Hodinkee
Business News: You Can Now Make Your Own Unique Swatch Using Its 'AI Dada' Tool
Based on your prompts to its AI software, Swatch will design your watch, produce and ship it to you within about a week.
Results for Field Watch
22,053 articles · 213 videos found · page 278 of 743
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Wiki · Guide
Field Watch
The military-utility tool watch genre. WWI trench → WWII Dirty Dozen → MIL-W-46374 → Hamilton Khaki and Marathon GPM.
Exclusive · Guide
Studio Underd0g 02Series Gen 2: The Cult Field Watch Gets a Proper Refresh
More colors, a reshaped case, and a movement upgrade, the 02Series Gen 2 fixes almost everything the original left on the table
Hodinkee
Fratello
Subprime Reporting? Thoughts On The Recent Morgan Stanley/Swatch Group Controversy
Morgan Stanley Investment Management published its Ninth Annual Swiss Watcher on February 19th. The report dives deep into the commercial performance of the Swiss watch market on a brand-by-brand level. I assume very few watch enthusiasts read the whole thing, but one table is rather famous: the top 50 Swiss watch brands ranked by turnover. […] Visit Subprime Reporting? Thoughts On The Recent Morgan Stanley/Swatch Group Controversy to read the full article.
Worn & Wound
A New Batch of Worldtimers from Farer Have Arrived
It’s hard to keep track of all the watch trends that come and go over a calendar year, and while it’s not been as smoking-hot-popular as skin divers and GMTs, the worldtimer complication has been enjoying some time in the sun recently. Joining the herd is the Farer World Timer 2026 Collection, which beefs up an already-impressive (and early to the trend) lineup with three new colorways. In fact, the Farer World Timer was first launched in 2019, well before recent additions that have piqued the watch world’s interest, and it’s that confident backlog that has allowed Farer to introduce three new pieces with a level of design refinement that other relative newcomers may lack. Before we dive into the new colorways, let’s get the basics down: each Farer World Timer sports a 39mm 316L stainless steel case (and varying finishes depending on the model) with an impressive 11mm of thickness, and a democratic 45mm lug-to-lug measurement. One crown, inset with a Farer “A”-embossed bronze cap, sits at the 3 o’clock position, while the other, wearing a World Timer marque, rests at 10 and operates the outer rotating bezel. The crowns, domed sapphire crystal, and exhibition caseback ensure a decently robust 100 meters of water resistance. Inside, a Sellita SW331-2 Elabore movement should guarantee reliability, accuracy, serviceability, and a 56-hour power reserve. A bespoke Farer rotor is color-matched to the central 24-hour disc on the dial. Speaking of that disc, it...
Monochrome
Industry News - Swatch Group Revenues Down In 2025
It’s the time of year when businesses announce their financial performance. Following Richemont and LVMH, Swatch Group has just released its 2025 results. In a challenging environment for the watch industry, the sales of Swatch Group – the Swiss powerhouse and owner of Omega, Longines, and Tissot – were CHF 6,280 million, down 1.3% at constant exchange rates […]
Worn & Wound
Swatch Expands their Art Watch Lineup with a New Guggenheim Collaboration
Few watch brands enjoy the instant brand recognition of Swatch, especially non-luxury brands. Sure, Swatch has its haters-though I’ve always found said haters unimaginative and lacking in whimsy-but the fact that their social cache and cultural relevance has stayed steady for decades is impressive. A self-proclaimed horology superfan could argue that there is nothing mechanically impressive about the brand’s offerings, but that misses the point of Swatch entirely; after all, fashion is not a dirty word. All of this sounds like vindictive talk from a Swatch sympathizer, but really, it comes from a place of genuine admiration for the brand’s ability to stick to their guns, both aesthetically and from a business standpoint. Even with recent splashy collab offerings like the Omega MoonSwatch line, they’ve managed to stay affordable, accessible, and above all, collectable. Swatch is no stranger to collaborations with museums and artists, but even so, the new Guggenheim Collection promises some snazzy new wrist candy for fine art enthusiasts. Inspired by the works of Edgar Degas, Paul Klee, Claude Monet, and Jackson Pollock, and created in tandem with the Guggenheim New York and the Peggy Guggenheim Collection in Venice, the line is just the latest entry in Swatch’s long-standing relationship with the fine art world. Four watches are available from the collection: two feature 34mm biosourced material cases, while the other two measure in at 41mm. Biosourced mat...
Teddy Baldassarre
Best Watches For Every Occasion (11 Watches $100-$500) | Everyday Watc
Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.
Teddy Baldassarre
Swatch x OMEGA MoonSwatch - Genius Or Destroying A Luxury Brand?
Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.
Teddy Baldassarre
Visiting Blancpain - Discussing The New Fifty Fathoms, Swatch, & More
Teddy Baldassarre is an authorized luxury watch retailer of brands like TUDOR, OMEGA, IWC, Grand Seiko, Breitling, Blancpain, Glashütte Original, Zenith, Longines, ORIS, MIDO, Tissot, Hamilton, NOMOS Glashütte, Baume & Mercier, and more.
![Fratello Talks: Swatch Group Releases 2025 [Live From The Utrecht Watch Valley Event]](https://www.fratellowatches.com/cdn-cgi/image/anim=false/wp-content/uploads/2025/08/Fratello-Talks-Swatch-Group-Novelties-2025-Utrecht-scaled.jpg)
Fratello
Fratello Talks: Swatch Group Releases 2025 [Live From The Utrecht Watch Valley Event]
Welcome to another on-location episode of Fratello Talks, this time from the Watch Valley event in Utrecht, where the Swatch Group unveiled its latest novelties for 2025. In attendance were Nacho, Daan, and RJ, keen to get a full preview of the year’s releases from the brands present. The event was packed with exciting novelties […] Visit Fratello Talks: Swatch Group Releases 2025 [Live From The Utrecht Watch Valley Event] to read the full article.
Monochrome
Industry News - Swatch Group Reports Sales Down 7% and Profit Decline for First Half of 2025
In a challenging environment for the watch industry, Swatch Group, the Swiss powerhouse owner of brands such as Omega, Longines, Tissot and Breguet, reported sales of CHF 3,059 million for the first half of 2025, representing a decline of 7.1% at constant exchange rates and 10.4% on a comparable basis. The operating profit dropped to […]
Two Broke Watch Snobs
Swatch x Blancpain Green Abyss: Plastic, Automatic, and Weirdly Desirable
Discover the new Blancpain x Swatch Bioceramic Scuba Fifty Fathoms 'Green Abyss'-a $400 automatic dive watch dropping June 7, blending playful design with mechanical credibility.
Fratello
Making A Case For Catch-And-Release Watch Collecting
I was recently watching a video on the excellent 5 Watt World guitar channel on YouTube. Host Keith Williams discussed catch-and-release guitar collecting as a way to enjoy the hobby. This makes a lot of sense for guitars as each has a different feel and sound, triggering different playing. You could even argue that you […] Visit Making A Case For Catch-And-Release Watch Collecting to read the full article.
Monochrome
Industry News - Swatch Group Revenues and Profit Down in 2024
It’s the time of year when businesses announce their financial performance. Following Richemont and LVMH, Swatch Group has just released its 2024 results. In a challenging environment for the watch industry, the sales of Swatch Group – the Swiss powerhouse and owner of Omega, Longines or Tissot – were CHF 6,735 million, down 12.2% at […]
Monochrome
Introducing - The new Swatch x Blancpain Scuba Fifty Fathoms Pink Ocean is… Very Pink
Following a rather unmanageable success with the Moonswatch collaboration with Omega, Swatch did it again in 2023 with yet another brand from the group – this time Blancpain – and with another emblematic watch – the Fifty Fathoms. The result, an accessible Bioceramic watch inspired by Blancpain’s famous dive watch, came with an automatic movement […]
Worn & Wound
Swatch Gets in on the Year of the Snake with Two Refreshingly Affordable Options
It’s certainly no surprise that our inboxes here at Worn & Wound continue to be inundated with new releases heralding the year of the snake. The first weeks of January are traditionally a slow period for new watch releases in every category except lunar new year novelties. It’s safe to say that if this type of thing is your primary interest in watch enthusiasm, we are in the midst of what is surely your Super Bowl. While a lot of the new lunar new year releases are extravagant, high end demonstrations of a brand’s craft, there are, thankfully, examples of watches in this vein that are far more approachable. That brings us to the Year of the Snake collection from Swatch, a pair of impressionistic snake themed designs for those who are looking to celebrate the new year on a budget. First up is the Golden Red Bamboo reference, a ultra slim 38mm quartz powered watch with a glimmering gold dial. The dial’s motif appears to be a somewhat abstract idea of a snake rather than a zoologically correct representation of a serpent, and I think it’s better off because of it. The orange accents on the hands and dial make for a nice contrast with the gold, which is extended to the case, crafted from stainless steel and given a PVD gold coating. The strap is described as “leather and textile” and has matching orange embroidery and gold accents. If something a little bigger is more your speed, Swatch has you covered with the Blue and Gold Lithe Dancer reference, part of th...
