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Max Bill

Bauhaus-trained Swiss designer behind the canonical 1962 Junghans Max Bill wristwatch.

Introducing – The Chanel J12 Bleu 38mm and 33mm, in Matte Blue Ceramic Monochrome
Chanel J12 Bleu 38mm Apr 17, 2026

Introducing – The Chanel J12 Bleu 38mm and 33mm, in Matte Blue Ceramic

Twenty-six years ago, Chanel introduced the J12, a luxury sports watch crafted from sleek, black high-tech ceramic. Designed by artistic director Jacques Helleu, the collection was named after the J-class 12-metre racing yachts competing in the America’s Cup. An overnight success, the J12 appealed to men and women alike with its chic, unisex aesthetic. Chanel’s […]

Introducing – A Celestial Dial for the Glashütte Original Serenade Luna “Skyline Blue” Monochrome
Glashütte Original Serenade Luna “Skyline Blue” Mar 9, 2026

Introducing – A Celestial Dial for the Glashütte Original Serenade Luna “Skyline Blue”

Glashütte Original released its Serenade Luna in 2024, featuring moon phase indications. Unlike the Panomatic Luna, which is essentially a scaled-down adaptation of the men’s PanomaticLunar with its off-centred dial and Panorama date window, the Serenade Luna was conceived from the start as a women’s watch with a petite 32.5mm diameter, a sprinkling of diamonds and […]

Review – The Urwerk UR-150 Blue Scorpion, Streamlined, Redefined, Still with the Same Bite Monochrome
Urwerk UR-150 Blue Scorpion Streamlined Oct 31, 2025

Review – The Urwerk UR-150 Blue Scorpion, Streamlined, Redefined, Still with the Same Bite

Urwerk has spent nearly three decades rewriting the rules of how a wristwatch tells time. Since Martin Frei and Felix Baumgartner founded the brand in 1997, the core idea has stayed very consistent: wandering satellite hours sweeping past retrograde minutes, executed as a sort of kinetic sculpture. Models like the UR-103 put the satellite carousel […]

Longines Makes Some Significant Updates to the Spirit Collection with a Pair of New Releases Worn & Wound
Longines Makes Some Significant Updates Oct 2, 2025

Longines Makes Some Significant Updates to the Spirit Collection with a Pair of New Releases

Longines has announced a pair of new watches in their Spirit collection today, and taken together it feels like a fairly significant shift and update for the five year old line. When the Spirit watches launched in 2020, it represented Longines making an attempt to develop watches that put more of a balance on contemporary vs. vintage inspired divide, having spent years carving out a niche as one of the most tasteful reinterpreters of their own back catalog. The Spirit watches were an entirely new invention but still leaned into the brand’s natural heritage appeal, and impressed from the start with excellent finishing and build quality. As the collection expanded over the years, it’s grown full of under the radar sleepers, but a handful of little issues are always mentioned by admittedly picky enthusiasts when new products drop. At least some of those seem to have been addressed between these new releases, updated versions of the Spirit Pilot and Spirit Pilot Flyback.  We’ll look at the Spirit Pilot Flyback first, as it’s a genuinely surprising and unexpected evolution of an ambitious watch that Longines debuted just two years ago. Longines has a long history with chronographs, and flyback chronographs specifically, so the introduction of a new flyback chrono at a competitive price point (at launch it came in under $5,000 in steel) was a big deal. Unfortunately, the case was just enormous, coming in at 42mm in diameter and around 17mm tall. The case height, in part...

Introducing – Citizen adds Blue and Purple Editions to the Tsuyosa 37 Collection Monochrome
Citizen adds Blue Sep 18, 2025

Introducing – Citizen adds Blue and Purple Editions to the Tsuyosa 37 Collection

When Citizen released the Tsuyosa back in 2022, its introduction made some noise… The idea: an accessible, sub-€300 watch with a cool 1980s vibe, an integrated(ish) bracelet, a tonneau-shaped case riding the luxury sports watch trend, and an automatic movement inside. The result was a clear commercial success and a collection that never ceases to expand. […]

Introducing – The New Urwerk UR-150 Blue Scorpion Monochrome
Urwerk UR-150 Blue Scorpion Sep 5, 2025

