115 articles · 9 videos found · page 2 of 5
Wristshot gallery from the Horlogeforum Studio Underd0g thread.
More colors, a reshaped case, and a movement upgrade, the 02Series Gen 2 fixes almost everything the original left on the table
A limited-edition monopusher chronograph built around the Chan3ad, the kingfish prized across the Arabian Gulf
Time+Tide
Our latest collab with Studio Underd0g was the main course this week, but there were also some sweet treats from other watchmakers...The post New releases from Studio Underd0g x Time+Tide, Ulysse Nardin, Chronoswiss and more appeared first on Time+Tide Watches.
Fratello
The original Pepper0ni and Hawaiian pizza watches that our friends at Time+Tide cooked up with Studio Underd0g in 2024 started life as an April Fools’ joke the year before. Then, they turned into a very real, very tasteful, and very successful collaboration. They toured the world through a series of pizza parties and finished with […] Visit Last Call For Pizza! Studio Underd0g And Time+Tide Serve Classic Cheese And Burnt Pepper0ni Pizzas to read the full article.
Worn & Wound
I’m going to say something quite controversial here, dear Reader, and tell you that I think pizza, in general, is just okay. I’ve had Neapolitan-style in Naples and Chicago-style in Chicago, and even Altoona-style in Altoona (for the unfamiliar, it’s got green peppers and American cheese on it and is disgusting). I’ve just never been especially impressed. With pepperoni or without, deep-dish or thin-crusted, it’s all the same to me. I mean, I like pizza, but I’m not one of those performative yuppies who sit behind their keyboard (okay, I am right now, but that’s because I’m getting paid to be) and tell you about the virtues of this type of tomato and that type of dough and the purity of ingredients and how pineapple on pizza isn’t real pizza and blah, blah, blah. Like I said, it’s not that I don’t like pizza. I just don’t think it’s anything to get worked up about. To me, it’s in the same category as Jacob Elordi or any organized religion: I have no strong opinions either way, I just don’t need to be told why it’s great all the time. Perhaps this is why I was dubious at first glance about the return of two pizza-inspired watches by Studio Underd0g and Time+Tide: the Burnt Pepper0ni and the Classic Cheese. Following the first pair of pizza watches released in 2024, this new iteration builds on that cult following with updated designs that lean into the theme without losing the brand language that has come to define Studio Underd0g. First, the...
Monochrome
Whatever reasons exist for creating a watch, be it heritage, technical or design-led necessity, the Studio Underd0g x Time+Tide Hand Delivered Pizza Duo exists for a much rarer, if not unique, reason: because a joke went too far. What began as an April Fool’s prank in 2023, a pizza-themed Studio Underd0g teased by Time+Tide, unexpectedly […]
Time+Tide
We've got back in the kitchen with our friends at Studio Underd0g on two new Burnt Pepper0ni and Classic Cheese pizza watches!The post Studio Underd0g & Time+Tide have paired up once again, and it smells like something’s burning… appeared first on Time+Tide Watches.
Video
Atelier Wen’s latest Inflection, the Atelier Wen x Massena LAB Inflection Shuò, brings Massena LAB into the fold for a study in Chinese design, Swiss handcraft and one especially stubborn metal. The two companies f...
Fratello
Studio Underd0g is one of the most refreshing success stories in modern watchmaking. What began as a plucky one‑man operation creating distinctive, cuisine‑themed watches has grown into a full‑blown enterprise producing more than 14,000 watches per year - and still growing. Even with Chinese‑sourced Seagull ST‑1901 calibers powering the popular 01Series and Swiss movements used […] Visit Studio Underd0g Establishes The D0ghouse, Its New British Watchmaking Facility to read the full article.
Time+Tide
With the Winter Olympics around the corner, there is still plenty of action happening in the watch world to catch up on. The post Studio Underd0g moves in-house and Norqain hits the ice this week appeared first on Time+Tide Watches.
Time+Tide
The disruptive British independent is bringing assembly fully in-house, opening The D0ghouse to visitors this May.The post Uh oh… Studio Underd0g’s in the D0ghouse, for reasons you may not expect appeared first on Time+Tide Watches.
