Results for Alarm Watch

AI Designed My Custom Swatch Watch

Announced last year, Swatch’s AI-DADA platform is now live, enabling customers to design and build their own custom Swatch with a design that will never be repeated. With a low entry price and quick turnaround, I took the platform for a spin. Why AI Swatch has been a design-oriented brand since its debut in 1983. Not only has Swatch produced a dizzying array of original designs of its own, over the years the brand has collaborated with celebrated artists and leading institutions to democratise access to wearable art. About a decade ago, Swatch’s world-class logistics infrastructure enabled it to offer customised watches via an online configurator that enabled customers to mix and match different elements from a pre-selected range of options. That was quickly followed by the ability to generate a custom-printed design, by dragging a Swatch template over a selection of human-created patterns and designs. The AI-DADA system, launched earlier this year, builds on this basis in way that only Swatch could pull off. The system leverages an undisclosed large language model (LLM) to generate a custom design based on a user’s 300-character prompt. The result is a made-to-order Swatch of the customer’s own design, delivered in as few as five days. What’s more, the cost is little more than an off-the-shelf model, at just US$195. With little to lose, I took the plunge. AI-DADA Swatch watches are powered by standard quartz movements in the typical New Gent case size. Three str...

Swatch Group Responds to Morgan Stanley Report in Open Letter

Business News: Swatch Group Publishes Open Letter To Morgan Stanley Management Saying Longines Is Profitable And Tissot Sales Grew

Swatch takes aim at the numbers and methods of the widely read Morgan Stanley 'Swiss Watcher' industry report.

The ABCs of Time - From Repeaters to Alarms, The Sounds That Watches Make

The first mechanical clocks were actually bell towers without dials or hands. Bells would simply ring to mark the hours or special events, starting in the late 13th century in Europe (Italy and Germany to be specific). The name “clock” even comes from the Latin word for bell, clocca. Among the most famous of these […]

Masterpieces of Modernism: Swatch Debuts Guggenheim Collaboration

Having previously collaborated with almost every major art museum in the world, from MoMA to the Louvre, Swatch has licensed four masterpieces of 20th-century art from the Guggenheim, including works on display in New York and Venice. Accessibly priced, non-limited and available online, the Swatch x Guggenheim collection brings works from Monet, Degas, Klee, and Pollock to a wrist near you. Initial thoughts Painted dials have a long history in watchmaking, but the difficult nature of the work meant that for most of history they remained out of reach for all but the wealthiest clientele. While hand-painted dials are vanishingly rare and breathtakingly expensive, modern production methods mean that legendary masterpieces can now be easily scaled down and mass produced. Swatch was a pioneer in this regard, introducing its first artist collaboration with Kiki Picasso in 1985, just two years after the company launched its revolutionary plastic watch. The Picasso collaboration was the first of many, and since then there’s hardly a major art museum that hasn’t licensed selected works to Swatch. The works selected for this collaboration come from two different Guggenheim collections. Three of them are famously on display at the Guggenheim New York, while the fourth may be seen at the Peggy Guggenheim Collection in Venice. The odd-looking double-length seconds hand is an homage to this transatlantic duality. The Peggy Guggenheim Collection in Venice. Functionally, the four quar...

New release alert: Swatch Year of the Horse

Swatch releases a special edition to celebrate the Year of the Horse with a special art piece in collaboration with Chinese artist Yu Wenjie.

Dispatch: Inside The Swatch Sistem51 Factory

How exactly does one fully automate the making of a mechanical movement?

Swatch’s New ‘Cold Moon’ MoonSwatch Only Sells in Swiss Snow

Introducing the MoonSwatch Mission to Earthphase Moonshine Gold “Cold Moon,” a winter release with a limited snowfall-based availability.

The New Swatch Holiday Collection Finds the Sweet Spot Between Fun and Refined

The new Swatch Holiday Collection mixes polished chronographs and SISTEM51 automatics in a balanced, easy-to-wear lineup.

Introducing: Omega x Swatch Are Finding New Moons To Conquer With The MoonSwatch Mission To Earthphase Moonshine Gold "Beaver Moon"

I tried to do a "Leave it to Beaver" pun but I couldn't make it work, so just imagine I did.

Hands-On: Swatch 'What If…Tariffs?' A Bioceramic Take On A Watch You Can Only Buy In Switzerland

Swatch mixes up a few key elements with its What If? model to note its displeasure with the financial burden faced by Swiss watchmakers exporting to the key U.S. market.

New releases from Tissot, Swatch, Vacheron Constantin and more

From watches made from mountain rocks to automata that rock our world, there were more than a few big releases this week.The post New releases from Tissot, Swatch, Vacheron Constantin and more appeared first on Time+Tide Watches.

New: Swatch Mission to Earthphase - Moonshine Gold

Swatch's laterst release: the Mission to Earthphase in Moonshine gold, and now with a blue bloceramic case and blue NATO strap.

Swatch Just Made the Weirdest (and Priciest) MoonSwatch Yet

I genuinely thought we were done with these. The lines, the madness, the rotating cast of Bioceramic planets-it felt like the MoonSwatch thing had run its course a dozen releases ago. But Swatch, in all its chaotic energy, has decided we’re not done yet. So here we are. Again.