Introducing – The New Urwerk UR-150 Blue Scorpion

A dangerous menagerie of beasts, with models like the T-Rex and the Cobra, lurks in Urwerk’s collections of avant-garde, mechanically complex timepieces. The indie brand, founded by Martin Frei and Felix Baumgartner in 1997, interprets time in a radical, futuristic key through original ways of displaying the passing hours. Wandering satellites bearing the hours combined […]

Louis Erard Makes Hand Engraving Affordable SJX Watches
Louis Erard Makes Hand Engraving Affordable Aug 19, 2025

Louis Erard Makes Hand Engraving Affordable

Louis Erard’s niche is making either watchmakers or techniques affordable – the Gravée Main is hand engraving priced accessibly. The watch is entirely engraved by hand, across the bezel, case, crown, and buckle, with a classical leaf motif by Maksym Shavlak, a watchmaker and engraver from Ukraine. The resulting look is a blend of Gothic and Baroque, but the underlying watch retains the usual dimensions and movement of Louis Erard, while the dial is glossy black lacquer that evokes fired enamel. Initial thoughts I appreciate Louis Erard’s consistent focus on making interesting names or techniques affordable; its recent Damascus steel regulator being an example. Some micro-brands or one-man shops do the same for slightly less, particularly for certain decorative techniques, but without the finesse of Louis Erard. A good deal of credit for this goes to Manuel Emch, who oversees Louis Erard and lends his eye to the brand’s creations. The Gravée Main sits squarely in the sweet spot where Louis Erard excels. Admittedly, the ornate look is not for everyone, some might even find it tacky. But I like it; the look is appealing and the execution shows attention to detail. The tone-on-tone lacquered dial is a smart complement to the elaborate case. And that attention to detail is also evident in the engraving, which continues onto both the crown and buckle, which are sometimes overlooked. Price-wise the Gravée Main is pricier than the typical Louis Erard limited edition, bu...

Introducing – The New Matte Blue Ceramic Chanel J12 Bleu Collection Monochrome
Chanel J12 Bleu Collection Twenty-five Apr 3, 2025

Introducing – The New Matte Blue Ceramic Chanel J12 Bleu Collection

Twenty-five years ago, Chanel launched the J12 in black ceramic. Although brands like Rado and IWC had already produced ceramic watches, Chanel’s watch transformed ceramic into a precious material. An immediate hit, another unique facet of the watch was its unisex appeal. Designed by Chanel’s former artistic director Jacques Hélleu, the sleek, dark, sporty J12 […]

First Look – The Zenith Blue Ceramic 160th Anniversary Trilogy Monochrome
Zenith Blue Ceramic 160th Anniversary Apr 2, 2025

First Look – The Zenith Blue Ceramic 160th Anniversary Trilogy

As the winner of the race to produce the world’s first integrated automatic chronograph movement in 1969, Zenith is synonymous with chronographs. Beating at a high frequency, the El Primero automatic chronograph movement set a new benchmark for precision and reliability. In light of the brand’s 160th anniversary, Zenith unveils three high-frequency chronographs – Chronomaster […]

Hands-On: the Zenith Blue Ceramic Chronograph Trilogy Worn & Wound
Zenith Blue Ceramic Chronograph Trilogy Apr 1, 2025

Hands-On: the Zenith Blue Ceramic Chronograph Trilogy

Few watch brands can resist the siren song of a major anniversary as an excuse to release a cool limited edition (or two, or…more). Zenith, of course, is no exception, and this year marks a big milestone: 160 years. We expect that there will be many celebratory watches beyond what’s unveiled this week in Geneva, but out of the gate Zenith is focusing attention on a segment of the catalog that has loomed large for much of their recent history, the chronograph. “El Primero” and “Zenith” are terms that are nearly interchangeable to some, so it makes sense that they’d spend some time leaning into the complication most associated with the brand.  The new Blue Ceramic Chronograph Trilogy is made up of, you guessed it, blue ceramic versions of Zenith’s most important modern chronographs: the Chronomaster Sport, the Defy Skyline Chronograph, and the Pilot Chronograph. Together, these three watches cover much of the ground Zenith has worked in over the past few years, a period of real expansion for the brand where we’ve seen them decisively into watches that feel very contemporary and of the current moment. Zenith has also quietly been one of the great innovators in the subset of ceramic watchmaking, with many colorful and sometimes unexpected ceramic references dotting their entire collection.  Blue ceramic was chosen for this release because of the color’s close association with the brand and its history. According to Zenith, it all stems from Zenith founder...