Deployant
New: Catch Stanley in the Biaoist podcast (in Mandarin)
Stanley was in Taipei earlier this month and have caught up with Joe @biaoist Taiwan’s most influential watch influencer and Chapter Head of Redbar Taiwan.
Hodinkee
Hands-On: F.P. Journe's Year-Old Restaurant Just Earned A Michelin Star; Now You Can Get An Élégante To Go With It - But There's A Catch
For the tasting menu, you can choose Élégante, Souverain, or Astronomic. For the wine, you've got options. But for the watch, you're definitely going to want to choose the "red."
Time+Tide
New releases from Tudor, Swatch, Franck Muller and more
Tudor drops an unexpected GMT, Ulysse Nardin goes freaky traditional, and Ralph Lauren makes a watch fit for a fancy cowboy.The post New releases from Tudor, Swatch, Franck Muller and more appeared first on Time+Tide Watches.
Fratello
Fratello Favorites: The Best Summer Watches At Three Different Price Points - RJ’s Picks From Swatch, Rolex, And Blancpain
I have just returned from my summer holidays (in Austria), where I brought a handful of watches to wear. Typically, I travel as light as possible. Especially when leaving the EU, I try to bring one watch to prevent problems with customs. This time, staying within the EU, I brought four watches with me: the […] Visit Fratello Favorites: The Best Summer Watches At Three Different Price Points - RJ’s Picks From Swatch, Rolex, And Blancpain to read the full article.
Time+Tide
Swatch drops teasers for June 2024 Omega collaboration. These were your predictions
Swatch has once again fired up the watch community with two teasers suggesting a new collaboration with Omega is coming June 2024.The post Swatch drops teasers for June 2024 Omega collaboration. These were your predictions appeared first on Time+Tide Watches.
Quill & Pad
How Swatch Saved the Swiss Watch Industry
Swatch stands as a testament to innovation, resilience, and creativity within the watch industry. Born out of the ashes of the Quartz Crisis, Swatch both saved the Swiss watch industry from obsolescence and revolutionized it through its groundbreaking approach to design, manufacturing, and marketing.
Fratello
Sunday Morning Showdown: TAG Heuer Formula 1 × Kith Vs. Omega × Swatch Speedmaster MoonSwatch
It has already been just over two years since the Omega × Swatch Speedmaster MoonSwatch came out. At the time, the lines in front of the Swatch boutiques were unheard of in the watch world. Although the hype isn’t as huge anymore, new versions, like the recently introduced Snoopies, keep the Bioceramic phenomenon alive and […] Visit Sunday Morning Showdown: TAG Heuer Formula 1 × Kith Vs. Omega × Swatch Speedmaster MoonSwatch to read the full article.
Fratello
Fratello Talks: Swatch Group Novelties From The Watch Valley Event In Utrecht
Hello, and welcome to an on-location episode of Fratello Talks. Today, Nacho, Daan, and Lex are coming to you from the Watch Valley event in Utrecht, where Swatch Group novelties for the first half of 2024 were unveiled. They’ll run through some of their favorites and give opinions on the different brand’s new watches and […] Visit Fratello Talks: Swatch Group Novelties From The Watch Valley Event In Utrecht to read the full article.
Fratello
A Behind-The-Scenes Look At The Swatch Sistem51 - Including A Tour Of ETA In Boncourt
What better way for a watch brand to mark a significant anniversary than to present the result of a project that is equally challenging, ambitious, and just a little bit mad? Swatch introduced its revolutionary Sistem51 mechanical movement in 2013. It did so to mark 30 years since the brand’s inception. The challenge Mr. Nick […] Visit A Behind-The-Scenes Look At The Swatch Sistem51 - Including A Tour Of ETA In Boncourt to read the full article.
Worn & Wound
Our First Reactions to the Swatch X Blancpain Scuba Fifty Fathoms
Has the new Swatch X Blancpain Scuba Fifty Fathoms completely taken over your Instagram feed? It has for us. Ever since the watch was teased via a cryptic newspaper ad a little over a week ago, speculation has run rampant about just what Swatch might be up to this time. Their follow up to the Uber-successful MoonSwatch is a bio-ceramic timepiece in much the same vein, but sub oceans for planets, and the mighty Fifty Fathoms for the Speedmaster. Here, the Worn & Wound editorial team reacts to the latest Swatch, sure to generate not just long lines this weekend, but red hot takes for months on end. Zach Weiss Can lightning strike twice? It can if you build a large enough lightning rod, or so the folks at Swatch believe. When the MoonSwatch launched last year, there was a lot of speculation as to whether or not they would do something similar with another brand. Another “crossover for the people,” to be kind. The Blancpain Fifty Fathoms always seemed like the most likely candidate as, well, there aren’t many other truly iconic watches under the Swatch umbrella. At least, not on the scale of the Speedmaster. A year and a half-ish later, we know the answer. My first reaction wasn’t “wow, I can’t believe they did it again!” It was “already?”. Yeah, I’m not surprised Swatch would try to double down on their most successful launch, not just recently, but, like, ever, I was just surprised it was so soon. The Moonswatch has had an odd life cycle that I would hard...