Swatch Unveils Mission To Earthphase - Moonshine Gold

6 alternatives to the Swatch x Blancpain Bioceramic Scuba Fifty Fathoms

While the Swatch x Blancpain collab opened the door for many to the world of dive watches, what are others in a similar price range? The post 6 alternatives to the Swatch x Blancpain Bioceramic Scuba Fifty Fathoms appeared first on Time+Tide Watches.

Business News: What Richemont And Swatch Group’s Financial Results Say About The State Of The Swiss Watch Industry

Watchmakers are suffering from weak demand and sales, particularly in China, but there are signs of surprising strength and potential stabilization.

Dispatch: Scenes From The Swatch Museum

A look inside the plastic treasure trove.

Live Life On Your Terms With Swatch’s New No Rules Collection

Some days, you just feel like not adhering to the rules, right? I have to say, I’m quite a goody-goody, and I don’t break the rules that often. When I do, though, it feels kind of good and gives me a kick. The best example is when I run a red light on my bicycle […] Visit Live Life On Your Terms With Swatch’s New No Rules Collection to read the full article.

Hands-On With The Bright And Colorful Swatch ScubAqua Collection

Summer means sunny blue skies, bright colors, and plenty of swimming in lakes, pools, or the sea. That’s precisely what the new Swatch ScubAqua collection stands for - summer fun. The semitransparent watches are big, bold, and colorful. They take inspiration from graceful fluorescent jellyfish swaying in the current. Options include daring blue, red, or […] Visit Hands-On With The Bright And Colorful Swatch ScubAqua Collection to read the full article.

Introducing: Blancpain X Swatch Bioceramic Scuba Fifty Fathoms 'Green Abyss'

Just in time for summer, the Scuba Fifty Fathoms is back and verdant.

Swatch adds a stealthy green number to its Blancpain Scuba Fifty Fathoms collection with the Green Abyss

From the deep, murky depths arises a new Thrifty Fathoms...The post Swatch adds a stealthy green number to its Blancpain Scuba Fifty Fathoms collection with the Green Abyss appeared first on Time+Tide Watches.

Bring a Loupe: A 'Disco Volante' Movado Chronograph, A Polerouter Rarity, And A Swatch

All that and more in this week's edition of Hodinkee's What's Selling Where column.

Business News: Swatch Group Hikes U.S. Watch Prices In Response To Rising Swiss Franc and Tariffs

Swiss maker of Blancpain and other brands says price increases follow 'dramatic' change in exchange rates.

Notes From a Very Busy Day at Watches & Wonders

Wednesday April 2, 2025 5:30 AM: 9Hotel Paquis  I’m awake for day two of Watches & Wonders an hour before my (first) alarm, which was probably an hour earlier than it needed to be anyway. Am I refreshed? I am not. My internal clock is still on east coast time, which means if I were back home I’d be settling in on the couch getting ready to stream some movie that I’ve seen a million times and am comfortable falling asleep to. Maybe Prometheus, a favorite among members of the watch media for reasons I can’t quite articulate.   8:30 AM: the shuttle to Palexpo We are at a new hotel this year deeper into the red light district which is the second or third stop on the shuttle line. By the time the shuttle gets to us, it’s quite crowded, standing room only. A shorter trip though, which is welcome.  I always find myself wondering who these people on the shuttle are. The answer, almost certainly, is that they are retailers. Retailers are everywhere – they outnumber media by a significant percentage. Watches & Wonders is an important business event for retailers, hence the suits. European retailers are almost always wearing Cartier. American retailers are almost always wearing those sneakers that look like dress shoes.  A note on shuttle etiquette: when you board a crowded shuttle, move as deep into the center as possible. Don’t stand by the door – it makes it more difficult for people to board at the next stop. 9:30 AM: Palexpo I’m at a table in a section of ...

Announcements: Watches And Wonders 2025 Starts April 1st - Catch The Latest From Rolex, Patek Philippe, Tudor, Cartier, & More

No foolin'! The Hodinkee edit team will be in Geneva to bring you stories, videos, podcasts, and more.

New: Swatch Blossom Time

Swatch celebrates Spring with their new Blossom Time, featuring light airy colours in stainless steel cases. Available in four colours.

Introducing: The Omega × Swatch Speedmaster MoonSwatch 1965

A monochromatic tribute to the Speedy passing NASA's flight tests, available on the starting on 60th anniversary of their achievement – March 1st.

The Yema Superman Gilt CMM.10 costs $650 less than its micro-rotor powered sibling, so what’s the catch?

With a refined case, the new Yema Superman Gilt CMM.10 is only marginally thicker than its micro-rotor sibling.The post The Yema Superman Gilt CMM.10 costs $650 less than its micro-rotor powered sibling, so what’s the catch? appeared first on Time+Tide Watches.

Swatch releases a new Scuba Fifty Fathoms out of the blue

Catching us all by surprise, the new Blue Lagoon.The post Swatch releases a new Scuba Fifty Fathoms out of the blue appeared first on Time+Tide Watches.