio Underd0g’s Second-Generation 02Series Becomes An Even More Seriously Fun Collection Fratello
Studio Underd0g Jul 6, 2026

Studio Underd0g’s Second-Generation 02Series Becomes An Even More Seriously Fun Collection

Three years ago, Richard Benc and his Studio Underd0g brand released the 02Series collection. The design was based on the iconic Dirty Dozen field watches, with the addition of Studio Underd0g’s typical playful sauce, of course. That resulted in four versions, all of which shared the same layered dial construction. Except for the matte black […] Visit Studio Underd0g’s Second-Generation 02Series Becomes An Even More Seriously Fun Collection to read the full article.

Introducing: The Studio Underd0g 02Series Gen 2 Hodinkee
Studio Underd0g Jul 6, 2026

Introducing: The Studio Underd0g 02Series Gen 2

What We Know Today, British microbrand Studio Underd0g, known for its uniquely conceived and constructed dials, introduces the second-generation update to its 02Series time-only field watch-ish design. Though new dial colors kind of feel like the brand's major schtick, there are a few surprising changes this time around. First, and a change that's sure to appeal to everyone, is a slight reduction in the case height of the 02Series. It's not the craziest of reductions, going from 12mm to 11.5mm, but shaving off this much is still a welcome improvement, especially considering the case itself is 9.4mm without the pronounced crystal. The new case measures 37.5mm in diameter, with the new 11.5mm thickness and a 46mm lug-to-lug. Yes, the diameter has also increased by half a millimeter, but the revamped proportions should work well across a large variety of wrists. The tighter tolerances also mean that the dial is now closer to the crystal, and this was accomplished thanks to the brand's acquisition of assembly workshop Horologium, now transformed into Studio Underd0g's own in-house workshop, aptly titled The D0ghouse. The caliber inside has also received a subtle update—the Sellita SW210 has been replaced by the SW200-2 M Power+. It's a mouthful, but what that means is an extended power reserve, increased from 42 hours to 63 hours. But in keeping with the execution of the previous generation, the rotor is removed to keep this second-generation manually wound. Across the four ...

The Business of Watches Podcast: Studio Underd0g Founder Richard Benc Hodinkee
Ming next - there will Jun 3, 2026

The Business of Watches Podcast: Studio Underd0g Founder Richard Benc

This week on The Business of Watches, we're talking to the man behind one of the more successful new watch brands in recent years, Studio Underd0g. Richard Benc is just 33, and since 2020, he's built his irreverent, approachable-priced, design-driven brand to a significant size, producing about 14,000 watches last year.   Richard Benc (Photo Courtesy Studio Underd0g). And he's done it all, not from Switzerland or Hong Kong, but from the U.K. Benc has grown his business with intent, making strategic investments in his supply chain, including buying full control of the assembly and after-sales service company that builds Studio Underd0g's distinct timepieces.  Studio Underd0g is now the biggest assembler of mechanical watches in the U.K. and isn't only selling watches with drops and collabs, but is building up stock to make more watches available on its website.  Next up for Benc and his brand is a new physical, public, and retail location. The 'D0ghouse' will open in Maidenhead this month and serve as a public showcase for the upstart brand and its operations. It's another big step for the company that comes with its own set of fresh opportunities and challenges. And Benc gives us a tease on what may be coming next - there will be a new 04Series of watches that will take the brand to a place it hasn't been (mechanically) before.  But first, some watch industry business news headlines, including secondary market price rises, executive moves at the big auction houses, an...

Hit Or Miss? What To Think About Studio Underd0g’s Revolutionary Strap Solutions? Fratello
Studio Underd0g Apr 1, 2026

Hit Or Miss? What To Think About Studio Underd0g’s Revolutionary Strap Solutions?

Geniuses are often misunderstood. Vincent van Gogh is a good example. During his lifetime, the now-much-revered painter sold, most likely, just one painting. Will designer Magnus Swann follow in Van Gogh’s footsteps? He’s the guy responsible for creating Studio Underd0g’s unique strap solutions. After a lengthy period of conceptualizing, he came up with The Triple […] Visit Hit Or Miss? What To Think About Studio Underd0g’s Revolutionary Strap Solutions? to read the full article.

