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Le Sentier

Vallée de Joux village; home of Jaeger-LeCoultre since 1833 and Blancpain since 1992 revival.

Making a Mark: Understanding the 1931 Alphabet Typeface by Jaeger Le-Coultre SJX Watches
Jaeger-LeCoultre JLC has been exploring Nov 4, 2022

Making a Mark: Understanding the 1931 Alphabet Typeface by Jaeger Le-Coultre

Watchmakers have long embarked on collaborations with artists, from Geneva jeweller Gilbert Albert and his Brâncuşi-inspired designs for Patek Philippe to the Zen creations by the Japanese architect Tadao Ando for Bulgari. Such collaborations are amongst the best ways for a watch brand to broaden its appeal. Jaeger-LeCoultre (JLC) has been exploring such relationships with “Made of Makers”, an initiative made up of collaborations with varied designers and artisans from other disciplines, including mixologist Matthias Giroud and the Michelin-starred pastry chef Nina Métayer. Its latest partnership is with Spanish typographer and illustrator Alex Trochut, who has penned a font specifically for the brand, the 1931 Alphabet. Alex Trochut Initial thoughts On its face, this might sound like the typical artistic collaboration embarked upon by a watchmaker. But this has a subtle twist in engaging with watch enthusiasts as it’s all about personalisation of the watch.  The 1931 Alphabet can transform a stock Reverso into something unique and something that would not be out of place Jay Gatsby’s wrist. It’s a prime example of typography as a decorative art in watchmaking. The attention to detail in the font design is evident in the kerning of the letters, which includes the use of negative space to create balance.  The 1931 Alphabet Given this typeface’s strikingly bold design, it is a perfect pair for the Reverso. Since its introduction in 1931, the model has evolve...

Why The A. Lange & Söhne Tourbillon Pour Le Mérite Is One Of The Most Historically Important Modern Wristwatches – Reprise Quill & Pad
A. Lange & Sohne Aug 27, 2022

Why The A. Lange & Söhne Tourbillon Pour Le Mérite Is One Of The Most Historically Important Modern Wristwatches – Reprise

Why is this timepiece important from a holistic view of horological history? The reasons are manifold and include the unheard-of technology nestled within its movement, the audacity of a German newcomer in challenging Swiss status quo, and the symbolic value for A. Lange & Söhne's rebirth as well as the golden age of mechanical timepieces.

New release: Le Régulateur Louis Erard x Vianney Halter with Editorial Commentary (critical) Deployant
Louis Erard x Vianney Halter Nov 26, 2020

New release: Le Régulateur Louis Erard x Vianney Halter with Editorial Commentary (critical)

Louis Erard continues to partner with watchmaking creators, and builds another bridge with high-end watchmaking by working alongside Vianney Halter, an artist whose every creation is a collector’s dream item. Here, the latest novelty is the Louis Erard x Vianney Halter – a 178 piece limited edition, automatic regulator, priced at CHF 3,500. Press releaseRead More