Time+Tide
Swatch x Blancpain collab has debuted. But will it have the same lasting momentum as the MoonSwatch?
Well, considering the big launch yesterday I think we all know what the news of the week is: the new Swatch x Blancpain BioCeramic Scuba Fifty Fathoms collection. The Swatch x Omega MoonSwatch was a groundbreaking collaboration. Upon its debut, not only did it shake up watch enthusiasts, it also affected the mainstream. Genuine collectors … ContinuedThe post Swatch x Blancpain collab has debuted. But will it have the same lasting momentum as the MoonSwatch? appeared first on Time+Tide Watches.
SJX Watches
Blancpain and Swatch Team Up on the $400 Bioceramic Scuba Fifty Fathoms
In a long expected move after the success of the MoonSwatch, Swatch with its sister brand Blancpain for another colourful wristwatch modelled on a historical timepiece. The Swatch x Blancpain Bioceramic Scuba Fifty Fathoms pays homage to Blancpain’s iconic dive watch of the same name, which celebrates its 70th anniversary this year. The Scuba Fifty Fathoms collection consists of five watches in different colours, each representing one of the five oceans of the world. Inside the plastic-ceramic composite case is a Sistem51 automatic movement, a nod to Blancpain’s historical motto of “Since 1735 there has never been a quartz Blancpain watch”. Priced at US$400, it will be available at select Swatch boutiques starting September 9, 2023. The movement of each is decorated to match the model Initial thoughts On its face, the Scuba Fifty Fathoms is a charming reinterpretation of Blancpain’s signature dive watch, making a historical model more accessible. Given the niche nature of the vintage original, the Scuba Fifty Fathoms will certainly not inspire the same fanatical enthusiasm as the MoonSwatch, but it will introduces Blancpain’s distinctive sports watch to a wider range of clients. Conversely, the Scuba Fifty Fathoms might not bring much advantage to Blancpain, a brand that has lost market share in its segment of luxury mechanical watches for a variety of reasons, none of which are alleviated by this launch. Furthermore, the new Swatch collaboration raises ques...
Time+Tide
Swatch x Blancpain Bioceramic Scuba Fifty Fathoms
Blancpain's iconic dive watch receives the MoonSwatch treatment.The post Swatch x Blancpain Bioceramic Scuba Fifty Fathoms appeared first on Time+Tide Watches.
Time+Tide
Game, set, match! Maurice de Mauriac return serve with a new Rallymaster II
The Maurice de Mauriac Rallymaster II is the second in a series of tennis-inspired wristwatches with Racquet magazine Once again, the watch has been designed with Carlton DeWoody – a creative best known for interior design Limited in production, the pre-sale window is open strictly during the US Open tournament from August 28 to September … ContinuedThe post Game, set, match! Maurice de Mauriac return serve with a new Rallymaster II appeared first on Time+Tide Watches.
Worn & Wound
Swatch Asks “What If?” with their New Collection of Square, Bioceramic Watches
Alternative realities have long held the imagination of humans. From ancient Roman historian, Livy, to 20th century physicist, Hugh Everett, to Marvel movies of today, we have long tried to answer the question of, “What if…” Now, Swatch has taken it upon themselves to ask this very question in their latest collection, aptly titled WHAT IF? To understand this new release, one must look back into Swatch’s history for a moment. In 1982, the Swiss watch brand had a choice between a round or square model that would be their inaugural design. While we all know the circular design that has become standard for Swatch, WHAT IF? is an alternative reality of sorts, showing us what could have been, had they gone with a square dial from the beginning. Four colorways are available in the WHAT IF? collection, including black, gray, beige, and green. While these may seem like a complete 180 from the vibrant colorways that are now synonymous with Swatch, the neutral tones of the WHAT IF? series reflect the design sensibilities of the early 1980s – which somehow still feel modern today. Each model in the series is made from Swatch’s proprietary bioceramic material (a phrase you’ll know if you were a fan of their MoonSwatch release last year). Mixing ceramic powder with bio sourced materials, bioceramic is inherently durable without added weight or bulk, making it a perfect material for an everyday timepiece like those in the Swatch collection. Each reference clocks in at 33mm,...