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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

First Look – The New Jaeger-LeCoultre Master Control Classic 36mm, The Return of a 1995 Timeless Watch Monochrome
Jaeger-LeCoultre Master Control Classic 36mm Dec 3, 2025

First Look – The New Jaeger-LeCoultre Master Control Classic 36mm, The Return of a 1995 Timeless Watch

Since its debut in 1992, the Master Control collection by Jaeger-LeCoultre has embodied the brand’s refined approach to timeless design and precision. The line was introduced as the first to undergo the Manufacture’s 1000-Hour Control testing, a rigorous in-house certification of accuracy and reliability applied to the complete watch, not just the movement. Decades later, […]

MICRO MONDAYS: The Vario 1945 D12 Field Watch delivers vintage vibes for a bargain price Time+Tide
Jun 12, 2023

MICRO MONDAYS: The Vario 1945 D12 Field Watch delivers vintage vibes for a bargain price

Vario are one of the most beloved microbrands, and despite the fact that they may not receive as much hype as others, they still hold onto an incredibly loyal fanbase. With an unbelievable ability to deliver quality for budget prices, Vario’s efforts retain a unique signature style while evoking vintage watches effortlessly. As a manufacturer … ContinuedThe post MICRO MONDAYS: The Vario 1945 D12 Field Watch delivers vintage vibes for a bargain price appeared first on Time+Tide Watches.

Longines Introduces the Avigation Watch Type A-7 1935 SJX Watches
Longines Introduces Jul 22, 2020

Longines Introduces the Avigation Watch Type A-7 1935

One of Longines’ longest-lived vintage remakes, the Type A-7 was inspired by a 1930s aviator’s chronograph made for the US Army Air Corps. Having been offered with a white dial, and also a bronze-case limited edition, the Avigation Watch Type A-7 1935 now makes its debut in a guise closest to the vintage original. Initial thoughts The earlier version of the Type A-7 was already a likeable watch. Affordably priced and well designed, the Type A-7 managed to much convey the look of the original without being a one-for-one remake. And in contrast to the first-generation remake that was 49 mm in diameter – essentially the same size as the vintage original – the Type A-7 was a wearable 41 mm. But the faux-vintage “lume” was a bit much, and the white lacquer finish of the dial took away some of the military-instrument aesthetic. The Type A-7 with a white dial that was introduced in 2016 The new Type A-7 remedies all of that with a black dial and less-pronounced colour for the Super-Luminova. Though it still has a date window that gets in the way of the design, the new Type A-7 still works well and remains a strong value buy. As an aside, Longines did make a similar-looking, limited edition Type A-7 for the American market two years ago that did away with the date display. Off the vertical The vintage original had a dial rotated 40 degrees from the vertical, in order to allow pilots to read the time or operate the chronograph without taking their hands off the control ...

Upgrade Or Switch Styles With The Forstner Model J And Model O For The Seiko SKX Fratello
Seiko SKX Jul 14, 2024

Upgrade Or Switch Styles With The Forstner Model J And Model O For The Seiko SKX

The Seiko SKX is one of the most popular entry-level mechanical watches ever. There is a good chance that you, as a Fratello reader, have owned one at some point or still do. In any case, this is true for me. However, the original bracelet of that watch has always been controversial. It is infamously […] Visit Upgrade Or Switch Styles With The Forstner Model J And Model O For The Seiko SKX to read the full article.

The Certina DS+ is a shapeshifting innovation that lets you switch watch cases with zero fuss Time+Tide
Certina DS+ Oct 30, 2022

The Certina DS+ is a shapeshifting innovation that lets you switch watch cases with zero fuss

Certina have always had a way of flying under the radar for a myriad of reasons, but this new concept from the Swiss brand has marked them out as utterly unique among their peers. The concept of a modular wristwatch has been around for a little while, occasionally cropping up with microbrands and other Kickstarter … ContinuedThe post The Certina DS+ is a shapeshifting innovation that lets you switch watch cases with zero fuss appeared first on Time+Tide Watches.

