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Fratello On Air: Myth-Busting Watch Influencers On Social Media Fratello
Feb 25, 2025

Fratello On Air: Myth-Busting Watch Influencers On Social Media

We’re back with another episode of Fratello On Air. This week, we’re in myth-busting mode. We’ve seen some silly things on social media, and it’s time to shed light on them. For our listeners, the watch content begins after 25 minutes. This podcast player is blocked because you did not accept marketing cookies. Change cookie […] Visit Fratello On Air: Myth-Busting Watch Influencers On Social Media to read the full article.

Yema Introduces Its Superman Swiss Edition To Mark A Strategic Turnaround Fratello
Yema Feb 25, 2025

Yema Introduces Its Superman Swiss Edition To Mark A Strategic Turnaround

We know Yema as an accessible French brand that offers fairly affordable watches. However, with the introduction of the company’s in-house Calibre Manufacture Morteau movements, its prices shifted upward a bit. To ensure that the watchmakers have enough time to work on the higher-end in-house movements and still offer watches at a more affordable price […] Visit Yema Introduces Its Superman Swiss Edition To Mark A Strategic Turnaround to read the full article.

Omega Introduces New Bronze Gold and Burgundy References to the Seamaster Diver 300M Collection Worn & Wound
Omega Introduces New Bronze Gold Feb 24, 2025

Omega Introduces New Bronze Gold and Burgundy References to the Seamaster Diver 300M Collection

Giving an icon a shiny new coat of paint can be daunting. Of course, if you’re Omega and the icon is the Seamaster Diver 300M, you have plenty of material-both literally and figuratively-to draw on. In that vein, the new Seamaster Diver 300M in Bronze Gold and Burgundy, inspired by the very well-received 007 Edition launched in 2020 for the release of No Time to Die, isn’t reinventing the wheel, but it sure is making it prettier.  This new Seamaster features a strikingly similar design ethos to the 007 Edition, with an oxalic anodized bezel ring and dial, dual screw-down crowns at the 3 and 10 positions, and a domed sapphire crystal. Setting it apart, however, is the Bronze Gold 42mm case, hands, and indices. Omega’s proprietary alloy is composed of 37.5% 9K gold, along with palladium and silver, creating a material that, according to the brand, touts corrosion resistance without verdigris-oxidization, which extends the patina process over a longer period of time than regular bronze. Of course, the Bronze Gold case isn’t the only noticeable difference from the 007 Edition-the new Seamaster’s bezel sports a deep shade of burgundy that contrasts beautifully with the case and gives the watch an air of royalty. Two different models will be available at launch, and both feature the burgundy bezel over a matte black sandblasted aluminum dial. PVD 18K Bronze Gold hands and blackened indices, all of which are coated in Super-LumiNova, populate the dial alongside t...

[VIDEO] Hands-On: the Xeric Timeline Retrograde Worn & Wound
Feb 24, 2025

[VIDEO] Hands-On: the Xeric Timeline Retrograde

When I attended the New York Windup Watch Fair for the first time, I was exposed to a multitude of brands and had my eyes opened to just how unique the watch industry could really be. Among the brands that I was introduced to, Xeric stood out due to their futuristic, space themed and outright eccentric designs. As I’ve followed Xeric, they’ve continued down this same path, which brings us to the Timeline Retrograde. With this new release, Xeric has set out to revive the double retrograde movement, making it relevant and affordable for modern collectors. To do this, Xeric has introduced the “Xeric Caliber X5.1” movement: to put it simply, this is a custom built module which stacks upon a Miyota 9015, a common movement in the microbrand community known for its reliability and affordability. This module gets you a retrograde display without the exorbitant costs associated with developing an entirely new movement from scratch. Additionally, since the foundation of this watch is a 9015, it should prove to be a reliable timepiece for years to come, but also be serviceable in case something happens.  The standout feature of the Xeric Timeline Retrograde is, without a doubt, its retrograde time display. Unlike traditional analog dials where multiple hands simply rotate around the face, the two retrograde hands “sweep” across the dial in an arc and then jump back to the start. The hours are shown by a shorter hand that glides from 12 to 12, while the minutes are indica...

Shanghai Watches and the Birth of the Chinese Watch Industry Two Broke Watch Snobs
Feb 23, 2025

Shanghai Watches and the Birth of the Chinese Watch Industry

In watch culture today, “tool watches” are those meant for physical activity; the gym, swimming, scaling Mount Everest, setting new freediving records – you know, the things we all do, all the time. In reality, every watch is a tool, regardless of its water resistance rating or its ability to survive a drop from a three-story building. Organizing human activity is a major logistical challenge, and many require timing and coordination, though the degree to which that’s true varies. Timing military operations to achieve maximum pressure on the objective needs a little bit more coordination than meeting with some friends for lunch across town (though that may depend on the friend group).

Introducing: The Hublot Big Bang Unico Magic Ceramic - The First Production Watch Featuring Multicolored Ceramic Fratello
Breitling Hamilton Feb 23, 2025

Introducing: The Hublot Big Bang Unico Magic Ceramic - The First Production Watch Featuring Multicolored Ceramic

History repeats itself. You know of the debate about which automatic chronograph came first. Was Zenith’s El Primero, the Caliber 11 developed by Heuer, Breitling, Hamilton, and movement specialist Dubois Dépraz, or the Speedtimer by Seiko the first? Now we have a new case of “Who came first?” It involves two watches - the Hublot […] Visit Introducing: The Hublot Big Bang Unico Magic Ceramic - The First Production Watch Featuring Multicolored Ceramic to read the full article.

Sunday Morning Showdown: Girard-Perregaux Laureato 38mm Vs. IWC Ingenieur Automatic 40 Fratello
Girard-Perregaux Laureato 38mm Vs IWC Feb 23, 2025

Sunday Morning Showdown: Girard-Perregaux Laureato 38mm Vs. IWC Ingenieur Automatic 40

It’s Sunday again, so it’s time for another Sunday Morning Showdown. Mike and Jorg go head to head in a battle over integrated-bracelet sports watches this week. Two weeks ago, we had a similar match-up when Vacheron’s 222 went up against the Royal Oak. This week, two more famous watches in the same category fight […] Visit Sunday Morning Showdown: Girard-Perregaux Laureato 38mm Vs. IWC Ingenieur Automatic 40 to read the full article.

First Look – The New, Accessible Yema Superman Swiss Edition Signals the Return to Sellita Movements Monochrome
Yema Feb 21, 2025

First Look – The New, Accessible Yema Superman Swiss Edition Signals the Return to Sellita Movements

Watch brands rarely take the time to explain their strategic shifts to the public, making Yema‘s transparency all the more commendable. In unveiling its new 2025 references, the French watchmaker provided insight into a significant transition: introducing the Superman Swiss Editions. These timepieces, which represent the brand’s entry to the Superman collection, are now powered […]

Introducing: REM Firenze Legends Straps Fratello
Panerai owner was changing straps Feb 19, 2025

Introducing: REM Firenze Legends Straps

One of the things I loved best about being a Panerai owner was changing straps regularly. By swapping their “shoes,” the look of the Panerai watches drastically changed. Unfortunately, REM Straps did not exist at the time. We got to know the folks at the company very well during our partnership on Speedmaster straps. Quality […] Visit Introducing: REM Firenze Legends Straps to read the full article.