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The Breitling Pop-Up Museum In Zurich And Why You Should Visit - Chapter 2: Air Fratello
Breitling Pop-Up Museum Feb 1, 2025

The Breitling Pop-Up Museum In Zurich And Why You Should Visit - Chapter 2: Air

On November 30th, Fratello published my first article about Breitling’s pop-up museum in Zurich, which celebrates the brand’s 140th anniversary. In that article, I covered three gems showcased at the museum under one of Breitling’s three universes - Sea. Today, we will cover three essential pieces of Breitling’s next universe - Air. Be sure to […] Visit The Breitling Pop-Up Museum In Zurich And Why You Should Visit - Chapter 2: Air to read the full article.

Hot Take: Living “La Vie En Rose” With The New Blancpain × Swatch Scuba Fifty Fathoms Pink Ocean Fratello
Blancpain × Swatch Scuba Fifty Jan 23, 2025

Hot Take: Living “La Vie En Rose” With The New Blancpain × Swatch Scuba Fifty Fathoms Pink Ocean

Last January, Swatch introduced the crowd-pleasing, all-black Scuba Fifty Fathoms Ocean of Storms. Just one month ago, in early December, the Blue Lagoon model made its debut. In 2025, Swatch is looking at life through rose-tinted glasses as it introduces this latest iteration in the SFF lineup. Meet the bright and bold Blancpain × Swatch […] Visit Hot Take: Living “La Vie En Rose” With The New Blancpain × Swatch Scuba Fifty Fathoms Pink Ocean to read the full article.

Breaking: Swatch Now Offers Official Rubber MoonSwatch Straps Online Fratello
Omega × Swatch MoonSwatch Jan 14, 2025

Breaking: Swatch Now Offers Official Rubber MoonSwatch Straps Online

Which strap do you wear your MoonSwatch on? Are you still using the original strap, or have you ordered some third-party options? Well, listen up because, in a surprise move, Swatch opened an online strap store specifically for the Omega × Swatch MoonSwatch. The two-piece straps are made of rubber and have a two-tone design, […] Visit Breaking: Swatch Now Offers Official Rubber MoonSwatch Straps Online to read the full article.

The Breitling Pop-Up Museum In Zurich And Why You Should Visit - Chapter 1: Sea Fratello
Breitling Pop-Up Museum Nov 30, 2024

The Breitling Pop-Up Museum In Zurich And Why You Should Visit - Chapter 1: Sea

To celebrate 140 years since its founding in 1884, Breitling has opened a pop-up museum in the heart of Zurich, Switzerland. It stands proudly inside a historically significant building on Zurich’s Rennweg, just 200 meters from Breitling’s flagship boutique. Remarkably, this newly opened museum is the only brand-specific museum in Switzerland’s largest city. The museum […] Visit The Breitling Pop-Up Museum In Zurich And Why You Should Visit - Chapter 1: Sea to read the full article.

The Omega × Swatch MoonSwatch - Now Available For Purchase Online! Fratello
Omega × Swatch MoonSwatch - Sep 4, 2024

The Omega × Swatch MoonSwatch - Now Available For Purchase Online!

Surprise, surprise! Swatch will offer the Omega × Swatch Speedmaster MoonSwatch for sale online in the United States and China starting today. Most likely, the brand chose these countries because they have huge areas without any Swatch boutiques nearby. But while they are the first, with some luck, they won’t be the last. The online […] Visit The Omega × Swatch MoonSwatch - Now Available For Purchase Online! to read the full article.

Black Is The New Black! Five Pieces Of 2024 Stealth From Breitling, Swatch, Seiko, And More Fratello
Breitling Swatch Seiko Jun 15, 2024

Black Is The New Black! Five Pieces Of 2024 Stealth From Breitling, Swatch, Seiko, And More

White-out designs and stealthy black go in and out of fashion, but seeing a resurgence of stealthy cool this year underlines that black is black. And sometimes that is just right. Whether you want literal stealth wealth to go with your fave black suit or are employed as a secret operative, that’s your business. But […] Visit Black Is The New Black! Five Pieces Of 2024 Stealth From Breitling, Swatch, Seiko, And More to read the full article.