Mido Ocean Star: A Complete Guide To The Historic Dive Watch Teddy Baldassarre
Mido Sep 3, 2025

Mido Ocean Star: A Complete Guide To The Historic Dive Watch

Mido is not one of the more widely familiar watchmakers in North America - though its watches have enjoyed a longstanding popularity south of the border, in Latin America - despite the fact that the brand, now owned by Swatch Group, has been around for a long time. It was founded on November 11, 1918, the same date of the armistice that ended World War I, by watchmaker Georges G. Schaeren (below) in the Swiss town of Biel-Bienne. Its name comes from the Spanish phrase Yo Mido, meaning “I Measure,” which may or may not indicate that Schaeren had always intended his products to appeal to a large Spanish-speaking audience. What is indisputable is that the Mido brand contributed some significant innovations to watchmaking in the 20th Century, few of which are often acknowledged. The company came up with one of the first solutions to waterproofing watch cases in 1930, developing a sealing system (below) that installed a watertight gasket made of cork between the crown and the case; Mido later named this invention “Aquadura.” The Mido Multifort, still produced today, debuted in 1934 and became the first antimagnetic watch with automatic winding. In 1945, Mido unveiled the Multi-CenterChrono, the first chronograph watch with a central display for the elapsed time, and in 1954 developed the Powerwind automatic winding system that increased efficiency by reducing the number of parts in the mechanism. Of all these milestones, it was the Aquadura waterproofing technolog...

Introducing – Game Changer…? Casio Launches its First Mechanical Watch, the Edifice EFK-100 Automatic Monochrome
Hamilton Jul 15, 2025

Introducing – Game Changer…? Casio Launches its First Mechanical Watch, the Edifice EFK-100 Automatic

It’s been several years since the Swiss abandoned the truly affordable, sub-400-euro mechanical watch category. Once a gateway to Swiss mechanical watchmaking at reasonable prices, lower-end Swatch Group brands (Tissot and Hamilton) are now priced above that range. This situation, however, has been extremely beneficial to two Japanese giants, a sort of duopoly composed of […]

Hands-On With The MoonSwatch 1965 - The 30th Version Of The Bioceramic Speedmaster Fratello
Mar 11, 2025

Hands-On With The MoonSwatch 1965 - The 30th Version Of The Bioceramic Speedmaster

In total, Swatch has introduced 30 MoonSwatch models since 2022. First, there were the original 11 MoonSwatch variants, and then, a year later, we saw 11 others with a Moonshine Gold-plated hand. In 2024, we got two MoonSwatch Snoopy models, three new MoonSwatch Mission on Earth variants, a Mission to the Super Blue Moonphase, and […] Visit Hands-On With The MoonSwatch 1965 - The 30th Version Of The Bioceramic Speedmaster to read the full article.

Certina Enters the Affordable Integrated Bracelet Sports Watch Arena with the New DS-7 Powermatic 80 Worn & Wound
Certina Enters Oct 30, 2023

Certina Enters the Affordable Integrated Bracelet Sports Watch Arena with the New DS-7 Powermatic 80

The affordable integrated bracelet sports watch wars have been waged on multiple fronts for many months at this point, and now, in a surprising development to some, they’ve hit the Swatch Group in a major way. Since its introduction, the Tissot PRX has been the standard bearer in the value driven integrated bracelet sports watch market, offering a huge variety of dial colors, sizes, and movement options at a price point that makes them compelling for collectors curious to try out what is undoubtedly still the hottest variety of sporty watch in the greater horological landscape. But now, a new challenger has emerged from within, with the introduction of Certina’s DS-7 Powermatic 80. Certina, at least in the United States, is frequently overlooked, as the brand doesn’t have significant distribution here, but they hold a key spot in the Swatch Group’s roster of brands on the more affordable side of the spectrum, and the new integrated offering here is an interesting and subtle contrast with the vaunted PRX.  The PRX is notable for its highly angular case shape, inspired by a distinctly 1980s design language. Particularly in quartz variants, it feels decidedly retro while still giving more than a whiff of Royal Oak if you just give it a quick glance. The DS-7 as seen here is a very different animal, with a much softer and rounder case shape and bracelet integration. If the PRX conjures the 1980s, the DS-7 feels more like a 1970s throwback, particularly considering som...