Why I Bought The Fears × Studio Underd0g Mim0sa Fratello
Studio Underd0g Mar 21, 2026

Why I Bought The Fears × Studio Underd0g Mim0sa

When the announcement of the Fears × Studio Underd0g Mim0sa landed in my inbox, I did not expect to eventually swim into the Pacific Ocean with one on my wrist. Yet that is exactly where this watch eventually found itself, bobbing around just off the coast of Sydney, thoroughly disproving the idea that colorful collaborative […] Visit Why I Bought The Fears × Studio Underd0g Mim0sa to read the full article.

What are they saying? Early reactions to the Time+Tide × Studio Underd0g Pizza Party 2.0 - the Burnt Pepper0ni and Classic Cheese Time+Tide
Studio Underd0g Mar 17, 2026

What are they saying? Early reactions to the Time+Tide × Studio Underd0g Pizza Party 2.0 - the Burnt Pepper0ni and Classic Cheese

The Studio Underd0g x Time+Tide Burnt Pepper0ni & Classic Cheese have been flying out of the Pizzeria, but what has everyone had to say?The post What are they saying? Early reactions to the Time+Tide × Studio Underd0g Pizza Party 2.0 – the Burnt Pepper0ni and Classic Cheese appeared first on Time+Tide Watches.

Last Call For Pizza! Studio Underd0g And Time+Tide Serve Classic Cheese And Burnt Pepper0ni Pizzas Fratello
Studio Underd0g Feb 26, 2026

Last Call For Pizza! Studio Underd0g And Time+Tide Serve Classic Cheese And Burnt Pepper0ni Pizzas

The original Pepper0ni and Hawaiian pizza watches that our friends at Time+Tide cooked up with Studio Underd0g in 2024 started life as an April Fools’ joke the year before. Then, they turned into a very real, very tasteful, and very successful collaboration. They toured the world through a series of pizza parties and finished with […] Visit Last Call For Pizza! Studio Underd0g And Time+Tide Serve Classic Cheese And Burnt Pepper0ni Pizzas to read the full article.

First Look - Studio Underd0g and Time+Tide Hand Delivered, Again, with a new Duo of Pizza-Themed Watches Monochrome
Studio Underd0g Feb 25, 2026

First Look - Studio Underd0g and Time+Tide Hand Delivered, Again, with a new Duo of Pizza-Themed Watches

Whatever reasons exist for creating a watch, be it heritage, technical or design-led necessity, the Studio Underd0g x Time+Tide Hand Delivered Pizza Duo exists for a much rarer, if not unique, reason: because a joke went too far. What began as an April Fool’s prank in 2023, a pizza-themed Studio Underd0g teased by Time+Tide, unexpectedly […]

Studio Underd0g Establishes The D0ghouse, Its New British Watchmaking Facility Fratello
Studio Underd0g Feb 9, 2026

Studio Underd0g Establishes The D0ghouse, Its New British Watchmaking Facility

Studio Underd0g is one of the most refreshing success stories in modern watchmaking. What began as a plucky one‑man operation creating distinctive, cuisine‑themed watches has grown into a full‑blown enterprise producing more than 14,000 watches per year - and still growing. Even with Chinese‑sourced Seagull ST‑1901 calibers powering the popular 01Series and Swiss movements used […] Visit Studio Underd0g Establishes The D0ghouse, Its New British Watchmaking Facility to read the full article.

Christopher Ward And Studio Underd0g Unveil The Alliance 02 Pocket Watch Fratello
Christopher Ward Dec 2, 2025

Christopher Ward And Studio Underd0g Unveil The Alliance 02 Pocket Watch

It seems the last few weeks of 2025 will be full of new surprises in the watch world. We guessed that after Dubai Watch Week, things would slowly wind down, but it looks like we were wrong. A late, surprising release this year comes courtesy of two British brands demonstrating that there is true momentum […] Visit Christopher Ward And Studio Underd0g Unveil The Alliance 02 Pocket Watch to read the full article.

Introducing: The Studio Underd0g × Massena Lab 03Series Champagne & Caviar Fratello
Massena Lab 03Series Champagne & Caviar Nov 8, 2025

Introducing: The Studio Underd0g × Massena Lab 03Series Champagne & Caviar

The Studio Underd0g × Massena Lab 03Series Champagne & Caviar has just been uncorked, and it’s as spirited as its name suggests. This limited-edition monopusher chronograph merges Studio Underd0g’s tongue-in-cheek British design with William Massena’s connoisseur’s eye. The resulting watch celebrates excess. The dial blends the soft glow of champagne with the dark sheen of […] Visit Introducing: The Studio Underd0g × Massena Lab 03Series Champagne & Caviar to read the full article.