Teddy Baldassarre
What Will I Pay for an Entry-Level Audemars Piguet?
If you are on a quest for the “cheapest” Audemars Piguet watch, it’s best to accept one truism right up front: that the cheapest AP is still going to be, for most, a major investment. When it comes to the most desirable Audemars Piguet watches, you can expect to lay out no less than five figures even for a pre-owned model, and new models are so highly in demand that even their already pricey MSRPs will prove to be a frustrating mirage for many prospective buyers, as those watches will regularly be marked up even higher on the secondary market. Nevertheless, in keeping with our previous guides covering Rolex and Patek Philippe, and in the spirit of every Audemars Piguet owner/collector needing to start somewhere, here are three entry-level options from three AP collections, with some details on what makes each one distinctive. (Whether those distinctions are enough to move you to buy one will be up to you and, perhaps, your financial advisor.) Audemars Piguet began making watches in 1875, when founders Jules Louis Audemars and Edward Auguste Piguet first registered the brand in Switzerland’s Vallée de Joux. Now headquartered in the town of Le Brassus, it remains one of the very few privately owned firms in the watchmaking industry, still in the hands of the Audemars family. Renamed Audemars Piguet & Cie in 1881, the company primarily manufactured movements for other firms in its earliest days, including Tiffany and Co., but later gained renown for milestones like t...