Worn & Wound
It’s hard to launch a watch brand. And yet, every year, new brands appear. It’s honestly tough to keep up sometimes, and when looking back at 2025, there seemed to be a flurry of new brands competing for our attention at all levels. It’s a truly crowded market, and in spite of the conventional wisdom that we’re moving towards consolidation, the reality on the ground for us is that there’s a surplus of good watches from new players out there to consider. More, in fact, than we can even cover. This is a selection of brands that broke through the noise in one way or another and impressed us in 2025, a difficult task when your inbox is overflowing with press releases and notifications of new stuff to check out. I’m quite certain I missed plenty of good stuff that will only resurface in 2026 when these brands will just be “new to me” and not simply “new,” but that’s an inescapable aspect of covering this industry – there’s simply never an end to the creativity and ingenuity of people drawn to the watch world. Anemoic This first brand immediately forces us to define our terms. Did Anemoic “debut” in 2025? It was the year that founder Magnus Swann began discussing the brand with members of the media and collectors, but they don’t actually have a watch to sell, and may never. It’s a design project from a member of the Studio Underd0g team, and it looks incredibly promising, but is also the type of thing that could vanish into the ether. The ...
Time+Tide
Our first collab with Frederique Constant is finally here, Studio Underd0g acquires Horologium, and a $8.5 million watch heist rocks Canberra.The post A new moon rises with Frederique Constant x Time+Tide, and Studio Underd0g makes a big in-house move appeared first on Time+Tide Watches.
Video
Recently I shared a video on the untold story of how Seiko went from watch world underdog outsider to completely taking over the industry and nearly destroying the Swiss in the process, all through the lens of their g...
Fratello
It seems the last few weeks of 2025 will be full of new surprises in the watch world. We guessed that after Dubai Watch Week, things would slowly wind down, but it looks like we were wrong. A late, surprising release this year comes courtesy of two British brands demonstrating that there is true momentum […] Visit Christopher Ward And Studio Underd0g Unveil The Alliance 02 Pocket Watch to read the full article.
Time+Tide
British microbrand bastions Christopher Ward & Studio Underdog have united to create one of the most unusual watch releases of the year.The post Christopher Ward & Studio Underd0g join forces for a pocket watch wildcard, The Alliance 02 appeared first on Time+Tide Watches.
Deployant
This next Massena Lab release is in partnership with Studio Underd0g, and the novelty is in the Series 03 collection and is called Champagne & Caviar.
Fratello
The Studio Underd0g × Massena Lab 03Series Champagne & Caviar has just been uncorked, and it’s as spirited as its name suggests. This limited-edition monopusher chronograph merges Studio Underd0g’s tongue-in-cheek British design with William Massena’s connoisseur’s eye. The resulting watch celebrates excess. The dial blends the soft glow of champagne with the dark sheen of […] Visit Introducing: The Studio Underd0g × Massena Lab 03Series Champagne & Caviar to read the full article.
Worn & Wound
The great paradox of many brands being so good at what they do is that they’re often so technically precise they lose a bit of personality in the process. Somehow, there’s a trade-off that many watch brands make in striving for the best, only to just miss the mark when it comes to anchoring their product to anything beyond technical specs, brand recognition, and the (oftentimes) half-hearted attempts to jump on a trend. We have, in many ways, become accustomed to this middling way in which watchmakers (and the same can be said for fashion brands and penmakers, truth be told). We have grown used to a sanitized, diluted version of personality for the sake of quarterly targets and minimizing social media backlash. It has, in effect, caused a chilling effect in risk-taking, in humor, in anything new beyond a different dial color here or a new steel bracelet there. It was with this sort of cynicism in mind that I was pleasantly surprised to see the latest release between Studio Underd0g and Massena LAB: the 03SERIES Champagne & Caviar. Finally!, I thought, scrolling through the photos, now this is a watch with personality. And then, of course, my second thought: if it isn’t actually made in the Champagne region of France, should it technically be called Sparkling Wine & Caviar? I’ll leave the purists among us in the comments to weigh in. The two collaborators couldn’t have been better suited for one another in partnering together on a release that’s as cheeky as it ...
