Sep 12, 2023
Apple Brings Updates to New Generation of Apple Watches Series 9, & Ultra 2
Apple held their annual September event today, introducing new iPhones and new Apple Watch models in the process. This year, Apple is leaning heavily into environmental consciousness across all of their new products, including new straps that utilize recycled materials, as we’ve seen with increasing recency in the watch world. In addition to new Series 9 watches, Apple also introduced a second generation of their Apple Watch Ultra, with the Ultra 2. Both utilize Apple’s new home cooked silicon, the S9 SiP, a more powerful chip, allowing for a slew of new on board features that are less reliant on your connectivity status, including the ability to recognize gestures. The watches retain largely the same design across the board, so the real story is the new silicon, and the 100% carbon neutral status of the product in many configurations. The Apple Watch has established itself as the most popular watch in the world since it was first introduced 9 years ago, and while its form factor hasn’t substantially changed over the years, it’s become far more powerful with each generation, allowing it to blossom into its own product category for Apple. I suspect we’ll see the first big design update for its 10th anniversary next year, but until then the Series 9 and Ultra 2 will look to keep the trend moving forward. The Apple Watch Ultra was introduced just last year, a rugged take on the formula which won over those of us who prefer using the Apple Watch for specific scenar...
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