Windup Watch Shop Alternatives to the Swatch x Blancpain Worn & Wound
Blancpain It’s tricky business finding Oct 24, 2023

Windup Watch Shop Alternatives to the Swatch x Blancpain

It’s tricky business finding alternatives to the Swatch x Blancpain Fifty Fathoms; seldom do we see high-low collaborations of this kind in the industry. Indeed the bioceramic dive watch looms large in the minds of both collectors and the mainstream public, and for good reason. While the lightweight colorful dive watch is great fun, however, those who are looking beyond the hype for more substantial dive watches around a similar price point should consider these options here in the Windup Watch Shop. It’s tricky business finding alternatives to the Swatch x Blancpain Fifty Fathoms; seldom do we see high-low collaborations of this kind in the industry. Indeed the bioceramic dive watch looms large in the minds of both collectors and the mainstream public, and for good reason. While the lightweight colorful dive watch is great fun, however, those who are looking beyond the hype for more substantial dive watches around a similar price point should consider these options here in the Windup Watch Shop. The post Windup Watch Shop Alternatives to the Swatch x Blancpain appeared first on Worn & Wound.

VIDEO: Smash and grab theft of MoonSwatch suitcase the latest symptom of watch crime epidemic Time+Tide
Oct 12, 2022

VIDEO: Smash and grab theft of MoonSwatch suitcase the latest symptom of watch crime epidemic

During the early hours of Monday morning, there was a brazen smash-and-grab raid at the Swatch store in Amsterdam. After forcing entry, a hooded man broke into a glass cabinet and made off with the window-display suitcase containing the entire BIOCERAMIC MoonSwatch collection. Police were called to the crime scene but, at the time of … ContinuedThe post VIDEO: Smash and grab theft of MoonSwatch suitcase the latest symptom of watch crime epidemic appeared first on Time+Tide Watches.

Ed Sheeran shows hardcore watch collectors are also on the MoonSwatch hype train Time+Tide
Omega Apr 26, 2022

Ed Sheeran shows hardcore watch collectors are also on the MoonSwatch hype train

The raging hype over the MoonSwatch has provoked a maelstrom of opinions. Some people believe it’s a bold collaboration that has reinvigorated the appeal of both Swatch and Omega. Others dismiss the MoonSwatch as little more than a marketing stunt that cheapens Omega’s iconic Speedmaster and even risks diminishing its long-term appeal. As the discussion … ContinuedThe post Ed Sheeran shows hardcore watch collectors are also on the MoonSwatch hype train appeared first on Time+Tide Watches.

WATCH ANALYTICS WEDNESDAYS: How the MoonSwatch impacted Swatch Time+Tide
Girard-Perregaux Laureato Skeleton Apr 13, 2022

WATCH ANALYTICS WEDNESDAYS: How the MoonSwatch impacted Swatch

Editor’s Note: We have partnered with @watchanalytics to crunch the numbers and dig into the horological market trends and value fluctuations for the references that matter. Last time, we delved into the market status of the Girard-Perregaux Laureato Skeleton that is rocketing in value. Today we are going to dive into how the MoonSwatch collaboration with Omega has impacted … ContinuedThe post WATCH ANALYTICS WEDNESDAYS: How the MoonSwatch impacted Swatch appeared first on Time+Tide Watches.

Weekend watch spotting with JR: featuring the Rose and the Crown Time+Tide
Tudor Black Bay GMT Danny Jan 12, 2020

Weekend watch spotting with JR: featuring the Rose and the Crown

This weekend, I wore my Swatch Sistem51 Hodinkee Generation 1986 and went out in search of what other like-minded individuals had decided to attach to their wrist, and this is what I found out in the wild: Danny’s Tudor Black Bay GMT Danny has lusted after Rolex’s GMT-Master II Ref.126710BLRO ever since it was first … ContinuedThe post Weekend watch spotting with JR: featuring the Rose and the Crown appeared first on Time+Tide Watches.