Video
Has Patek Philippe lost its aura? In todays vlog, Christian sits down with collector Peter Aziz for an unfiltered, near hour long debate on the current state of luxury watches. We break down exactly why A. Lange & Sö...
Hodinkee
Outside of France, it's just sparkling chronograph.
Time+Tide
Evoking opulence, the "big-eye" monopusher chronograph features distinctive dial tones and textures, in true Studio Underd0g style.The post Studio Underd0g and Massena LAB serve up a luxury pairing with the Champagne & Caviar 03SERIES appeared first on Time+Tide Watches.
Time+Tide
Cheers to no flipping!The post Integrity over profit: Studio Underd0g cancels a flipper’s US$16,000 Mim0sa order appeared first on Time+Tide Watches.
Fratello
There are few self-inflicted experiences in life worse than a hangover. What often starts as a fun night out turns into a rough next morning. The “hair of the dog” is a well-known “cure” with drinks such as the Bloody Mary and Mimosa serving as popular tonics. It’s the latter beverage that inspires today’s Studio […] Visit Introducing: The Studio Underd0g × Fears 02Series Mim0sa to read the full article.
Hodinkee
The latest in the cocktail-inspired series from the two British brands is also the first example to be available online.
Video
A candid take on the state of the Swiss luxury market, where the value really lives, and what is happening behind the headlines at the major maisons.
Time+Tide
The trilogy of cocktail-inspired collaboration pieces from Fears & Studio Underd0g is now complete, with a tasty 3D-dialled chaser.The post Studio Underd0g & Fears get behind the bar for one more cocktail with the 02SERIES Mim0sa appeared first on Time+Tide Watches.
Worn & Wound
By definition, a heritage brand needs to be something of a stalwart within its industry. By remaining conservative, it can uphold certain design vernaculars of a bygone era, thereby ensuring both its own heritage status and the traditions with which its industry hinges upon. This is, of course, the case with many centuries-old watch brands and, perhaps, what you’d think of the British brand Fears, which was founded in 1846. Instead, what we see within the context of its revival in 2016 is a brand that builds upon it’s heritage to produce something appreciative of its archive, yes, but is not handcuffed to its own tradition. I mention this all to say that a Studio Under0g x Fears collaboration excites me greatly. First and foremost because I’m a fan of Mad Men and its cocktail-inspired release, the Manhattan, is eye-catching enough for me. But also because it shows the forward-thinkingness of a brand that is hellbent on bringing Britain’s oldest watchbrands into the 21st century with one of its youngest. The Manhattan isn’t the first collaboration between these two brands. Earlier this year, the 02SERIES Gimlet enjoyed a limited release at British Watchmakers’ Day in March. Now, we see a similar event-exclusive release, this time for WindUp Watch Fair NYC next month, where the limited production will be available on a first-come-first-serve basis. With its amber-colored dial and steel cushion case, the Manhattan definitely lives up to the urbanity of its namesak...
Hodinkee
If you needed yet another reason to attend WindUp NYC, this might be the (maraschino) cherry on top.
Fratello
Two of Britain’s most contrasting watch brands are pairing up again. After the London-exclusive Gimlet, Fears and Studio Underd0g have headed across the Atlantic with another cocktail-inspired collab. Introducing the Manhattan, a watch that blends the elegance and heritage of Fears with Studio Underd0g’s irreverent spirit. Only 300 pieces of the Fears × Studio Underd0g […] Visit Introducing: The Limited And Very English Fears × Studio Underd0g Manhattan to read the full article.
Time+Tide
Another cocktail-inspired collaboration from these British brands is just as intoxicating as the last, with a deep brown dial that dances in the light. The post Studio Underd0g x Fears serves up another cocktail masterclass in the Manhattan appeared first on Time+Tide Watches.
Fratello
Do you remember your internship from when you were a student? I remember mine, but it doesn’t sound half as cool as Magnus Swann’s internship at Studio Underd0g. He helped make the pizza watches a reality. But he also worked on the more recent Gimlet and the Un0riginals, for example. After that, he decided to […] Visit Preview: Taking A Look At The Versailles By Anemoic - A Student Design Project to read the full article.
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