More MoonSwatch: Omega and Swatch Team Up Again for a “Mission on Earth” Worn & Wound
Blancpain x Swatch “Scuba” Fifty Jun 12, 2024

More MoonSwatch: Omega and Swatch Team Up Again for a “Mission on Earth”

There are only a few certainties in life: death, taxes, and new MoonSwatches being released every five or six months. Yes, as you’ve undoubtedly heard by now, Swatch and Omega have once again taken over your Instagram feed, knocking out three new versions of the MoonSwatch. This release follows a pair of Snoopy themed MoonSwatch moonphases, and of course the Blancpain x Swatch “Scuba” Fifty Fathoms. These new MoonSwatches hew closer to the original idea of the watch, but each is just a little extra, like guacamole on a burrito, which one of them kind of looks like if you squint.  The three watches seen here make up the MoonSwatch “Mission on Earth” series, and as the name would suggest are inspired by earthbound phenomena. The “Desert” variant has a tan BioCeramic case and taupe dial, with an aesthetic inspired by, well, the desert. Slightly more adventurous is the “Lava” MoonSwatch, with a bright red case and an orange chronograph seconds hand that pays homage to the Omega “Ultraman” Speedmaster. The third watch, and the best of the three in my opinion, is the “Polar Lights,” which features a turquoise case and a dial inspired by the aesthetic of aventurine.  As many readers will surely recall, I’m not the biggest fan of the MoonSwatch. What was once a charming idea and perhaps a way to get new enthusiasts into the hobby quickly became something of a money grab. A predictable result, no doubt. But now that there’s a regular cadence to these...

Hands-On With The New Omega × Swatch Speedmaster MoonSwatch Misson To The Moonphase Fratello
Omega × Swatch Speedmaster MoonSwatch Mar 25, 2024

Hands-On With The New Omega × Swatch Speedmaster MoonSwatch Misson To The Moonphase

Although Swatch had been teasing the new MoonSwatch Mission to the Moonphase, or “Snoopy,” for quite a while, weirdly enough, the official announcement came on March 21st while the Swatch × Tate event was happening in London. Today, March 26th, 2024, exactly two years after introducing the first 11 MoonSwatch models, Swatch makes its new […] Visit Hands-On With The New Omega × Swatch Speedmaster MoonSwatch Misson To The Moonphase to read the full article.

Blancpain & Swatch Introduce the Bioceramic Scuba Fifty Fathoms “Ocean of Storms” SJX Watches
Blancpain & Swatch Introduce Jan 10, 2024

Blancpain & Swatch Introduce the Bioceramic Scuba Fifty Fathoms “Ocean of Storms”

Just days a week into the new year, Blancpain and Swatch announce an all-black variation of the Scuba Fifty Fathoms, their affordable collaboration introduced last year. The Ocean of Storms retains all the distinctive features of the model, namely a 42.3 mm Bioceramic case containing the Sistem51 automatic movement fitted with a rotor bearing a nudibranch (a shell-less mollusc for those unfamiliar with esoteric marine creatures). Priced at US$400 as before, it will be available at select Swatch boutiques starting January 11, 2024. Initial thoughts When Swatch started teasing this new variant on social media, it seemed to be yet another one-off limited edition available for one day, like the MoonSwatch “Mission to Moonshine Gold” releases last year. However, as more details emerged, it became apparent that this was not the case as this will be part of the permanent collection, bringing the number of Scuba Fifty Fathoms models to an even six. At first glance, the Ocean of Storms bears a striking resemblance to last year’s Fifty Fathoms 70th Anniversary “Act 1”, a high-end watch that is an actual Blancpain, particularly with the date window and notched bezel. Nevertheless, adjustments to the design set it apart from its pricier cousins as well as its siblings in the Scuba line. It is clearly the most monochromatic and low-key of the range. Priced at US$400, the Ocean of Storms is priced the same as the other variants, retaining its fun and affordable appeal. However...

Introducing – The Full-Black Blancpain x Swatch Scuba Fifty-Fathoms Ocean Of Storms Monochrome
Blancpain x Swatch Scuba Fifty-Fathoms Jan 10, 2024

Introducing – The Full-Black Blancpain x Swatch Scuba Fifty-Fathoms Ocean Of Storms

A couple of months ago, Blancpain & Swatch caused quite a storm by presenting their collaboration based on the iconic Blancpain Fifty Fathoms. Following the success of the Moonswatch with Omega, the Scuba Fifty Fathoms captured the spirit of the legendary dive watch in bioceramic, a lightweight material that came in five different colours. Now, […]

FRIDAY WIND DOWN: New Zenith Pilot pop-up exhibit coming to NYC from August 8 to September 10 Time+Tide
Zenith Pilot pop-up exhibit coming Aug 4, 2023

FRIDAY WIND DOWN: New Zenith Pilot pop-up exhibit coming to NYC from August 8 to September 10

At Watches & Wonders, Zenith overhauled their Pilot’s watch and debuted a new collection of Pilot Automatic and Pilot Big Date Flyback Chronograph watches. While most, when it comes to Zenith, think of the Defy and Chronomaster collections, they also have rich roots within the realm of Pilot’s watches. This is why a new pop-up … ContinuedThe post FRIDAY WIND DOWN: New Zenith Pilot pop-up exhibit coming to NYC from August 8 to September 10 appeared first on Time+Tide Watches.

