Breaking News: SIHH Will Now Become Watches & Wonders Geneva
From 2020 onwards, the Salon International de la Haute Horlogerie (SIHH) will be known as Watches & Wonders Geneva, adopting the name of an event that first started in Hong Kong before migrating to Miami in the wake of the slowdown in the Chinese territory. Last year’s shock announcement by industry giant Swatch Group that it would depart Baselworld permanently set up off chain of events: a botched response that led to the resignation of the chief executive of the fair’s organiser MCH Group, and then a full-year loss for MCH. Some prominent brands like Breitling also decided to leave Baselworld, though the giants, like LVMH and Rolex, have opted to stay. Since then Baselworld’s new management has announced a flurry of new initiatives and programmes, starting with Baselworld announcing it would unite with SIHH after a decade’s separation. It’s also revealed an unimpressive hotel deal and more recently, a concierge service for visitors. All of that seems to have compelled the Fondation de la Haute Horlogerie (FHH), the organiser of SIHH – a watch fair in healthy condition compared to Baselworld – to do something as well. And so they have, with the goal of making the event more consumer centric. Rebranded but pretty much unchanged Palexpo forever Despite the name change, the format of the event appears pretty much the same. The Salon with its 30 exhibiting brands will take place as it always has, at the Palexpo conventional hall beside Geneva airport, loca...
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