Tudor open Geneva pop-up store to sell latest releases from Watches and Wonders Time+Tide
Tudor open Geneva pop-up store Mar 24, 2023

Tudor open Geneva pop-up store to sell latest releases from Watches and Wonders

As you’re probably aware, the world’s biggest watch fair, Watches and Wonders, starts on Monday. Hundreds of shiny, new timepieces will be revealed from some of the biggest brands around. But after the initial hullabaloo over these new releases dies down, if you actually want to buy one of the pieces, you can often face … ContinuedThe post Tudor open Geneva pop-up store to sell latest releases from Watches and Wonders appeared first on Time+Tide Watches.

FRIDAY WIND DOWN: Jaeger-LeCoultre opens pop-up Reverso 1931 Café in NYC Time+Tide
Jaeger-LeCoultre opens pop-up Reverso 1931 Nov 4, 2022

FRIDAY WIND DOWN: Jaeger-LeCoultre opens pop-up Reverso 1931 Café in NYC

This week Jaeger-LeCoultre brought their pop-up Reverso 1931 Café to the upper east side of New York City. Jaeger-LeCoultre explains: “This season, the Reverso 1931 Café opens in different locations around the world from New York to Tokyo. Immerse yourself in an Art Deco setting for an enchanting journey through the aromas and flavours of … ContinuedThe post FRIDAY WIND DOWN: Jaeger-LeCoultre opens pop-up Reverso 1931 Café in NYC appeared first on Time+Tide Watches.

VIDEO:  Unpacking why the Omega x Swatch BioCeramic MoonSwatch is out of this world Time+Tide
Omega x Swatch BioCeramic MoonSwatch Mar 24, 2022

VIDEO:  Unpacking why the Omega x Swatch BioCeramic MoonSwatch is out of this world

We’re going to call it a space oddity. Albeit it a very welcome one at that. But today’s news that Omega have teamed up with Swatch to create a playful take on the Speedmaster Chronograph in the form of the BioCeramic MoonSwatch has caught the watch world by surprise. In the one corner there’s Omega, … ContinuedThe post VIDEO:  Unpacking why the Omega x Swatch BioCeramic MoonSwatch is out of this world appeared first on Time+Tide Watches.

Omega x Swatch BioCeramic MoonSwatch Collection Two Broke Watch Snobs
Omega x Swatch BioCeramic MoonSwatch Mar 23, 2022

Omega x Swatch BioCeramic MoonSwatch Collection

Today the watch world was stunned when word got out that Swatch and Omega have collaborated to bring us a set of 11 new, affordably-priced "Speedmasters." Now, considering the available color options, the proprietary BioCeramic cases, and reliable quartz movements - it's clear that these will be a hit with everyone from budget-conscious collectors to hardcore Speedy fanatics.

Omega x Swatch blast off together on the BioCeramic MoonSwatch collection Time+Tide
Omega x Swatch blast off Mar 23, 2022

Omega x Swatch blast off together on the BioCeramic MoonSwatch collection

Standing in the Omega HQ in Bienne, Petros Protopapas is visibly excited. The Brand Heritage Director of Omega is holding forth under a vast cosmic backdrop that depicts the planets in technicolour detail in a star-lit sky. “This revolutionises the Swiss watch industry for me,” declares Petros with tangible emotion in his voice. “This is what … ContinuedThe post Omega x Swatch blast off together on the BioCeramic MoonSwatch collection appeared first on Time+Tide Watches.

Swatch Goes Vintage with the 1984 Reloaded Collection SJX Watches
Casio n Swatch constructed Oct 11, 2021

Swatch Goes Vintage with the 1984 Reloaded Collection

Launched in 1983 – with the driving force behind its conception being Ernst Thomke, the then-chief of movement manufacturer ETA – Swatch set out to be the antithesis of the traditional Swiss-made watch. Cased in plastic and quartz, the Swatch watch was cheap, cheerful, and vividly colourful. But it was a hit, with its unusual, funky styling making the Swatch a fashion statement – a million watches were sold in the first year. To celebrate the occasion, Swatch constructed a 13-tonne, 162 m-long mega-watch and hung it from the front of the Commerzbank skyscraper in Frankfurt. A homage to London’s Big Ben, the giant clock was a brilliant publicity stunt that boldly announced the ambitions of Swatch. The oversized watch indicated the time and three pieces of information: “Swatch”, “Swiss”, and the retail price of “DM60”. Now Swatch is remembering 1984 with a quintet of watches, each a recreation of the year’s bestsellers, but with a twist. Instead of plastic as the originals were, the remakes have cases of Bioceramic, while the straps are made of bio-sourced plastic – making the entire watch a little friendlier to the environmental than the 1980s originals. Initial thoughts Given the diverse and imaginative offerings at Swatch, it’s unusual for the company to reissue vintage watches, though it’s done a couple in the recent past. Interestingly, the 1984 collection resonates with the broader, luxury-watch market, which frequently returns to past hit...